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October 2022 Google Spam Algorithm Update

Google Launches October 2022 Spam Algorithm Update

The tech giant Google recently released an algorithm update targeted at combatting spam to further improve user security and search results quality and relevance. As Google confirmed, “Sites that violate our policies may rank lower in results or not appear in results at all.” As a top-rated digital marketing firm, The Ad Firm keeps up […]

The Ad Firm Awarded One Of SuperbCompanies’ Top Global PPC Agencies In 2022

The Ad Firm Awarded One Of SuperbCompanies’ Top Global PPC Agencies In 2022

With the digital marketing industry exhibiting continuous annual growth, competition is undoubtedly getting fiercer year by year. This is why The Ad Firm is honored to have gained the accolade as one of SuperbCompanies’ top PPC agencies worldwide in 2022. Through competitor analysis, comprehensive PPC audit, and data-driven campaigns, our in-house pay-per-click experts helped our […]

The Ad Firm Wins UpCity’s Best Of California Award 2022

The Ad Firm Wins UpCity’s Best Of California Award 2022

The Ad Firm is honored and excited to announce that we won UpCity’s Best Of California 2022 award, an accolade of recognition according to UpCity’s proprietary algorithm. Through our unrivaled commitment to superior digital marketing services in Carlsbad, we are grateful to have garnered another award. As much as we appreciate the recognition, we also […]

Ecommerce Marketing Agency Sample Of Good Black Friday Ecommerce Newsletter Creative. Red Background With Bold Black Friday Sale Text

E-Commerce Guide To Black Friday

Despite already being the busiest shopping day of the year since 2005, the Black Friday craze has intensified further for eCommerce sites since the pandemic, urging business owners to seek the services of a professional eCommerce marketing agency. More shoppers have opted to take advantage of the ease and convenience of online shopping instead of […]

Sample Black Friday Sale Newsletter Design By Ecommerce Marketing Agency Using Black Friday Sign, Cart, Laptop, Bundled Cash

6 Email Marketing Strategies For Black Friday

Sitecore has reported that a staggering 83% of consumers avoid shopping in-store and instead opt to shop online. As a premier eCommerce marketing agency, we have curated solid email marketing strategies to ensure you maximize your Black Friday sales. On Black Friday 2020, the number of emails sent was a massive 116.5 million, according to […]

September 2022 Google Core Update Explained

Google’s Sept 2022 Core Update

We are halfway through Google’s latest core update rollout. The Google Core Algorithm is a periodic update to the search engine’s algorithm, which ranks websites in search results. Google chose the name “Core Algorithm” because it reflects that this update is big enough and significant enough to be considered a core part of the overall […]

Slowing Down Ad Spend Will Hurt Your Company

Slowing Down Ad Spend Will Hurt Your Company

Traversing through poor economic conditions or a recession may be challenging for your business to navigate. Consumers will likely slow down their spending and make it difficult to reach your financial and operational goals. However, even though you may have to revise prices or products, this isn’t the time to decrease or eliminate your marketing […]

Google’s May 2020 Core Update

On May 4, 2020, Google announced it released a core ranking update, and rest assured, we’re keeping an eye on your analytics. Algorithm changes are rarely completed in a day, with Google estimating the May 2020 Core Update will take up to two weeks to be complete. So, expect some yo-yoing of results while the […]


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