An OB/GYN’s Guide to Online Reputation Management

People love asking Google about health concerns. Over the past 10 years, search engine technology has become measurable and transparent. Now, physicians can take action and engage with patients online — a powerful tool.

Every month, there are between 30,000 and 70,000 searches for the phrase “OB/GYN near me.” Moreover, people are constantly looking up specific health issues that your practice can address online.

So, What Are Patient Reviews? The Simple Answer Is Trust

Some call them online reviews, some call them opinions. And even others refer to them as feedback. No matter the perspective — online reviews make first-time patients feel more confident in your medical practice. Trust goes a long way!

In fact, according to statistics from BrightLocal:

  • About 80% of new customers trust online reviews as much as recommendations from friends and family.
  • Nearly 60% of customers read 4 or more online reviews to form an opinion.
  • About half of all patients say a medical practitioner’s online reputation matters a lot.

Patient reviews provide social proof for your medical practice. Building a trustworthy medical practice through reputation management brings long-term ROI (return on investment). Be magnified online alongside SEO and reputation management strategies.

140 Words Means A Lot

The Internet gives patients many avenues to form an opinion about medical practices — every new medical practice should be proactive about its online reputation. Competition can be ruthless. It can take 140 words to affect a new practice’s growth.

Harnessing the power of reviews benefits your medical practice and brings winning advantages against the competition. From Yelp to Amazon, reviews help us all make buying decisions. Patient reviews are equally essential and helpful. Online reputations build trust for your medical practice, and your long-term success.

Google Is Here To Stay

Google has achieved incredible market value by innovating the Internet search experience. To stay on top, Google continually optimizes its algorithm to provide the best experience. Google provides the best possible results for any search query to sustain its reputation and business.

More Patients Please

Take the reins if you are going to cultivate a positive online presence. The more positive reviews you receive in the beginning, the harder it will be for negative reviews to drive down the star-rating of your medical practice.

It is an ever-increasing uphill battle the more you wait. Your medical practice benefits significantly from being engaged early on. Learn more about how local OB/GYN SEO, alongside reputation management, opens up a whole new world of possibilities.

The Ad Firm ❤ OB/GYNs

Online reviews management can be done quickly. If you start early, your online presence can withstand any scathing, emotionally-driven reviews. It’s the unprepared healthcare brands that get hurt.

At the Ad Firm, we connect you with your prospective patients. We help you build strong relationships with your patients and provide measurable results for your OB/GYN practice.

Our reputation management brings your objectives to reality — whether your practice needs more patients, to appeal to patients depending on their coverage, or strengthen references, to name a few. Build a foundation of success on proven methods — contact The Ad Firm today.


For An OB/GYN Practice, Local SEO Works Best

The best thing about local OB/GYN SEO is that it offers a dynamic and transparent strategy. Local SEO brings lasting results that increase over-time — even when costs are fixed.

Nowadays, SEO is highly measurable and can be evaluated, assessed, and revised to reflect shifts in the healthcare market. SEO is rapidly growing in importance as Google — among other tech giants — continue to bring innovative algorithms, and beyond.

Patients Are Avid Researchers — The Ad Firm Delivers Your Answers

SEO lives of off patients being avid researchers. If you’re inactive online, it gives off the impression your medical practice lacks expertise in addressing the average patient’s medical needs.

Patients expect a high level of service from their local medical providers — like they any other industry. Local search engine optimization (SEO) revolves around the tracking and research of search behavior found on Google, among other popular search engines.

The first moment you are online is the moment your healthcare local SEO strategy needs to be put into action. Healthcare brands should participate in the online marketplace.

Improve Your Patient’s Experience From Every Angle

Local SEO is a big part of any effective healthcare marketing strategy. Optimizing your OB/GYN website requires professional help. Local SEO also means your patient experience will continually be improved on your site.

Your online patient experience can have a significant effect on conversions — which can have a considerable impact on your long-term bottom line. A local SEO strategy targets your audience with power and efficiency.

Google Wins, Your Patients Win, You Win

Local SEO is truly a win-win-win situation. Your patients win when finding a trusted medical provider. Google wins when search users are happy with content that delivers answers. And your OB/GYN practice wins because Google will continue to drive more traffic to your healthcare website. Win-win-win!

On average, only 25% of medical practices are open after 15 years. Local SEO is a proactive solution for business growth. If you’re a new medical practice that wants to grow — every dollar spent should be tracked. Local SEO is a cost-effective solution that can save you headaches and grow your business long-term.

