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Consumer behavior makes predictable shifts as seasons come and go — from spring to the Holiday Season and so on. But, as Zahid Zakaria, Senior Director of Insights and Analytics at Yext states, “the need for businesses in every category to be in control of their facts online stays important year-round.” Yext, the Search Experience […]
Yelp Ads are slowly becoming more sophisticated. A new keyword targeting option has recently been released that allows Yelp Ads to target a specific audience. This means more strategy and more control over your spending budget. In the past, Yelp advertisements produced a vast amount of “budget burn” and created non-productive advertising expenditures. If this […]
BrightLocal recently finished its biggest research-piece, the Google My Business (GMB) Insights Study. This study analyzed 45,000 GMB listings across 36 industries, revealing insights on how business and consumer behavior relates to GMB listings. In light of Google recently releasing new and improved GMB features, the key findings and insights are particularly exciting. This recent […]
A pioneer for website builder SEO platforms, Wix SEO features appears to give you the full gamut of SEO efforts. Connecting your Wix site to Google Analytics or Google Search Console can provide metrics tracking, but it will most likely be an uphill climb without a good SEO strategy. Is Your Wix Site Holding You […]
Patients are avid researchers. Over the past ten years, search engine technology has continually been transforming the Internet. However, search engines are often merely keeping up with the questions, recommendations, and help people look for online. This consumer behavior — typically referred to as search behavior — has become measurable and transparent. We now can […]
A Local SEO company should be able to show you results. Trying to create a Local SEO strategy without data is like trying to build a sandcastle while blindfolded. We love walking clients through our know-how and Local SEO data expertise. We want to answer all your questions. If they are not answered throughout the […]
Let’s Go Window Shopping in 2019: An E-commerce love story More and more people are ‘window shopping’ through the screens of their phones. E-commerce business success stories are always a treat to tell. An e-commerce journey begins with a valued product or loved service – usually being taken on by spirited entrepreneurs, hobbyists, and the […]
Google was found testing new features for its Google My Business (GMB) listings. This follows an on-going development where Google is continually aggregating third-party website data into local search results. Google no longer thinks of your business as a listing, but rather an entity. And GMB constructs your business entity by aggregating online information about […]
PPC advertisements gives you full control of your marketing costs Digital marketing has become essential for business growth. Lucky for business owners of all types — it has also become much more profitable. A digital marketing firm can produce immediate and measurable results for any business with a pay-per-click (PPC) digital marketing strategy. Your return […]
A Google Survey Sent to Google My Business Users Suggests Fees and Paid-for-Features To Come In April 2019, Google sent out a survey asking Google My Business (GMB) users what paid-for-features might interest them — the survey listed 20 possible new features. As search engines continue to develop in sophistication a critical point comes to […]
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