Full-Service Medical Marketing Vs. Niche Medical Marketing: Who Can Deliver Best?

Increase your patient flow. Boost your website traffic. Schedule more patients.

These are just a few of the items healthcare professionals identify on their medical marketing “wish list.” And it is all within reach alongside our full-service medical marketing agency.

Have you asked your niche medical marketing agency the right questions?

Ask questions. For example, how many other local healthcare practices are they helping? Will you be in direct competition with offices in your area? A niche medical marketing agency can only service healthcare practices, and they are most likely providing marketing services for other practices nearby.

Our full-service medical SEO agency delivers patients to you while differentiating your practice. Our services are built on medical SEO expertise that grows with your business—we provide in-depth medical marketing services.

Read more about how our medical SEO increases your patient volume.

Ready For More Patients?

We are not trying to help the local healthcare office down the street from you. You can delve into a more in-depth SEO strategy, implement a robust medical search engine marketing schedule, and invest in paid Google ads. Of course, this all depends on your medical marketing agency and how many services they provide. Luckily, we offer it all.

Our full-service medical marketing agency helps you: 

  • Appear at the top search results — beat the competition.
  • Get 5-star patient experience — offer the best patient experience every time with technology.
  • Expand your patient communication —capitalize on the growth of virtual care services.
  • Use the latest web presence tactics — get everything you need to attract and recall patients.

You can be genuinely proactive with our full-service medical marketing agency that grows your practice and sets you apart from the competition. Learn more about our specialized OB/GYN SEO Marketing.

The Basics

Consider these basic tips below for medical marketing. With a focus on SEO for medical practices, The Ad Firm provides the healthcare industry with medical marketing that is specifically designed for healthcare providers—but also offers unique services that differentiate you from your competitors.

  1. Using your website and online presence to drive medical marketing. Your website is the piece of internet real estate that can benefit you with medical SEO, and more. We use that to your advantage by conveying precisely what you would like prospective patients to know when they arrive at your site.  
  2. Optimizing your referrals for medical marketing. You and your practice are featured across dozens of websites that list local medical practices. The referral sites that patients visit most often to check a local provider’s online reviews are Google, WebMD, Yelp, and Healthgrades.
  3. Sending email campaigns with clear and relevant call-to-actions. Our medical marketing strategies attract new patients while equally providing devoted time to your current patient base. Notably, during times of stress and medical uncertainty, it’s essential to cast a wide net with these types of proven medical SEO marketing strategies.

We Empower Your Practice

The Ad Firm empowers practices to thrive in the digital age by attracting and converting patients, improving patient experience, and increasing your revenue. Our full-service medical marketing strategy provides you with a rapid expansion of virtual tools while sticking with proven medical practice marketing approaches for patient acquisition and retention.

Attract More Patients — Stand out with a high-performing, professional website that looks great on any device.

Modernize Your Patient Experience — We convert web searches into patients with 1-click. Make it easy for your prospective and current patients to schedule an appointment wherever and whenever they find you online.

Reputation Management — We improve the quality and quantity of your reviews across the apps and websites that matter.

Optimizing Your Online Listings — You and your practice are featured across potentially dozens of websites that list local businesses and medical practices. The online sites that patients visit most often to check a healthcare provider’s online reviews are Google, WebMD, Yelp, and Healthgrades. 

Read about how our medical marketing services can bring you lasting results.

Full-Service Medical Marketing Vs. Niche Medical Marketing

Full service medical marketing campaigns aim to make potential patients aware of services that benefit them. They aim to raise awareness of specific services, like, prenatal care, cancer screenings or occupational rehabilitation, by doing this, hospitals help patients differentiate between facilities and help them select those that offer what they need. This involves creating, communicating and delivering messages to the public on prevention, health protection and health promotion. Full service medical marketing is one of the ways medical advancements in medicine and surgery and advancements in health-protecting services like insurance are made known on a large scale. Full service medical marketing also allows you to increase your visibility from your competitors on a local level with local search engines and social media platforms. Another benefit of full-service medical marketing is that if the correct strategies are employed you have the ability to not only reach potential patients but also position yourself as a thought leader in your specialty’s field.