During crucial stages, when your medical practice is just getting off the ground, time and money spent well can make a world of difference. Within any business practice, it’s essential to provide yourself with the right resources and support. Grow a strong foundation of success with local SEO. Learn more about local SEO here.

Ready For More Patients?

Would you like your website to bring you more patients? Local SEO is the best way to accomplish this goal. Alongside a local SEO strategy, potential patients can be tracked — the conversion rate of each webpage can be known. An SEO strategy identifies and successfully engages with your target audience.

Hiring The Ad Firm’s SEO experts improves your website’s rankings in search engine results — attracting quality patients to your pages. Contact us today!


SEO-Friendly Web Design — When Your Website Works For You

Your online presence needs to have ‘skin in the game.’ This means getting search engines, like Google, to recognize the answers and solutions you have for patients.

OB/GYN SEO brings lasting results that increase over-time, even when costs are fixed. A website can’t succeed just in content or design — it needs an appealing layout that feeds into your patient’s search behavior. A website communicates to your target audience what you specialize in, why you do it, and who benefits from your services.

The Power of OB/GYN SEO

OB/GYN SEO starts with your website. Your patients are avid researchers. Our SEO-friendly web design is based on getting you ranked locally, providing content that engages customers, and landing pages that bring sales — learn more about OB/GYN SEO here.

7 Principles That Lead To A High-Converting Website

Here are 7 principles of high-converting websites. These help ensure your site not only offers the content-rich element but also drives conversions.

  1. Have An SEO Plan

It is about answering the right questions in the right order. Design your healthcare website for the next step — not the final step.

What pages are patients viewing? What content are patients reading? What offers convert them? Understanding these aspects creates an SEO-friendly OB/GYN website that converts search engine users — bringing more patients.

Ensure your OB/GYN website is effectively meeting your visitors’ needs — map out their journey from first visiting your site to the moment they become a patient.

  1. Use Strong Calls-to-Actions (CTA)

Your website needs to provide direction. Once visitors get to your website, do they know the next step? Will they know what pages to view, or what actions?

CTAs are one of the main ways to provide the next step. Don’t spam your website with one-step CTAs that lead nowhere. Do most pages only one CTA for a trial or an appointment? If yes, it’s time to update.

  1. Focus on Navigation

Navigation is the site map — it displays the core pages. A website with confusing navigation can immediately frustrate any online visitor. When improving your website’s navigation, make sure your visitors quickly find what they need.

Some characteristics of a good navigation bar include streamlined content, mobile-friendly design, and navigation hierarchy, so your user experience doesn’t drastically change on a smartphone or other mobile devices.

  1. Include White Space

White space, also called “negative space,” is a design element that helps you increase readability and break up the web page. White space should be around items on a web page that are empty and lack graphics or content.

  1. Optimize for Mobile Devices

On a mobile device, how will your website look? Will your visitor need to zoom in and out to browse your site? If yes, then your website needs mobile optimization. It’s a necessity to make your website responsive and mobile-friendly to fit the needs and wants of your target audience.

  1. Search Engine Optimization (SEO)

Optimizing your web pages is vital to demonstrate you have the medical expertise being searched for. As previously mentioned, your website has no ‘skin in the game’ unless search engines recognize your answers for your patients. Learn more about local SEO here.

  1. Fix 404 Errors

Depending on your OB/GYN website, you may have a few pages or links that are not working. Evaluate whether your site has broken pages or links. You should fix all 404 errors and broken links, as they hamper user experience and increase bounce rates.

About The Ad Firm

Is your website missing any of these 7 design principles? Take action today!

An ineffective website design can cause you to lose valuable patients. The Ad Firm builds strong relationships with your patients — ultimately providing measurable results for your OB/GYN practice. We recommend investing in creating a sales machine, not just a picturesque place holder for your web pages.

SEO is speedily growing in importance as Google — among other tech giants — continues to bring sophistication to search engines. The Ad Firm builds proper web sites that put you on the 1st search engine page. Contact us today, and we’ll make your website SEO-friendly!


Top 5 Shady SEO Sales Tactics

Don’t get duped! Here are the 5 most common shady sales tactics — and simply put lousy marketing.

We believe in “white hat” marketing. The term “white hat” refers to SEO tactics that follow the terms and conditions of major search engines, such as Google. “Black hat” SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules.

