Increase Conversion, Decrease Ad Spend

Commercial Laundry Equipment Company

Challenge

Our client wanted to revamp their E-Commerce site to increase the number of conversions while also decreasing how much they spend on their ads.

Strategy

Increased their amount of conversion by creating Google shopping ads for each of their products and brand page

Implemented conversion tracking to measure ad spend on their campaigns

Key Tactics

Creating Google shopping ads enabled each campaign to target people looking exactly for the product or brand

Conversion tracking allowed us to know accurately which ads were converting and which needed to be paused to stop wasted ad spend and lower the cost per conversion

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Our campaign lowered the amount they spent on ads to triple their E-Commerce revenue per month
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Conversions have been steadily increasing and in the last month, their conversions more than doubled

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