Niche medical marketing requires you to target specific groups effectively utilizing a strategic plan that reaches the different categories of patients. Patients are individuals and are in unique stages in their healthcare cycle. Some may be looking to help manage chronic conditions while others may be looking for preventative healthcare measures. Another group of patients might wait until they are seriously ill before seeking medical help for reasons we should seek to understand. Targeting each group successfully means that we have to communicate with each group separately. We need to use language each group can relate to; use channels each group has access to and market services they identify with. By doing this outreach the goal is to create awareness for your niche medical specialty. Identifying your target market makes it easier to create marketing that will resonate with your current and potential patients. Marketing to various medical niches can be a powerful and effective way to get your message out to niche groups of patients.

We Focus On Patient Growth And Retention

The Ad Firm is a leader in healthcare practice growth with proven SEO for medical websites that empower healthcare providers to optimize every digital touchpoint of the patient journey.

As experts in the SEO medical marketing technology space, we make it easy for providers to thrive in the speedily increasing consumerization of healthcare and promote their practice online, attract patients, and retain them for life.

Medical SEO Marketing Basics & Benefits

What is Medical SEO?

Medical SEO at its core is the practice of utilizing search engine optimization to rank medical sites accurately so that patients can find the best, most relevant information for their search query.

Strengthen your online reputation. Boost website traffic. Increase your patient volume.

As healthcare marketing industry experts say, “Social networks may be appealing, but search will pay your bills.” Regardless of your social media presence, if you cannot make your healthcare brand visible on search engine results with Medical SEO, you are missing opportunities for growth where it counts.

Patients have widely been using review sites and Google search to make decisions on who to choose as their healthcare provider, and it is just a matter of time until these methods become patients’ first preference for selecting a healthcare provider.

The Importance Of Search Results

In today’s digitally-connected world, healthcare providers and facilities can’t afford to miss patients online. Nowadays, patients turn to online research to choose which healthcare providers to trust.

If you aren’t familiar with the power of OB/GYN SEO Marketing and Reputation Management Services, consider the following.

According to statistics from

  • Almost 80% of new customers trust online reviews as much as recommendations from family and friends.
  • Nearly 60% of customers read 4 or more online reviews to form an opinion.
  • Nearly half of all patients say a medical practitioner’s online reputation matters a lot.

As is commonly known, people are avid researchers—there are over 30,000 searches for the phrase “OB/GYN near me” every month. What’s more, people are always looking up specific health concerns that your practice can address online.

The Benefits Of Reputation Management Services

Popular review websites like Google My Business, Healthgrades, and Yelp have the potential to make or break medical practices. Your patients are influenced by online reviews they read on various sites.

If you have 5 negative reviews, but also 200 positive ones, the impact of five negative reviews will be minimal. So as part of our Reputation Management Services, we find powerfully holistic ways to increase positive reviews of your medical practice.

Instead of throwing your hands up in frustration upon receiving a negative review, you need a strategy to help your prospective patients see the excellent reviews of your medical practice, and more, to beat the competition.

The Ad Firm are experts at using all of the tried-and-tested strategies to ensure that when existing and potential patients find your brand online, they like what they read. That’s why you must build a substantial presence on third-party review sites where your target audience searches.

The Benefits Of Medical SEO Strategies

The truth is that too many medical practices rely solely on social media to grow their practice. Yes, it is fun, it is glamorous, and it is easier to spend a day browsing Facebook than it is revamping Medical SEO pages on your healthcare website.

Search engines are the first step toward harnessing the power of the Internet. Your digital healthcare marketing strategy must focus on improving organic search with Medical SEO Marketing for long-term growth and real results.

Search engine optimization, or SEO, is the process of increasing your website traffic and visibility on popular search engines like Google. The goal of Medical SEO Strategies is to increase traffic on your website, both in terms of quality and quantity, through search engine results.

Medical SEO for your healthcare clinic is a continuous process. When done right, SEO brings lasting results that increase over-time. Because search engine algorithms keep evolving, you can continually thrive by making your presence visible on top search engine results pages (SERPs).

