The Ad Firm Blog

Stay up to date on our latest news, and tips across the digital market.

Proving ROI In SEO

One of the most important , if not, the most important answer that businesses want when it comes to making an investment is “What is going to be the ROI?” That’s what the end game is when a business takes a risk investing in something that may or may not pay dividends. As a business […]

How-To: Understanding Your Clients

We decided to dive into three questions/concerns that SEO agencies and clients have when trying to communicate SEO with each other. As an SEO agency with offices in both San Diego and Orange County, we come across two major areas where businesses are competing with one another and they need an extra leg up. The […]

Google’s New Algorithm Update

In case you haven’t heard yet, Google has confirmed of their “Broad Core Algorithm Update” this past Wednesday, August 1st. If you’ve noticed a shift in your keyword rankings in the past few days, this new update may be the reason why. Many people have seen their websites either jump or dip on the SERPs […]

How To Optimize Your Page Speed

As you may or may not know, Google has released a new page speed update earlier this month that can actually impact your website on mobile. Google has now incorporated the new speed update algorithm in the mobile search results as a search ranking factor. This update only impacts the slowest of sites on the […]

pay per click management

Know When To Pause Your Google Ads, Not Delete Them

First thing’s first, Google Adwords has now been renamed to “Google Ads“. Google Ads can definitely be seen as a gamble, even for people who have years of experience managing PPC campaigns. We’re taking the words right out of Kenny Rogers’ mouth, “Know when to hold ’em, know when to fold ’em”. With Google Ads, […]

How To Lower Your Bounce Rate

We all want people to visit our website and get to know what you have to offer. Of course we don’t want all of our visitors to immediately leave after just checking out one page. Not only does it hurt our website in the short term and long term, it’s demoralizing as a company to […]

Are Yelp Ads Worth The Spend?

Yelp, the current juggernaut of online review platforms. We all know that Yelp has a strong online presence for many businesses who want to build awareness among consumers. If you’re searching for something on Google, Yelp has a great chance of landing on the top of the SERPs. As a small business owner, you’ve found […]

Will IDX Help Improve Real Estate SEO?

The confusion surrounding IDX (Internet Data Exchange) is that it keeps getting confused with Multiple Listing Service (MLS) and RETS (Real Estate Transaction Standard). An IDX is a site that will allow public consumers to search for MLS properties in a specific area. They’re the main reason why people like you and I are able […]

Know Your Target Audience

In an ideal world, the whole world would be a potential client interested in our product or service, but that’s not the truth, is it? Finding the right target audience marketing for your business is crucial to its success. There’s a mutual understanding between your business and your targeted audience – we’re in need of […]

How To Get 5-Star Reviews

The Food & Beverage industry is the one who really benefits from using reviews to garner much more customers to their business but having 5-star reviews can definitely benefit all. A good review confirms that your business is okay to work with, while a bad review tells people to find another option. Good reviews also […]


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