How we can lower your CPC by increasing your quality score
Quality score is majorly depends on three things i.e.
Landing Page Relevancy as per Keywords
Ad Relevancy as per Web Page Content, Keywords, Objectives, Page Structure etc
CTR (Click Through Rate)
It can be illustrated with the image below:
We can also take Absolute Maintenance Campaign snapshot as an example below:
Snapshot before optimizing (April 2, 2016 to May 2, 2016)
Snapshot after optimization (May 2, 2016 to June 2, 2016)
As you can read above the quality score is depending upon Landing Page Relevancy, Ad Relevancy & CTR (click through rate). In that month, we made relevant ads for our ad group and resulting Google gave us good quality score & CPC became low automatically. The design & development team also created relevant landing pages as per the actual service and keep every optimization factor in mind.
How Do You Increase Your Quality Score?
Since Quality Score determines where and how often your ads appear, it is also important to boost your ratings by working consistently on your Ad Account. This can be achieved by focusing your efforts on several key areas:
Keyword Research– Discover new, highly relevant keywords to add to your campaign, including long-tail opportunities that can contribute to the bulk of your overall traffic.
Keyword Organization– Split your keywords into tight, organized groups that can be more effectively tied to individual ad campaigns.
Refining Ad Text – Test out PPC ad copy that is more targeted to your individual ad groups. More effective ads get higher CTR, one of the best ways to improve Quality Score.
Optimizing Landing Page – Follow landing page best practices to create pages that connect directly with your ad groups and provide a cohesive experience for visitors, from keyword to conversion.
Adding Negative Keywords– Continuously research, identify, and exclude irrelevant search terms that are wasting your budget.
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