Top-Ten Most Important Medical SEO Practices

  1. Medical Web Design
    • Make sure there is a dedicated contact page with your most up to date NAP (name, address, phone) details.
    • Your NAP should match all citations and review sites
  2. Online reviews are KEY
    • Make sure you have a review/testimonials page on your site.
    • A blend of first- and third-party reviews is ideal here
      • First party means: people have given their reviews straight to the practice
      • Third party means: reviews left on Google, Facebook and Yelp
  3. Claim and update the Google My Business Listing
    • Making sure your Google listing is accurate is vital
      • To rank first on Google as a medical practice or physician you need to make sure you are listed on Google My Business
      • How to do this: claim, verify and update your listing or create a listing if Google hasn’t done this for you
      • It is normal to already be listed on Google Maps, this is also why it is critical to be proactive with SEO for doctors and medical practices because Google will do it for you.
        • Taking this into your own hands allows you to disseminate the most accurate business information
  4. Get a Facebook Business Page
    • Facebook is critical for first-page search results
      • You can test this- if you do a quick query for a competitor’s medical practice 9/10 times their Facebook page will be one of the highest-ranking listings and on the first page
        • This applies to any medical specialty
      • Facebook has a lot of clout in search ranking
        • By not having a page you are losing visibility
  5. Claim those Listings Profiles and Third Party Reviews
    • Uniformity is absolutely critical
    • Google My Business and Facebook are a great first step, however, there are likely 50+ additional listings and reviews on directories that need to be claimed, verified and updated using the same NAP information
    • Google pulls in reviews and information from secondary and tertiary data points – so having these listings and reviews claimed across all of the directories will give Google a much higher confidence in your practice. The reason being that if there are a lot of search queries confirming that your details are accurate, Google will see this and boost your listing.
  6. Video Content
    • This is an authoritative way to not only increase engagement but a way to also develop a much-needed rapport with potential patients
    • Adding videos into your blog posts and on pages increases time spend on-page, which is an essential ranking factor
  7. Keyword Research
    • Doing extensive keyword research will help you in leveraging keywords to find niche ways to rank and expand your audience and who you are reaching
  8. New Patient Reviews on Google
    • This is a main area that you must focus on if you want your medical SEO to flourish
      • Reviews are arguably the most important signal for ranking on Google and you will see often times in the Google “3-Pack” the ones closest to the top have several 5-star patient reviews
    • While GMB is the recommended starting point for focusing on review generation it is also important to give other options like Facebook or Yelp.
      • This helps create a holistic view of your business through your patient’s eyes.
  9. Content Marketing and being active
    • Content is still king and User-generated content is now a must-have for brands that are looking to increase awareness and loyalty.
    • This is particularly important for Medical SEO; showing authenticity and increasing your engagement provides people looking for medical services a unique view into your practice and services.
  10. Backlinks are extremely important
    • Backlinking is another tried and true way to build SEO for your medical practice.
    • Quality backlinks serve as additional validation points
      • The more relevant and credible the site you are linking to the higher your listing equity will be.

A Win-Win-Win Situation

The best thing about Medical SEO Marketing and Reputation Management Services is the fact that it is transparent. SEO is measurable and can be evaluated, revised, and assessed, and to reflect shifts in the healthcare industry.

Medical SEO Marketing is truly a win-win-win situation. Your patients win when finding a trusted healthcare provider. Google wins when search users are happy when their search delivers answers. And your medical practice wins because Google will continue to drive more traffic to your healthcare website. Win-win-win!

Are you interested in working with a medical SEO company that can guarantee results? Get a Medical SEO Strategies analysis today.

The Ad Firm Named Among Top Digital Agencies in Irvine and Austin by UpCity

We are starting the summer season with thrilling news. As a top provider in our industry, The Ad Firm has been named a certified partner with UpCity in Irvine and Austin. And, even more exciting, The Ad Firm just made the Top PPC Agency list in Irvine.

The Ad Firm strives to build partnerships with our clients to help them grow through clear strategy, measured initiatives, and outstanding digital services. UpCity, a local B2B digital marketing platform, assessed over 500 and determined The Ad Firm to be one of the most reputable and influential agencies for small and medium sized businesses.