Auto Dialing (Cold Calling)

Auto dialing, also known as cold calling, is not targeted marketing. Cold calling is wasteful — indiscriminately dialing through a list of numbers to give a generic sales pitch. Old-line salespeople who cold call are not looking at statistics. It is bad marketing, bothersome, and spam.

Unverifiable Google My Business Listing

Have you answered a call, then had an automated voice telling you, “You have an unverified Google My Business listing. Press ‘4’ to talk to Google”? An unverified listing is an issue — but these sales calls don’t connect you with Google.

What Does Unverified Mean? Unverified Means Your Invisible, And Defenceless.

Any user or third party can claim an unverified Google My Business (GMB) listing at any time. This means any user can change your location data with a simple click on “Suggest an edit” in a Google listing.

How To Get Your Listing Verified

Getting your listing verified is pretty easy. To start, you need to claim your business on GMB. At the top of your screen, or your business name, a “Get your page verified” should pop-up. After verifying it, you should see the representative shield icon near your listing name.

GMB is an essential asset for any local business owner. This establishes your presence, for free, on the search engine, and it means your business will also show up on Google Maps. It’s a great way to get your business listed multiple times on Google.

Google Is Penalizing You

So, What Is A Google Penalty?

A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. There are 2 types of penalties. An automatic, algorithmic penalty results from updates to Google’s ranking algorithm and a manual penalty suggests one of your web pages used “black hat” SEO tactics.

Google Search Console and Google Analytics are the tools used to monitor and penalize websites. Only the owner of the website has access to these tools. No general access means a cold caller can’t possibly know if you’re being penalized.

Poor Rankings Report

This is a big one, and so understandable why cold callers commonly use this tactic. The No. 1 spot is extremely valuable. Research has shown that the first link on a search results page can get around 30% of the traffic for a given search, and that’s massive.

However, it’s very hard to measure exactly how many people reach your website. By far, the most accurate source for this information is Google Search Console — which, again, only the website owner has access to.

Bad Links

What Is A Bad Link?

Backlinks are links on other sites that point to a page on your website. Good links positively impact your search performance, while bad links can potentially harm your site. What’s more, the longer you use bad backlink techniques, the harder and more expensive they are to remove.

A bad link isn’t merely a link from a low-quality or banned web page — there’s more to it. But generally, it’s a link to a site with random and incoherent articles. Anyone with links gained unethically through “black hat” SEO tactics, such as overuse of affiliate links, paid link building, and duplicate content to get to the top of Google, now find themselves faced with a penalty.

What Is A Good Link?

It’s not possible to give an all-encompassing, single definition of a good link, because there are various factors involved. Similarly, a bad link isn’t merely a link from a low-quality or banned web page — there’s more to it. However, a general principle to keep in mind is that the harder it is to get a backlink, the more value it likely has. Good links aren’t easy to get.

Backlinks serve as a ” vote of confidence” from one website to another. For example, imagine the cost of an authority backlink from Business Insider, CNN, or the White House. There are many ways to get backlinks. Most come from writing in-depth, authoritative articles that are published on other sites that reference and link to your business’ webpages.

What Is A Backlink Analysis?

At The Ad Firm, we monitor links monthly. All of our monthly reports include a full backlink analysis. When analyzing backlinks, it’s essential to use the right tools. There are many tools out there. The purpose of any backlink analysis is to show you the links, keywords, and authority of sites you link from.

The Ad Firm ❤ Google 

Think of Google — and its search engine users — like a child that needs to be fed. Your targeted audience has to benefit from your content, keywords, and links if you ever want Google to reward you. At The Ad Firm, we know this. Partner with our SEO tactics and watch your rankings grow, along with your business.


Meet BERT — Google’s New Algorithm

Our curiosity is endless. People search the Internet for information daily. For years now, Google has been using algorithms to help avoid keyword-stuffed webpages to improve their users’ search experience. In 2020, search is getting even more sophisticated with Google’s latest algorithm, named BERT.

At its core, search and SEO (Search Engine Optimization) is about understanding language. Google’s BERT (Bidirectional Encoder Representations from Transformers) is a breakthrough in machine learned natural language processing. BERT understands context — a words’ relation to another in a sentence — rather than the previous one-by-one recognition.

For example, more conversational searches often have “for” and “to.” Let’s say someone searches, “can you get medicine for someone pharmacy.” With the BERT model, “for someone” now has meaning. Previously, the meaning was missed with general results about filling prescriptions. BERT can grasp the context.

