LOCAL SEO

Local SEO is about bringing customers
through your doors and make your phones ring!!!

 

Let us help get your business online and grow it with passion

Local SEO helps out many Orange County businesses. For the most part, businesses that have a 50 mile service radius or less are most beneficial for local SEO. This type of search engine optimization is great for almost all service-based businesses like attorneys or healthcare providers. Even if your business in national, you might consider local SEO for individual offices serving different areas like Orange County and Los Angeles County.

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How to determine if local SEO services would be a great fit for your Orange County, CA company:

  • Your business is selling Nike shoes directly from your website and you don’t have a storefront. Local SEO is not for you — your business would benefit more from PPC or national SEO.
  • Your business is selling Nike shoes and you have a website as well as a storefront. Local SEO is for you, but you can also focus on selling shoes online with our PPC services and national SEO campaigns.
  • Another quick check would be to ask yourself if you would drive more than 50 miles to service a client—or better yet, would a client travel over 50 miles to come to your business. If your answer is no then most likely you’re not a good fit for local SEO campaigns.

 

Ok, ok so now you know you need local search engine optimization and you know it’s going to make your phones ring, but how on earth is our Orange County, CA agency going to help?  Well that is simple—well, actually it’s complicated–but we do this all day, every day and that makes it seems simple to us.

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32,8%

Increase in online transactions

56,48%

Revenue increase

148%

Increase in organic traffic

46%

Increase in mobile traffic

Effective Local SEO Solutions

We also ensure that your business appears in local searches not only on desktops, but also on mobile devices and tablets. Our goal is to earn outstanding listings on top of your local traffic competitors.

Effective Local SEO Solutions

With our approach your website will correctly target your audience which will significantly increase your profitability. Our team keeps your business’ online listings accurate and optimized for potential customers and mapping systems, providing an easy access your information and your business location.

Importance of NAP in Online Listings and Directories:


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One of the most important factors that businesses miss is undoing the work of previous Orange County, CA SEO companies is making sure business online listings and directories have matching information and formatting. There are several ranking factors and one of them is NAP (name, address, phone number).  As businesses go from SEO company to SEO company, a lot of times we find inconsistencies in name, address, or phone number across online listings and directories.

 

 

 

When Google starts looking at your business, one of the things that they are noticing more and more is two different variations on a business address, three different variations on a phone number, and additional variations with regard to business name. Here are two examples:  1) ABC Co. is different than ABC Company and 2) if your address is 123 4th Avenue, that is different than 123 4th Av.  These details are very important to getting ranked in Google Local or Google Places.

 

So, what do we do for you? Here at The Ad Firm, one of the first things we do for businesses is identify what type of local SEO position your business is in with regard to your competitors.  If we need to undo the work of the previous Orange County local SEO companies then that’s what needs to be done first before we can move forward to get real results.

How To Identify a Good Orange County Local SEO Company:

So, you already know you need local SEO? Let’s not waste your time and jump right into how you can identify a good SEO company from a bad one.

The $200 Orange County local SEO company that you may have run across may seem like a good deal, but the results you get will be short-lived. We get calls all of the time from people talking about how another company said they could do local SEO for $100, or for as little as $50. What those companies do is take whatever information you give them and use an automated submission tool to submit you to websites with no regard to specific business needs.

That tactic does not work anymore! Google has found out and continues to find out what companies are doing this. Once found, Google discredits those services – making what they provided you no longer beneficial to your business’s success. Unless you have no competitors or you are out in the middle of nowhere, those types of services won’t render effective for you. If you are out in the middle of nowhere, you probably are going to rank anyways, as long as you have a website explaining the services that you offer.

A good SEO company will look at building long-term relationships with clients and providing real value!

Many Orange County, CA companies have no possible way to go in and correct wrong information or even identify what the correct information would be. The Ad Firm knows where to look and what to fix to make sure you are in relevant sources and citations across the web. We always try to set realistic expectations with our clients—so we would like to note that, along with on-page optimization, these tasks can take hours of work.

Consider this, how will an Orange County local SEO company that charges $99 afford to pay commissions, production and other expenses while making a profit? Truth is, they can’t and still offer you the same value you would get with The Ad Firm. Breaking it down, it leaves those companies with about $15 to $20 probably to get most of your work done–and they can’t do much work if they are paying someone even $10 an hour to do it. Bottom line, don’t expect too much from a $200 to $300 local SEO company, because they just don’t have the budget to drive results. Those are just turn-and-burn SEO companies.

 

Your business is not like any others, so why let it be treated as such?!

What Makes The Adfirm Different?

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The biggest differentiator that we have over our competition is attention to detail and a long track record of success. How have we managed to be successful for our clients? Google is very much an algorithm-based platform. An algorithm is a very long math problem. As we all know, one plus one does equal two. Using that logic, if we can solve the math problem for current clients of ours, we can solve it for you.

Google does not make a special algorithm for certain location areas. The only difference is how many competitors you have in a given geographical area and that is something we take into consideration. Doing so is really going to determine the coverage area that you would have.

Why Local SEO Services Are Important To You:

When most people are looking for a service, they go online. We utilize local SEO services to drive business, to drive phone calls and to drive cash to our clients! That is why we, specifically, provide local SEO services to local businesses. We have found it to be the most effective way of advertising a local business such as for attorneys, yacht charter companies, and medical facilities. These businesses get the highest return on investment from us doing the local SEO for their company.

We won’t leave you empty handed. Here are some ideas of what you can do to get started:

  • Make sure that you actually have a Google Plus business account.  Most people actually have Google Plus local accounts for themselves, but not for their business.  There is a difference and you want to make sure that you have a business page and not just a personal profile on Google Plus. We know the setup can be a little confusing, but it takes more work to fix later than to just get it setup properly from the get-go – so let us handle that for you!
  • Have you verified your local listing with Google?  You want to make sure that you verify it. Google sends you a postcard, so that they can verify your phone number and address.  Make sure to keep a lookout for it!
  • Verifying your listings with Yahoo and Bing.  I can’t tell you how many times we get people that come to us and say they’ve worked with SEO companies in the past and then, come to find out, their website hasn’t even been listed with Yahoo or Bing (two of the largest search engines). It is one thing to have a listing; it is another to have a verified listing.

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  • Confirming your NAP.  Consistency with name, address, and phone number is very important. Don’t let it fall through the cracks.
  • Going along with Number 4, fill out your online profiles fully.  Don’t just put in your name, address and phone number.  Put in the hours of operation, custom pictures that you didn’t pull off PhotoStock, list of exact services that you offer, and what type of payments you allow.  That way, people know that your business is real and someone is actively looking at it.

 

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