Email marketing provides an effective connection with your targeted audience and gives you the best return on investment. Reach out to your current and potential customers and keep them updated on your company’s latest deals and news.
Marketers agree that email is a key to business, especially for ROI and developing long-lasting profitable relationships. A personalized, segmented and targeted email marketing campaign is important for brand awareness and drive conversions.
Our experts use tools, strategy, implementation and result tracking in order to achieve the best possible brand engagement. We can take care of your complete email marketing strategy from template design to tracking and reporting.
The Best Email Marketing Strategy
Our team will develop the best strategy to attract the defined target audiences and establish their information needs.
Email Marketing Campaigns
Our team is ready to design, build and supply an email template for communication with your audience as well manage your email marketing campaign to lead to dramatic shifts in your sales and profitability.
Email Template Design
Our innovative designs and solutions are compliant and improve email deliverability. Our professional designers bring your message to life and increase your target audience engagement with your brand.
Tracking & Reporting
Receive granular reporting on the key aspects of your campaign such as who clicked through your email to your site, where they clicked and who converted.
There are a number of email platforms available to choose from. To name a few, Marketo, ExactTarget, JangoMail, iContact, ConstantContact, MailChimp, and Vertical Response are all pretty well-known. Some platforms are more cost-effective and user-friendly while others are more comprehensive and all-inclusive — allowing you to integrate with customer relationship management (CRM) platforms and other third-party platforms.
More robust email platforms allow you to create automated trigger campaigns. In some cases, contacts may be automatically moved between different lists and sent content that is more relevant and timely to their needs and interests based on list inclusion/exclusion. These features allow for a more personalized experience for the email recipient and increase email performance.
Funnels on Funnels on Funnels…get those soft leads to convert! We start with a general funnel to capture all interested potential leads. Then if someone is interested in a particular service or product offering, we can start them off on a new messaging distribution funnel that is more specific to their needs!
If you aren’t sure which platform is right for your business, hiring a professional agency like The Ad Firm to handle your email marketing campaign efforts is a good route to go. An Orange County email marketing specialist can make sure that you’re taking advantage of all the features an email platform has to offer in your current plan and offer suggestions of add-ons.
Drip by Drip! Don’t let those soft leads fall out of the sales funnel, because they aren’t getting the attention they deserve! Let The Ad Firm do the work for you and make every engagement and interaction count!
Email design and development may require coding from an experienced programmer or graphic revisions from an experienced graphic designer, especially when creating a business’s initial email templates — so it is easier to let professional Orange County, CA email marketers handle from the start. For instance, The Ad Firm takes into account important considerations in email design to include responsive design and branding.
Responsive Design. More businesses in Orange County are opting for responsive design that can be optimized for the best user experience for whatever device, browser or email client they are using to view the email. Research shows 51% of email is opened on a mobile device, so considering viewability across platforms and devices can greatly impact the success of your email campaigns.
Branding. Email branding and layout should match theme colors and feel throughout the official website. For brand recognition, it is good to have consistency for readers to associate your company with the content being provided — and know that when they click to a particular landing page or across multiple online properties, they have come to the right place.
Did you know 247 billion emails are sent every day? What this means it is becomes even harder for email marketers to break through the email clutter and get the attention of their target audience — but it is still possible.
When developing email content, first it is good to determine the following:
What is the goal of this email? Don’t confuse the reader with too many varying calls to action or too much content to absorb. Give the email a clear purpose and make it simple for the reader to take the desired action, whether it is to click to a landing page to fill out a form, sign-up for a webinar, or give you call to inquire about a consultation.
The Ad Firm offers some initial ideas for goals:
Increased Exposure: Offering Refer-a-Friend program perks to current leads
Reputation Management: Asking current customers, clients to write a review
Customer Service: Asking current customers, clients or vendors to take a survey
Lead Management: Being able to gain insight about likes/dislikes of potential leads
Lifetime Value: Reminding former customers about your business
What audience is being served the content? Is your email going to potential customers who may be unaware of the services you offer or current clients who might be looking for the additional value you can provide them? Our Orange County, CA email marketing services include adding personalization to your emails, so that we can start segmenting your lists for more targeted messaging.
What email content typically gets the best results? Although it depends on many factors such as what your business goals are and industry type, it is important to do one’s research or top converting emails and what gets the most engagement. When it comes to content, keep the message clear and brief — but also reflect business “personality” and brand story. Always have a clear call to action, a way to subscribe, and a way for people to contact the business. These are just a few tips.
Email Testing and Performance Measurement:
Initial Email Testing. Before you hit the send button, The Ad Firm always suggests testing emails by sending to a test list and viewing how the email looks in both HTML and plain text. It is important that the email looks good across all platforms and devices, as previously mentioned. Some platforms do not have testing features built in and an email marketing firm will know what third-party tools to use. WE ARE TEST ANIMALS! To say we like to split test is an understatement! Once we build a good email, our job is JUST beginning…
Follow Up Email Testing. Let’s say you have sent a few emails out, an email marketer will want to review email campaign and list performance. A good Orange County Internet marketing agency will look at how to revise future email campaigns for better performance. Don’t rely on performance tips and tricks that have worked for other businesses. Contact our team to learn more about how we can use email marketing campaigns to drive results and increase ROI for YOUR business.
One of the ways we help optimize and increase email performance is through evaluation of A/B testing results. A/B testing is a quick way to compare two variations on the same element or part of the email. Some of the email elements that might be tested are subject line, placement of a button, color of a button, main image choice, call to action text, and this is just skimming the surface of what can be tested. An email marketing pro will know which elements should be tested from the get-go.
We handle everything starting with individually tailored content till end-to-end email campaign and programmer management.
Increase your online presence by choosing our email marketing services. Our award winning formula combines strategy, implementation and tracking.
Active Email Campaigns
Email Template Design
Email Marketing Clients
Tracking & Reporting Parameters
Tell us about your project
Let us help you get your business online and grow it with passion
We design unique style emails with personalized content to help you sell a product, promote a cause or provide a service. We bring your message out to the masses.
“We have been with the AD firm for 3 years and it is fair to say that our business has tripled. We receive up to five new calls a day, and while it's up to us to convert these calls to paying clients, it sure helps to have prospects solicit us, than the other way around. Kevin and Meghan have been helping us every step of the way. We recommend them highly, while we are very pleased with our own results.”
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