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YouTube is undeniably a large platform – it’s a search engine on its own that is too popular and too big for you to ignore. If you want to expand your online presence, YouTube is one of the methods to achieve that. In case you don’t have a YouTube Channel for your business yet, that […]
A lot of business owners and marketers are wondering if it is a smart move to utilize clickbait tactics and content that are likely to be viral in their marketing campaigns. It seems like a good idea but is there instances where these strategies will do your marketing more harm than good? Of course, if […]
All these time, you might be taking Google Posts for granted, not knowing its full potential to meet your brand goals. You might have already come across Google Posts, especially if you’ve been trying to optimize your business locally. Google Posts is a feature of Google My Business, and not a lot of business owners […]
Experts predict that the average person will be interacting more with their bots than their spouse by 2020. Even Facebook’s CEO, Mark Zuckerberg, is convinced that people will be more inclined to use messaging services than social networking. This basically translates to people using chatbots more and more in the future. How will this affect […]
In the past, bots were just dull, dumb and undeveloped machines. Now, they’ve become smart and powerful enough that they can already engage in very human-like interactions. Because of this, infinite opportunities are open for businesses in our generation. It doesn’t even matter if your business is a huge enterprise or a small mom and […]
It’s not exactly uncommon to check out a webpage on your mobile device and find out that the feature you’ve always used on desktop is not available on the mobile version. Naturally, you’d be frustrated. For web developers and business owners, simplifying and condensing the site for mobile without giving up any of its useful […]
Link building campaigns are not something you should do for a little while, or just until you get the ranking you want on the search engine results pages. Instead, it should be a continuous, ongoing process which benefits you can reap over time. Unfortunately, it is not always easy to make your link building campaign […]
If you are marketing a big brand with thousands or even just hundreds of locations, it can be difficult to ensure that you are getting appropriate local information from your favorite sources that are still appropriate for your model. Are you certain that you’re not just focusing on the technical basics but are also making […]
If you are considering investing time and energy on social media accounts for your business, you may be wondering about many different things. Will your brand’s social media accounts affect your SERP ranking in any way? Is it worth it for you to invest in social media for your company and brand? Does it matter? […]
Technology has taken us by storm and is continually changing our old ways of doing things. No longer do we need huge maps that cover the entire front seat of our cars when there’s a GPS that finds your location in mere seconds. Press releases were also impacted; as technology has streamlined the way we […]
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