UpCity is an online marketplace that provides credible reviews and information for business and marketing service providers. Check out The Ad Firm’s profile here.

The UpCity City Excellence Awards are a new honor that celebrates partner companies with strong UpCity ratings. The Ad Firm was selected out of 590 marketing service providers as a top provider based on company reviews, search score, domain authority, and more.

UpCity deemed The Ad Firm was list-appropriate based on its Top Agency ranking algorithm, which considers more than 20 dimensions across five different criteria groups. The Ad Firm made the grade for all five: Client Reviews, Basic Requirements, Agency Authority & Market Presence, Top Local Agency Profile, and Agency Certification. UpCity compiles Top Local Agency lists for major cities across the nation to connect small and medium sized businesses with reputable local web design and digital marketing agencies.

The City Excellence Awards recognizes the top companies in Austin, Los Angeles, New York, San Diego, and Irvine. Explore the top 15 PPC agencies in Irvine, and you’ll find The Ad Firm.

“We’re thrilled to be considered among the top digital agencies in Irvine and Austin. We’ve been working hard to refine our process and create meaningful digital growth for our clients across all of our service offerings. We truly appreciate the recognition and will continue working hard to earn that Top PPC Agency accolade!”

Meghan Kaplan
Marketing Director


Google’s May 2020 Core Update

On May 4, 2020, Google announced it released a core ranking update, and rest assured, we’re keeping an eye on your analytics.

Algorithm changes are rarely completed in a day, with Google estimating the May 2020 Core Update will take up to two weeks to be complete. So, expect some yo-yoing of results while the algorithm learns what to prioritize. But most notably, there has already been a lot of movements among local SEO search results.

We help you focus on content.

As with all algorithmic changes, the best defense is a good offense. And, as Google says, “We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.”

Google has continually offered advice on how to self-assess if you believe you’re providing quality content. Luckily, that’s what The Ad Firm is best at.

Who was affected most.

When looking across the different industries, we can see there has been increased fluctuation affecting most industries significantly—with locksmiths, tradespeople, and cleaning services seeing the largest overall change in their usual levels of fluctuation. While they are working from a smaller base, the latest ranking reports signify unusual flux in these areas, though still far lower than some industries would expect to see on a “normal” day.

Additionally, to look solely at the highest industry scores, the most volatile industries between May 5-8 were hotels, bars, and restaurants—all of which see high flux regularly. Looking beyond these, real estate, car dealerships, medical practices, storage, and legal all saw a lot of local ranking change.

Customers with truly local intent.

For years now, Google has been using algorithms to present relevant and authoritative content to searchers. Now is an excellent time to boost your local SEO efforts: building accurate and relevant citations and filling out your Google My Business (GMB) listing in as much detail as possible (mainly using relevant business categories). For further insight on how to rank for local searches, read our guide to local SEO ranking factors for GMB listings.

The Ad Firm continues to monitor local rankings on a broad basis. This update and its reliance on neural matching should mean you’re more likely to benefit from site and store visitors with truly local intent, rather than mismatched users. In short, the May 2020 Core Update will help local businesses that are more relevant to the searcher’s intent rank higher.

7 Benefits Of Digital Marketing

  1. As a business, you might use word-of-mouth to connect with customers. However, with the COVID-19 outbreak, this approach has become limiting. Here’s a little secret, the sooner you connect with customers online, the easier it will be to reap the rewards of digital marketing.

Check out these 7 benefits of digital marketing for small business owners.

  1. Increase the Top of Your Sales FunnelOkay, this one applies to all digital marketing benefits.Think of digital marketing as a funnel: your goal is to create a wide circle at the top to capture as many customers as possible, even if they’ll not all funnel down into a sale. Digital marketing boosts your visibility, which makes that funnel wider and wider. It is up to your marketing team to make sure—that once they’re captured at the top—you are persuading them with your great offering(s).
  2. Keep Track of Your EffectivenessSpeaking of…With traditional marketing, you never know whether your methods are effective. It is hard to measure which input was successful. You leave business cards at a coffee shop, and days later, they’re gone. Does that mean your marketing was worked? Or that someone took your item down to make room for theirs? You will never know. A huge advantage of digital marketing is that most platforms come with analytics. Take the following examples:
    1. You can use web analytics to see which search terms most often lead users to your website.
    2. Your newsletter analytics shows how many users are opening your emails and how many are clicking. Not getting the results you want? It is easy to shift your approach and experiment until you find email marketing strategies that work for you.
    3. Google Analytics can let you know how many people your PPC ad is reaching, and you can tailor the approach.

