There are both pros and cons to PPC as opposed to search engine optimization (SEO). Both can be profitable, and both require quite a bit of knowledge to implement correctly. The main advantage of SEO is that it can be done cheaply or even for free using techniques such as blogging and content marketing utilizing articles, videos, and social media. The main downside to SEO is that it can take a long time to see results. Not only that, but you are basically at the mercy of Google and its latest algorithm.
Pay per click marketing allows you to avoid these challenges. The single most significant benefit to pay per click advertising is that you can see results almost immediately. You can begin getting traffic within hours of placing your ads. You also don’t have to worry about Google and its shifting algorithms. You will, however, have to contend with things such as your quality score, a formula Google uses to rank ads. This is one of the crucial factors in pay per click campaign management that affects the cost of your advertising. An Orange County PPC expert is trained to help you achieve a good quality score.
Conditions can shift with paid advertising just as they can with SEO. A particular keyword, for example, that was affordable for you one day may suddenly become more expensive the next. With PPC, however, you can change your strategy quickly. You can change or pull an ad anytime you want. With SEO, when things shift, you often have to start from ground zero, and it can take many months to regain your position.
The main downside to pay per click ads is the obvious one — they cost money. There is also no guarantee that a PPC campaign will be profitable. It’s easy to get caught up in bidding on competitive keywords and realize that you’ve spent hundreds or thousands of dollars with little to show for it. One way to mitigate this risk is to use a reputable company that has experience providing Orange County PPC management services. Is your current PPC company getting lazy? There are both pros and cons to PPC as opposed to search engine optimization (SEO). Both can be profitable, and both require quite a bit of knowledge to implement correctly. The main advantage of SEO is that it can be done cheaply or even for free using techniques such as blogging and content marketing utilizing articles, videos, and social media. The main downside to SEO is that it can take a long time to see results. Not only that, but you are basically at the mercy of Google and its latest algorithm.
Pay per click marketing allows you to avoid these challenges. The single most significant benefit to pay per click advertising is that you can see results almost immediately. You can begin getting traffic within hours of placing your ads. You also don’t have to worry about Google and its shifting algorithms. You will, however, have to contend with things such as your quality score, a formula Google uses to rank ads. This is one of the crucial factors in pay per click campaign management that affects the cost of your advertising. An Orange County PPC expert is trained to help you achieve a good quality score.
Conditions can shift with paid advertising just as they can with SEO. A particular keyword, for example, that was affordable for you one day may suddenly become more expensive the next. With PPC, however, you can change your strategy quickly. You can change or pull an ad anytime you want. With SEO, when things shift, you often have to start from ground zero, and it can take many months to regain your position.
The main downside to pay per click ads is the obvious one — they cost money. There is also no guarantee that a PPC campaign will be profitable. It’s easy to get caught up in bidding on competitive keywords and realize that you’ve spent hundreds or thousands of dollars with little to show for it. One way to mitigate this risk is to use a reputable company that has experience providing Orange County PPC management services. Is your current PPC company getting lazy? Get a free audit.
