Our client had one goal: Increase the number of leads per month while also decreasing the cost per lead. Use PPC campaigns to attract new clients interested in their services.
Strategy
Increase the click-through rate of their ads to increase their amount of conversions
Decrease the total amount of ad spend by lowering their cost per conversion
Key Tactics
We created campaigns centered on specific keywords to improve the number of clicks to generate double the amount of sales
Continually improved the conversion rate, and reduced the cost per conversion by getting better-qualified leads from the ads