    In short, digital marketing provides opportunities to try out new methods and to course-correct when something goes wrong. Moreover, you will not waste money because it is easy to pause and edit PPC ads on the fly. Ready to start? Get a proposal here.

  3. Show Up in Search EnginesDo you think you know more than the WikiHow article that shows up at the top of Google? We agree! Digital marketing can help make sure that your business shows up in local search results.After all, search engine results are the new Yellow Pages.However, to start showing up in search page results, you need to have an online presence. To lay the groundwork, we recommend these 3 easy steps:
    1. Claim your Google Business Page.
    2. Use Search Engine Optimization (SEO) on your web pages.
    3. When you show up in search page results, it’ll be easy for customers to find your business in their quest for answers. From there, customers can browse your offerings, call you for more information, or choose to follow you on social media.
  4. Boost Local Visibility on Relevant Listing SitesThese days, search engines are not the only place people use to connect with local businesses. Depending on your target market, your customers may get their recommendations from business listing platforms.For instance:
    • Angie’s List (most commonly used by plumbers and contractors)
    • Healthgrades (for doctors)
    • Foursquare
    • MapQuest
    • Apple Maps
  5. Share Your ExpertiseIf you’re an expert in your industry and have something unique to share, digital marketing gives you a platform to showcase your knowledge.Have you considered the following marketing tactics?
    • A newsletter
    • A blog
    • A vlog

    Depending on whether you are more comfortable with words or video, any one of these channels is a great way to start promoting.

    Consider the following kinds of high-quality content:

    • Interviews with other industry experts
    • Personal journals about your industry
    • A summary of news highlights related to your industry
    • FAQs about one of your services or products

    Whatever the case, you are stepping into your role as a local business leader and establishing yourself with a voice that matters. This could even lead to speaking engagements and panel invitations down the line.

  6. Connect with Your Neighbors After you create your Google My Business Page:
    1. Customize it to include your list of services, contact information, products, photos of your business, website link, and more.
    2. Start showing up in local search results once you have one recommendation—you probably have a customer who uses Google My Business already.
    3. Once you get started, it is easy to run sales and promotions that draw new customers.
  7. Create Personal ConnectionsAdditionally, digital marketing makes it easy to create personal connections by building customer relationships.Consider the following kinds of tools:
    • Repost customers’ stories and posts that feature your products (or your business). These serve as testimonials and can also strengthen your connection with the poster.
    • When users interact with any of your business listing accounts, be sure to reply! Even if the feedback is negative, you can sometimes troubleshoot a customer issue before they write a negative review.

Digital Marketing vs Traditional Marketing

Benefits of Digital Marketing and using Digital Marketing over Traditional Marketing
  1. Digital Marketing allows us to interact directly with customers, allowing your brand to build long lasting relationships. Traditional Marketing doesn’t allow for this direct interaction with customers.

2. Size doesn’t matter when it comes to digital marketing! No matter what size company you are, you can get directly in front of your customers online. You can reach more people digitally.

3.Digital Marketing can be transformational, especially when the correct channels are employed, some of the channels that when employed correctly benefit from digital marketing efforts:

    • Search Engine Optimization
    • Paid Search (Pay Per Click)
    • Email Marketing
    • Social Media
    • Online Public Relations
    • Links
    • Trust

Benefits of Digital Marketing for Small Businesses

  1. An advantage of digital marketing over traditional marketing is that it is actually much easier to get your message across as a small business.

2. Digital marketing is more cost-effective and measurable – allowing small businesses to get in front of the same audiences as big companies. You can do this by making sure your web page is optimized and you are ranking for the most relevant keywords; expanding your reach. Whereas traditional marketing can be costly even if it does put you in front of a traditional target market.

