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Meet BERT — Google’s New Algorithm

Our curiosity is endless. People search the Internet for information daily. For years now, Google has been using algorithms to help avoid keyword-stuffed webpages to improve their users’ search experience. In 2020, search is getting even more sophisticated with Google’s latest algorithm, named BERT. At its core, search and SEO (Search Engine Optimization) is about […]

A 2020 Search Trends Forecast

A 2020 Search Trends Forecast

Consumer behavior makes predictable shifts as seasons come and go — from spring to the Holiday Season and so on. But, as Zahid Zakaria, Senior Director of Insights and Analytics at Yext states, “the need for businesses in every category to be in control of their facts online stays important year-round.” Yext, the Search Experience […]

Yelp Partners With PPC Ad Agencies - Avoid Wasting Your Yelp Advertising Budget

Yelp Partners With PPC Ad Agencies – Avoid Wasting Your Yelp Advertising Budget

Yelp Ads are slowly becoming more sophisticated. A new keyword targeting option has recently been released that allows Yelp Ads to target a specific audience. This means more strategy and more control over your spending budget. In the past, Yelp advertisements produced a vast amount of “budget burn” and created non-productive advertising expenditures. If this […]

New GMB Features, Discovery Searches, and Optimizing for Search Behavior! Oh My!

New GMB Features, Discovery Searches, and Optimizing for Search Behavior! Oh My!

BrightLocal recently finished its biggest research-piece, the Google My Business (GMB) Insights Study. This study analyzed 45,000 GMB listings across 36 industries, revealing insights on how business and consumer behavior relates to GMB listings. In light of Google recently releasing new and improved GMB features, the key findings and insights are particularly exciting. This recent […]

Wix May Be Slowing Down Your SEO Pages

Wix May Be Slowing Down Your SEO Pages

A pioneer for website builder SEO platforms, Wix SEO features appears to give you the full gamut of SEO efforts. Connecting your Wix site to Google Analytics or Google Search Console can provide metrics tracking, but it will most likely be an uphill climb without a good SEO strategy. Is Your Wix Site Holding You […]

Our OB/GYN SEO Delivers - Ready for More Patients?

Our OB/GYN SEO Delivers – Ready for More Patients?

Patients are avid researchers. Over the past ten years, search engine technology has continually been transforming the Internet. However, search engines are often merely keeping up with the questions, recommendations, and help people look for online. This consumer behavior — typically referred to as search behavior — has become measurable and transparent. We now can […]

Be Magnified Online with Local SEO

Be Magnified Online with Local SEO

A Local SEO company should be able to show you results. Trying to create a Local SEO strategy without data is like trying to build a sandcastle while blindfolded. We love walking clients through our know-how and Local SEO data expertise. We want to answer all your questions. If they are not answered throughout the […]

An E-commerce love story

An E-commerce love story

Let’s Go Window Shopping in 2019: An E-commerce love story More and more people are ‘window shopping’ through the screens of their phones. E-commerce business success stories are always a treat to tell. An e-commerce journey begins with a valued product or loved service – usually being taken on by spirited entrepreneurs, hobbyists, and the […]

Is Your Google My Business listing Optimized?

Google was found testing new features for its Google My Business (GMB) listings. This follows an on-going development where Google is continually aggregating third-party website data into local search results. Google no longer thinks of your business as a listing, but rather an entity. And GMB constructs your business entity by aggregating online information about […]

Digital Marketing Has Become Adjustable, Measurable, and Fast

PPC advertisements gives you full control of your marketing costs Digital marketing has become essential for business growth. Lucky for business owners of all types — it has also become much more profitable. A digital marketing firm can produce immediate and measurable results for any business with a pay-per-click (PPC) digital marketing strategy. Your return […]

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