The Ad Firm Blog

Stay up to date on our latest news, and tips across the digital market.

Should You Utilize Clickbait, Linkbait and Viral Content in Your SEO Campaign?

A lot of business owners and marketers are wondering if it is a smart move to utilize clickbait tactics and content that are likely to be viral in their marketing campaigns. It seems like a good idea but is there instances where these strategies will do your marketing more harm than good? Of course, if […]

Boosting A Business’ Booking and Conversion Through Google Posts

All these time, you might be taking Google Posts for granted, not knowing its full potential to meet your brand goals. You might have already come across Google Posts, especially if you’ve been trying to optimize your business locally. Google Posts is a feature of Google My Business, and not a lot of business owners […]

Why You Should Consider Planning For Future Bot Interactions

Experts predict that the average person will be interacting more with their bots than their spouse by 2020. Even Facebook’s CEO, Mark Zuckerberg, is convinced that people will be more inclined to use messaging services than social networking. This basically translates to people using chatbots more and more in the future. How will this affect […]

How To Effectively Utilize Bots For Your Business

In the past, bots were just dull, dumb and undeveloped machines. Now, they’ve become smart and powerful enough that they can already engage in very human-like interactions. Because of this, infinite opportunities are open for businesses in our generation. It doesn’t even matter if your business is a huge enterprise or a small mom and […]

The Impact of Mobile-First Indexing On Your Link Graph

It’s not exactly uncommon to check out a webpage on your mobile device and find out that the feature you’ve always used on desktop is not available on the mobile version. Naturally, you’d be frustrated. For web developers and business owners, simplifying and condensing the site for mobile without giving up any of its useful […]

The Secrets to Sustainable Link building

Link building campaigns are not something you should do for a little while, or just until you get the ranking you want on the search engine results pages. Instead, it should be a continuous, ongoing process which benefits you can reap over time. Unfortunately, it is not always easy to make your link building campaign […]

Realizing That Enterprise Local SEO is Different

If you are marketing a big brand with thousands or even just hundreds of locations, it can be difficult to ensure that you are getting appropriate local information from your favorite sources that are still appropriate for your model. Are you certain that you’re not just focusing on the technical basics but are also making […]

How to Use Instagram For Your Business

If you are considering investing time and energy on social media accounts for your business, you may be wondering about many different things. Will your brand’s social media accounts affect your SERP ranking in any way? Is it worth it for you to invest in social media for your company and brand? Does it matter? […]

How To Write A Press Release

Technology has taken us by storm and is continually changing our old ways of doing things. No longer do we need huge maps that cover the entire front seat of our cars when there’s a GPS that finds your location in mere seconds. Press releases were also impacted; as technology has streamlined the way we […]

How To Optimize SEO for LinkedIn

LinkedIn is known to be a vital tool for B2B companies to acquire new clients, new hires, and new connections. For many, LinkedIn is simply creating a profile, filling it out, and let people find you because you’re ever so awesome to have your revered skill set. Well, that’s one way of stroking your ego, […]

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