Our client wanted to revamp their E-Commerce site to increase the number of conversions while also decreasing how much they spend on their ads.
Increased their amount of conversion by creating Google shopping ads for each of their products and brand page
Implemented conversion tracking to measure ad spend on their campaigns
Creating Google shopping ads enabled each campaign to target people looking exactly for the product or brand
Conversion tracking allowed us to know accurately which ads were converting and which needed to be paused to stop wasted ad spend and lower the cost per conversion