Content Is King

It’s Google’s job to surface helpful information from the web. As far as we know, Google uses three tools to do this. First is Neural Matching, which figures out the meaning of the search query. Second is RankBrain, which adjusts the SERPs (Search Engine Results Pages) based on the collected data about users’ behavior. The third, BERT, analyzes the context in which keywords are used.

BERT improves the search experience by requiring you to write good content. The goal here is not merely to rank for whatever keyword. Now, matching a user’s search intent is paramount for creating successful content. Three major types of search intent are informational, investigational, and transactional. Content needs to solve the searcher’s query, not with simple keyword matching but intent matching.

The Machines Are Here To Stay

SEO experts are paid for their ability to manage the growing sophistication of search marketing. In particular, one noticeable trend for any marketer working today is that organic social is pretty much dead. Ranking without a focus on user intent will cut you off from a vast number of SERPs, and consumers. In short, an SEO expert continues to be an asset.


A 2020 Search Trends Forecast

Consumer behavior makes predictable shifts as seasons come and go — from spring to the Holiday Season and so on. But, as Zahid Zakaria, Senior Director of Insights and Analytics at Yext states, “the need for businesses in every category to be in control of their facts online stays important year-round.”

Yext, the Search Experience Cloud company, just released 2019 research on the latest American consumer search behavior. A sample of more than 350,000 business locations in the United States looked into what searchers are clicking the most on businesses across retail, food, healthcare, and financial services. These new findings provide us a wealth of information for 2020 trends in search behavior.

Catch waves of consumers every season.

The average consumer has searching and buying behavior that is becoming increasingly easier to turn into valuable data. Prepare your company for every season with accurate business listing information from search results to third-party platform listings, to name a few. Capture waves of consumers who are interested in your company and industry, no matter what season, alongside informed Internet marketing services.

3 Key Findings include:

Search behavior is on the rise: Consumer actions in business listings — driving directions, clicks to call businesses, and more — grew 17%.

Consumer action is growing: Consumer actions in search grew faster (17%) than search impressions of business listings (10%) over the year. Searchers are spending more time engaging with businesses.

Reviews are important: Consumers are leaving more and more reviews. The review count per business location grew by 27%. Financial services review volume grew 91% per business location, the fastest growth of any industry. Businesses are learning about the importance of reviews as well, responding to reviews 47% more than the year prior.

Yext also analyzed when American consumers clicked online listings based on seasonal changes for various business types.

A seasonal 2020 forecast found the following:

January | Resolving to stay healthy: Cold and flu season at its peak and New Years Resolutions on everyone’s mind, Americans seem to start the year with doctor visits. In January, healthcare providers have a 17% jump in clicks to online listings compared to December.

February | Money on the mind: In February, tax season begins to get well underway. Financial services institutions see up to 11% more engagement with searching consumers than the yearly average.

March | House hunting season: House listings see a 22% average increase in clicks from February to May – complementing studies indicating that spring is a big season for house hunting and selling.

April | Smartphone upgrades slow: By April, clicks to phone carrier and telecommunications provider listings in search drop 14% compared to March.

May | Memorial Day Sales: In May, consumers look to capitalize on Memorial Day sales. There is an 18% increase in clicks to automotive service search listings relative to the yearly average.

June – July | Summertime: Recreation and entertainment listings online see a surge in consumer interest. In July, there’s a 35% increase in clicks relative to the annual average. Hotel listings also bump up to 20% in clicks above the yearly average.

August | Back to school savings: Clicks to listings for stores rise to 18% higher than the yearly average. Educational services — like tutors and libraries — see clicks to listings increase 18% as well. Moreover, clicks to automotive service listings reach 21% above the yearly average.

September | Back to routine: Clicks to entertainment listings and recreation dip (18% below the yearly average) in September. In November, clicks fall up to 25% below the yearly average.

October | Hitting the books: With school season in full swing by October, families get serious about grades again. Clicks to educational services listings see a nearly 10% increase when compared to September.

November | Pass the leftovers: During the Thanksgiving season, consumers prefer to eat in, with clicks to restaurant listings dropping 13% below the yearly average.

December | Home for the holidays: In December, the holidays mean visiting family and paying for lodging.  During December, clicks to hotel listings in search fall to 26% below the yearly average.

