Los Angeles Pay Per Click (PPC) Management Agency

Are you not sure your PPC is working?

We can save you up to 40% on the exact keywords you are using right now. Our software can tell you precisely what it costs for your business to get a lead or a phone call.

Are you unsure about which area of internet marketing will produce the highest ROI for your company? We will check what your competition is using and show you how to get sales on various platforms.

Los Angeles Pay Per Click (PPC) is a proven and often cost-competitive method of driving traffic to your website. 

The best methods for PPC is ever changing, which is why we monitor our clients' campaigns daily and are always looking for ways to re-strategize. We ensure that the maximum ROI is achieved for their budget by adjusting their landing pages, targeting, campaign settings, and prices on their bids. Our aim is to make sure that our clients achieve their objectives.

Are you interested in boosting your sales and lowering your cost per lead?

Get started with The Ad Firm today!

What Are You Waiting For? We Can Improve Your AdWords In The Next 30 Days

Give us a call today (949) 430-6697 or fill out the form.

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Our core PPC services include

PPC Keyword Research

Do you know the buzzwords your customers search for when they find your products or services? We do! Not only that we, will ensure that we are only targeting high-volume keywords searched by potential customers in the Los Angeles area. We make sure you aren't spending your money on low-conversion search terms!

PPC Campaign Optimization

PPC Management is more than writing an enticing ad. A successful internet marketing campaign requires in-depth keyword research, optimized ad copy, an optimized landing page, and expertly structured campaign details. For example, do you like to screen your leads? Then a call-only ad running during your business hours may work for you! Our Los Angeles-based agency will develop your campaign to hit your business goals.

PPC Retargeting or Remarketing

Like most forms of marketing, internet advertising is a long-term strategy. The first time potential leads see your ads may act more as brand awareness than as lead generation. A customer is much more likely to click on an ad they've seen before! This is why we use retargeting/remarketing tactics that target users who have clicked on your ad and landed on your website. As they say, the second time's the charm!

Benefits of Hiring a Los Angeles PPC Expert:

Business owners find it to their advantage to hire a firm for PPC management. It takes time and effort to become proficient with PPC advertising. The good news is that there are plenty of firms that provide this service. But before you hire a Los Angeles PPC company, there are several things that you have to consider:

Performance Record

Find out how long the firm has been in business. How many clients do they have? Do they have testimonials?

The Cost

The firm will be charging a fee on top of the actual cost of the campaign. Do they itemize this fee so you can see how your budget is being used? Do you have transparency with your campaign cost? *Beware of internet marketing firms with "all-inclusive" pricing! The campaign budget is always smaller than you think.

Other Services

What other services does the firm offer? If a PPC firm does not offer SEO, there is a good chance they might not understand how to optimize your ads or landing pages properly. After all, successful PPC campaigns are more than just a crafted text ad!

The Best Los Angeles PPC Consultant Will Base Your Campaign Around Your Needs.

Always choose an agency that has a proven record. Stay away from PPC firms that would promise exceptional results with an impossibly low budget. As with all forms of advertising, internet marketing is a risky business that costs money and cannot be guaranteed.

Pay per click advertising is a proven and effective method for getting more traffic and quality, but it is easy to blow through a budget only to get minimal results. This is why you have to spend time and effort to find the best firm for your Los Angeles PPC Management Services.

Contact The Ad Firm to see how we can help boost your online sales today!

Knowing the Basics of PPC Advertising

There are several things to consider when running a PPC campaign:

  • The goal of your advertisements
  • The keywords you are using
  • Your ad budget
  • Setting up your landing page properly
  • Tracking your ad results

Contact The Ad Firm today to discuss how we set you up for success!

Ad Goals

What are you hoping to accomplish with internet marketing? Are you seeking customers on a global scale, or do you want to target local customers? Setting clear goals is the essential first step and should be established before you begin to build your campaign. 

If you are seeking customers on a local level, for example, you will have to ensure you are creating your ads to focus on the area where your business is operating. For example, if you are running a pet grooming business in the Los Angeles area, you need to target the people only the areas you can service. Setting up your campaign requires in-depth knowledge of Google Adwords, which is why it is best to use a Los Angeles PPC expert or risk accidentally blowing your advertising budget.

Keywords and Your Budget

Purchasing PPC ads involves bidding on keywords, which tends to be a bit complicated. The more popular keywords are more expensive because more people are bidding on them. While a popular keyword would mean a lot of people would get to see your ad, you need to consider its cost. Part of our PPC strategy is finding high-volume keywords at a lower cost. This strategy is tricky and requires dedicated time and knowledge. Bidding on the wrong keywords is one of the easiest ways to eat up your budget.