3.Digital marketing allows small businesses to reach a larger, broader audience instead of their traditional target market. This can help drive more business and create a bigger brand recognition.

Benefits of Digital Marketing for Customers

  1. Arguably the biggest benefit of using digital marketing for customers is that the customer can look at your site on their own time. Your site is at their finger tips and they can access it whenever they want. For example: a customer wants your product or requires your service they can easily order online at any time. It provides 24/7 access.

2. Digital Marketing also makes it easier to find your business. Helping customers find the solutions they need online while keeping customers current on your new offerings, new products, new trends and more. The digital world’s landscape is everchanging and keeping customers current is a major advantage of digital marketing for customers. Digital marketing for customers creates a personalized experience.

3. Digital marketing for customers also helps build a better relationship, the Internet is always growing and consumers are always critical of brands. Having more access information about companies helps build a relationship with your customer. Ushering in trust and familiarity that grows into a loyal customer, this allows you to provide a better customer experience to your consumers.

Start Making Connections With The Ad Firm

As a business owner, you must find ways to make your business resilient through seasonal changes (as well as global change). The more strategies you use to connect, the more swiftly you can adapt to the circumstances. Ready to begin, get a proposal here.

And of course, it is not just about you. It is also about your customer. When you stay active online, you can keep track of what is going on.


Google Says Brand New Website Owners Need To Be Proactive

A new website is like a new storefront location.

Webmasters need to be proactive and begin building SEO efforts from the start.

So, let’s take an example of a person who is just starting to build a new website for their company. This means they have a brand-new asset in their hands, a potential SEO marketing sales-generating machine, and it is nothing right now, but they hope it will become big one day.

Many people wrongly advise website owners that they should let their pages “sit” on the Internet for a few months before making SEO marketing backlinks or even do anything related to Internet marketing. This lousy advice presumes that the site will get organic traffic in the first few months without any effort.

A new website is a new asset.

The SEO community’s willingness to share advice and best practices to new users is one of the latest best things in Internet marketing. Now, we have people like Google’s Senior Webmaster John Mueller and Gary Illyes, who are always in touch with solving the common problems and myths.

Besides that, it has been seen that the various things John Mueller has shared over the years have greatly helped people who are making websites and using SEO services. Now, new advice has just recently been given by John, and it offers excellent insight that a lot of new website and business owners can relate to, and SEO marketing experts already know. Websites need SEO marketing.

The Ball Is In Your Court

Webmasters need to be proactive, and never wait for customers to find the website on their own because it might not happen for many of the sites out there. John has also recommended that companies should get rid of the mindset that with time web pages will magically ‘grow’ on their own. SEO marketing is how you can make a website powerful and generate sales for you and your business.

Even better, you should imagine that this is exactly like you’re opening a business in a brand-new location where you need to do something to get the ball rolling, and that something is SEO marketing.

Play Ball

John also shared the question that if your website is just a “collection of images,” what’s the additional value your webpages bring to Google’s users? Now, this is a very true and real advice that a lot of SEO companies know. However, this coming from Google makes it much more credible.

In addition to the point above, recently, a webmaster asked John how to recover a website penalized by Google for thin or low-quality content. Now, this penalty or blacklisting is done by Google when they see that your website is not adding value to any search results. SEO marketing experts help you avoid these headaches.

How To Begin Thinking About SEO Marketing

Start by prioritizing top and mid-funnel content.

A good business owner should always be prepared in advance for Q1 and Q2 numbers to fluctuate, especially during times of recession, since they might be lower than you initially forecasted. While SEO marketing content might not convert in the short term, if you get customers into your funnel straightaway, you can capture long-term sales goals.

Start planning your SEO marketing efforts now and make up for any potential lost time. When sales pick up, you’ll be ready. Your SEO marketing content will be out there, turning into the valuable resource people need; thus, improving your SEO and bringing more traffic and conversions to your web pages.

In times where there is high demand or demand has completely shifted, you can often see changes in search interest and user intent on individual search queries for products or services. If you aren’t monitoring your SEO marketing closely enough, you will miss the opportunity to change your Internet marketing approach. The key takeaway being, don’t let your web pages go to waste.