December & January | Tis’ the season of buying and giving: American consumers shopping for holiday gifts in December drive clicks to retail listings 11% more than the yearly average. After January, those clicks plummet an average of nearly 25% from December as consumers take a break from spending.

About The Ad Firm

As search behavior and Google’s landscape become more sophisticated, ensure your building long-term success with your business listing and more. The Ad Firm offers flexibility to set your budget, get monthly ROI reports, and change search terms at any time. In fact, we usually can get a PPC campaign running in less than a day.

Time and money are forever the bread and butter of your business. Long-term success and profitability can be enhanced using metric-driven, transparent PPC & SEO strategies. Begin a long-term partnership with lasting results alongside The Ad Firm. Explore your options today — gives us a ring (760) 642-1945.


Yelp Partners With PPC Ad Agencies – Avoid Wasting Your Yelp Advertising Budget

Yelp Ads are slowly becoming more sophisticated. A new keyword targeting option has recently been released that allows Yelp Ads to target a specific audience. This means more strategy and more control over your spending budget. In the past, Yelp advertisements produced a vast amount of “budget burn” and created non-productive advertising expenditures.

If this new Yelp Ad feature is optimized and implemented, no longer will phrases that don’t relate to what your business show up on Yelp search queries. Yelp’s new keyword targeting option — also known as negative keyword targeting — allows you to choose keywords you don’t want to spend money on. Negative keyword targeting enables you to exclude unrelated keyword search terms from your Yelp Ad campaigns.

What Is Negative Keyword Targeting?

Negative keyword targeting is a type of pay-per-click advertising (PPC). PPC is the ability to pay for search phrases you’d want to appear for in a search query. Negative keywords allow you to refine and sculpt a target audience. Additionally, negative keywords — a PPC match type — will enable you to filter who sees your ad selectively.

Most search engine advertising platforms currently offer negative keyword targeting features. In PPC platforms, like Google and Bing, you’re paying to be found for specific searches and related searches (synonyms and phrase variations). Yelp is now jumping on board to provide more sophisticated ads as they expand their advertising range and offer.

For example, most personal injury lawyers don’t want to pursue medical malpractice cases due to the exhaustive measures it takes to claim negligence. Medical malpractice claims are notoriously difficult for patients to win. Unfortunately, most PPC platforms recognize “medical malpractice lawyer” as a related search to “personal injury lawyer,” and you’re grouped in by default.

The sophistication of PPC Internet Advertising is making sure related searches are specific to your business and that you’re advertising dollars are not being wasted on unrelated phrase variations. You are paying for the most lucrative search phrases, and excluding others that are unrelated.

How To Avoid Unnecessary Overhead Costs

Yelp has many “related phrases” that get grouped into keyword searches since it began as a directory for restaurants and entertainment. Only until recently, Yelp’s advertising features are now aiming for a Google AdWords level of sophistication and authority.

Yelp is testing this negative keyword feature through approved Ad Partner Agencies. Meaning you must work with an Ad Partner Agency to add negative keywords to your Yelp Ad campaigns. Working with an Agency — like The Ad Firm — makes your advertising budget work for you. You won’t experience an unexpected loss of spending without any results.

Ensure Only Qualified Leads Call Your Business

Get the most out of your Yelp Ads instead of pursuing unqualified leads that cost you time and money. It is an added hassle to fish through potential clients that may or may not be looking for your services. Avoid unnecessary overhead costs, such as replying to potential clients you must turn down or further educate on what you offer. Administering to false leads is costly.

We know time and money are forever the bread and butter of your business. We recognize and respect that. Time and money are essential resources. We keep advertising simple and the essentials — your time and money — relevant in every step and conversation and step we have with our clients. Learn more about The Ad Firm here.


New GMB Features, Discovery Searches, and Optimizing for Search Behavior! Oh My!

BrightLocal recently finished its biggest research-piece, the Google My Business (GMB) Insights Study. This study analyzed 45,000 GMB listings across 36 industries, revealing insights on how business and consumer behavior relates to GMB listings.

In light of Google recently releasing new and improved GMB features, the key findings and insights are particularly exciting. This recent BrightLocal GMB Insight Study goes over how consumers engage with GMB listings. Namely, the level of engagement and type of engagement a GMB listing may achieve. Overall, consumer engagement with GMB listings is rising exponentially.

Discovery Searches Are Growing

One refreshing insight showed that most consumers landed on a GMB listing for discovery searches. Discovery searches, or non-branded searches, are the leading interaction in search behavior. Customers are continually asking the Internet questions and recommendations, so looking for new knowledge.