The Landing Page

The landing page is where visitors are going to end up when they choose to click on the ads. Although the landing page tends to be an afterthought, it is actually just as crucial as the ads. A poorly constructed landing page could waste the traffic that your ads could get. A firm that provides Los Angeles PPC services can craft the best converting landing pages for your campaign.

Tracking

Tracking is an important part of a PPC campaign that should never be ignored. If done properly, it can help prevent you from having to spend money on campaigns that do not work. You may have to try different campaigns before you can find one that is worth it. This is why it makes sense to hire a Los Angeles PPC management company that has expertise in this area.

Is SEO or PPC Advertising Better?

With PPC advertising, you can see results almost immediately. Your traffic can be boosted within hours after launching your campaign. In addition, there is less worry about changing algorithms for Google's search engine. That is not to say that one strategy can work for every business, or even that a strategy that does work for you will continue to work for you. Your PPC campaign will have to be adaptable to the formula that Google uses for ranking pages, called the Quality Score. A Los Angeles PPC expert can help you to adjust with new formula updates to allow you to get a good Quality Score.

Like SEO, certain conditions can shift quickly in Paid advertising. The prices of keywords can fluctuate, for example. A keyword that you may have felt comfortable bidding on yesterday may be out of budget for you today.

An upside to PPC is that it is easy to change your tactics quickly. You can cancel your campaign on short notice and even come up with a new one just as quickly. With search engine optimization, you would have to build right from scratch once you are affected by changes in the algorithm of the search engines. This may set you back days, weeks, or even months.

The biggest downside to PPC, of course, is the fact that it would cost money. Unlike SEO, which is theoretically possible to do without having to spend a dollar, PPC requires a budget. There is also no guarantee that after spending thousands of dollars that you can get positive results.

You can bet on highly competitive keywords and end up with zero results. One way that you can minimize that risk is by getting the help of a firm that has experience in Los Angeles PPC management services.

Contact The Ad Firm today to discuss if your company would benefit from a PPC campaign.

Picking Profitable Keywords

Picking the right keywords is critical when it comes to online advertising. People use keywords whenever they search for something online. When setting up a campaign, you need to find, not just the keywords that would work, but those that can fit your budget. For a small local business, bidding on the most expensive keywords would not make sense. Not only are those too expensive, but they are not the best ones to use for a small local company.

For example, a personal injury attorney in the Los Angeles area bidding on the keyword “legal service” would be a waste. That keyword has too much competition, and it’s just too broad. People using that term could be searching for attorneys practicing any area of law, or even free legal information. Alternatively, they could be searching for a personal injury attorney, but if they are located in Boston, then that does not be a quality lead.

This is where long-tail keywords become useful. These are the less popular terms that people use for more specific searches. The keyword phrase “personal injury attorney Los Angeles” would be best for the practice. Identifying the right long-tail keywords is very beneficial in any PPC campaign. Working with an outstanding Los Angeles PPC Company is your best chance for identifying long-tail keywords that can boost your campaign.

Landing Pages and PPC Ads

A good Los Angeles PPC firm will tell you that writing enticing ads and picking the right keywords is only half the battle. Once a lead clicks on your ad, then what? Well, some with some ads (such as call-only ads), this may not matter. But with most ads, they will be redirected to a landing page designed to capture their information or get them to buy a product.

The landing page that you will be using will also have a significant effect on the success or failure of your campaign. Working on the ads but ignoring the landing page will do more harm to your campaign than having poor grammar on your ads themselves. Why? Because as soon as someone clicks on your ad, you are paying for that potential lead. So, if they are then redirected to a landing page containing irrelevant information or that is not optimized for conversion, you are basically paying for empty leads.

Your landing page should always connect in some way with the ads. Think about it; if you clicked on an ad for a personal injury attorney in Los Angeles (presumably because you needed one) and were redirected to a page about LSAT tutoring in Texas, you probably would back out of that page because it is not the information you were promised. 

On top of having a matching offer, the landing page should be attractive visually and user-friendly. But the most important thing of all is to have a clear call to action. That is where you tell them what you want them to do. Are you asking for their email to add to your monthly newsletter? Did you want them to schedule an appointment? It is essential for your conversion to tell them exactly what to do.

The Google Quality Score

PPC advertising is a lot more complicated than using traditional ads. Google is not just collecting payment from you in exchange for showing your ads to potential customers. Google will actually audit your entire campaign and assign it a Quality Score. In part, the Quality Score is used to determine which ads are going to be shown and for what price. For example, an ad with a poor Quality Score would be displayed at a higher price- if it all. This means it is not enough that you have a budget for your campaign; your ads should be well-crafted as well, or you risk your ads never being or only being shown for a high price.

Aside from the quality of your ads and your landing page, Google is also considering your past performance. To put it simply, those who have been engaged in PPC advertising have an advantage over those who are new to it.

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