  • 84% of views for a GMB listing come from discovery searches. Discovery searches are considered when a listing appears from a non-branded search. For example, from search terms like “bars near me,” “dentist in brooklyn,” or “greek restaurant.”

Moreover, another recent BrightLocal study found that 76% of consumers confirmed that at least half the time they look at websites when researching a local business.

GMB Listings With Images Are Getting More Clicks

Alongside discovery searches leading consumer behavior GMB’s online audience is also being lead by images. GMB listings with only one image generated 65% fewer clicks than the average listing. GMB listings that had over 100 images got 20 times more website clicks than the average listing. So, if you’re one of the 6% of businesses with only one image, then adding more pictures is a great way to improve your engagement. Of course, it’s worth noting that it may be a factor of causation. After all, businesses with more images might be better at local digital marketing overall.

On the Whole, GMB Listings Matter

Overall, customers are interacting with GMB postings more and more. This BrightLocal study found engagement with GMB listings has increased — customer action jumped from 3.9% in 2017 to 4.8% in 2018.

In total, the BrightLocal study covered over 8 million data points. Website clicks came out on top across “nearly every industry and country.” Websites, such as GMB listings, provide easy, authoritative, valid customer engagement. You can build trust from this initial stage, to already convince a customer the quality of your service or product.

The Ad Firm Can Optimize Your GMB Listing

At the Ad Firm, we collaborate with you in developing a customized digital marketing plan that helps you engage with your customers. Our team builds strong relationships with your customers and provide measurable digital marketing results for your business. We enjoy navigating the differences between every business and every industry — you won’t get one-size-fits-all solutions from our team. Learn more about our team here. The Ad Firm has deep roots but keeps it fresh.


Wix May Be Slowing Down Your SEO Pages

A pioneer for website builder SEO platforms, Wix SEO features appears to give you the full gamut of SEO efforts. Connecting your Wix site to Google Analytics or Google Search Console can provide metrics tracking, but it will most likely be an uphill climb without a good SEO strategy.

Is Your Wix Site Holding You Back?

Monitoring and improving your search engine optimization takes proven keyword and content strategies. An SEO strategy is vital to achieving actual sales and audience engagement. Keeping your finger on the SEO pulse to stay ahead of Google updates and competitors requires research, metrics, and analytics to set you apart. Moreover, issues with Wix’s site loading speed — due to the platform’s architecture — makes it more an arduous journey from the start.

Most of the time, you’ll be struggling with keyword decisions, content, and link structures, among other basic SEO tunings. Some of Wix’s SEO particular features, such as canonical tags, you should know what you are doing beforehand. The ability to create more challenges than improvements with your web pages is more likely. In the end, keyword and content choices have the most significant impact and require informed decisions.

Having Trouble Finding Your Wix Site on Search Engine Pages?

Thin or weak content continues to be an issue for everyone. Your content needs to be better than your competitors, as well as meeting Google’s criteria. Moreover, Google’s quality-content-seeking-algorithms keep advancing in sophistication. Google wants to serve its customers with the best content available. It is by slim chances that you’ll be able to beat the top 10 competitors if a content strategy isn’t being implemented and finessed.

Other common SEO hurdles are poor on-page optimization, lousy keyword research, and inadequate competition assessment. Without proper SEO support, websites may contain missing title tags, strange URL names, and other missteps that add up to having no positive SEO results. Keyword research is most successful when finding keywords with low competition and decent volumes of traffic to optimize pages with. Inadequate competition assessment creates problem areas when building SEO in highly competitive markets. Keywords such as “hotels” and “car insurance” are incredibly competitive, and require an extensive internet marketing budget to rank high amongst the competition.

Content and keyword focused Wix SEO features include:

  • Canonical Tags — An advanced feature that allows search engines to know when two pages or more have duplicate content, and which page should be considered over the others.
  • Headings Structure — From h1 to h6, headings of a blog matter to search engines and are ranked separately. These headings have separate tracking metrics from paragraphs, word count, etc.
  • Page Title — The title that is on the actual search engine results. A good keyword is crucial for this feature.
  • Meta Description — A summary or overview below the page title, keywords help significantly here as well.
  • Personalized URLs — Keywords are needed for this feature. For blog posts and product pages Wix adds a string to URLs, which is less than ideal for SEO rankings.

Are Wix’s SEO Features Worth it?

Wix may cover the basics, and a little more, of SEO options that regular sites need, but with not much SEO expertise, little can be achieved. This leads to an uphill climb for those who don’t have time to continually optimization based on research, metrics, and proven strategies. Wix is a good option for those who want to casually blog, but don’t care for the bells and whistles that will boost sales, audience engagement, and your bottom line.

Hire the SEO Experts for Long-Term Results

SEO and PPC are speedily growing in importance to Internet marketing as Google, among other tech giants, continue to bring sophistication to search engines. As an SEO company, The Ad Firm builds proper web sites that put you on the 1st search engine page. To ensure that you’re investing your marketing dollars and cents right, finding a knowledgeable SEO and PPC Internet marketing company is essential.

“Free websites” actually cost in the long run. The Ad Firm has built over 2,000 websites for our clients. We recommend investing in creating a sales machine, not just a picturesque place holder for your web pages. Our PPC specialists bring sales, along with a fine-tuned ability to track performance. With our PPC services, you can track your conversion rates and have multiple funnels to work for the long haul.



Our OB/GYN SEO Delivers – Ready for More Patients?

Patients are avid researchers. Over the past ten years, search engine technology has continually been transforming the Internet. However, search engines are often merely keeping up with the questions, recommendations, and help people look for online. This consumer behavior — typically referred to as search behavior — has become measurable and transparent. We now can take action for industries looking to engage with patients online — a powerful tool.

Today, patients anticipate high levels of service from their local medical providers, just like they do in any other industry. Search engine optimization (SEO) revolves around the tracking and research of search behavior found on Google, among other popular search engines. SEO lives of off patients being avid researchers.

Every month, there are between 30.3 and 70.8 thousand searches for the phrase “OB/GYN near me.”

Also, annually, over 4.4 Million Google searches occur for a “gynecologist” and over 726,000 searches for “OB GYN.” As service providers across different industries use the Internet to engage with people online, this type of communication has become the norm. Many people look up specific health issues that your practice can address online. If you are not active online, it can give the impression that your medical practice lacks expertise in addressing the average patient’s medical needs.

In 2018, 72% of Internet users said they looked for health information online.

If you provide online users with the information they’re looking for, there’s a higher chance they’ll feel comfortable contacting you. Google research data confirms that on average, a first-time visiting patient would have gone through at least 12 different online sources before choosing a provider. Demonstrating your commitment to patients online is undoubtedly a good strategy given the data. You want your practice to be easy to find and, more importantly, verifiable.


SEO starts with your website. As previously mentioned, your patients are avid researchers. To demonstrate you have the medical remedies and expertise being searched for optimizing your web pages is vital. Your online presence has no ‘skin in the game’ unless search engines recognize the answers you have for your patients. Overcome these challenges through strategic OB/GYN marketing and advertising. Our Ad Firm Team helps you get ranked by search engines for specific keywords that are related to your medical practice.

The best part about our OB/GYN SEO is that results can increase over-time even when costs are fixed. As with other aspects of digital marketing, OB/GYN SEO strategies are most successful when used as part of an integrated system. Together with an optimized conversion site, tracking, and analytics, search engine marketing is a powerful marketing and sales solution.

When it comes to patient satisfaction, access to care and communication are two of the main issues. If you establish an active presence online — giving the impression that your medical practice is available 24/7 — you increase your communication and dependability with patients. After all, a lot of businesses use the Internet as a customer service channel, answering questions, and providing advice.

Lastly, the Internet has become so crucial for medical practices because it provides the ability to market in a merit-based manner. The days in which you could place an advert listing your qualifications in the newspaper are long gone. Nowadays, when people need a particular service, they search online, look through previous patient reviews, and use social media for advice.


Our medical and OB/GYN SEO strategists bring your objectives to reality. Whether your OB/GYN practice needs to attract more patients, appeal to patients depending on their coverage, strengthen references, and beyond. At the Ad Firm, we collaborate with you in developing a customized SEO digital marketing plan that will help you connect with your prospective patients.

We help you build strong relationships with your patients and ultimately provide measurable results for your OB/GYN practice. Build a foundation of success with our OB/GYN SEO based methods to communicate the outstanding services offered by your medical practice accurately. Our OB/GYN SEO strategy leverages these search engines to make your medical practice stand out in the minds of consumers. Your long-term success and profitability can be significantly enhanced using our measurable and transparent OB/GYN SEO strategies.