Orange County Pay Per Click (PPC) Management

There are quite a few things to consider when setting up and monitoring PPC campaigns. These include:

• The Goal of Your Ads — It could be to sell a product, get opt-ins, get traffic to a video, etc.
• Choosing Your Keywords
• Setting Your Daily Ad Budget
• Setting Up Your Landing Page
• Tracking Your Ad Results

Let’s start by discussing the goal of ads. PPC ads are all over the internet and involve targeting customers using specific keywords.

PPC campaigns are available on either a local, national, or global level. Let’s say, for example, that you are the owner of a dog training school.

That type of business would be mainly targeting local customers. You might also be targeting customers all over the world if you’re selling physical or digital products related to dog training.

Using the example of the dog trainer, to get customers who are looking for actual dog trainers, you would be targeting locally. You would then have to identify keywords that people seeking your services would use to find a dog trainer.

The most obvious would be “dog trainer [my city].” If you are located in Orange County, for example, people would be likely to search for “dog trainer Orange County.”

An Orange County PPC expert can help you identify the most relevant keywords for your campaign.

When you purchase pay per click ads on Google or any PPC platform, you bid on keywords. This is where the process gets tricky.

The more competitive and popular the keywords are, the more costly your ads will be. You have to balance the cost of the ad with the benefit you will be getting from it.

Certain keywords are extremely costly. A recent list of Google’s most expensive keywords quoted “insurance,” “mortgage,” “software,” and “degree” among the most expensive keywords, but the list of costly keywords is quite extensive.

The landing page you use with PPC ads is just as important as the ads themselves. The landing page is where your visitors will end up when they click on one of your ads.

We will discuss this more in another section, but the bottom line is that your landing page must closely match your ad, or you may end up getting lots of traffic that do not convert well.

One of the Orange County PPC services that some firms handle is helping you create profitable landing pages that convert well.

One of the trickiest aspects of PPC marketing is the need to track your results thoroughly. Accurate tracking is the only way to avoid spending large sums of money on unprofitable campaigns.

You may have to test many different ads and landing pages before you come up with a formula that works.

That’s one of the reasons that many businesses outsource their advertising to an Orange County PPC management company that has expertise in these areas.

Creating ads, building effective landing pages, and tracking your results can be expensive and time-consuming.

There are both pros and cons to PPC as opposed to search engine optimization (SEO).

Both can be profitable, and both require quite a bit of knowledge to implement correctly.

The main advantage of SEO is that it can be done cheaply or even for free using techniques such as blogging and content marketing utilizing articles, videos, and social media.

The main downside to SEO is that it can take a long time to see results.

Not only that, but you are basically at the mercy of Google and its latest algorithm.

Pay per click marketing allows you to avoid these challenges. The single most significant benefit to pay per click advertising is that you can see results almost immediately.

You can begin getting traffic within hours of placing your ads. You also don’t have to worry about Google and its shifting algorithms.

You will, however, have to contend with things such as your quality score, a formula Google uses to rank ads.

This is one of the crucial factors in pay per click campaign management that affects the cost of your advertising.

An Orange County PPC expert is trained to help you achieve a good quality score.

Conditions can shift with paid advertising just as they can with SEO.

A particular keyword, for example, that was affordable for you one day may suddenly become more expensive the next. With PPC, however, you can change your strategy quickly.

You can change or pull an ad anytime you want. With SEO, when things shift, you often have to start from ground zero, and it can take many months to regain your position.

The main downside to pay per click ads is the obvious one — they cost money. There is also no guarantee that a PPC campaign will be profitable.

It’s easy to get caught up in bidding on competitive keywords and realize that you’ve spent hundreds or thousands of dollars with little to show for it.

One way to mitigate this risk is to use a reputable company that has experience providing Orange County PPC management services.

Is your current PPC company getting lazy? There are both pros and cons to PPC as opposed to search engine optimization (SEO).

Both can be profitable, and both require quite a bit of knowledge to implement correctly.

The main advantage of SEO is that it can be done cheaply or even for free using techniques such as blogging and content marketing utilizing articles, videos, and social media.

The main downside to SEO is that it can take a long time to see results. Not only that, but you are basically at the mercy of Google and its latest algorithm.

Pay per click marketing allows you to avoid these challenges. The single most significant benefit to pay per click advertising is that you can see results almost immediately.

You can begin getting traffic within hours of placing your ads.

You also don’t have to worry about Google and its shifting algorithms. You will, however, have to contend with things such as your quality score, a formula Google uses to rank ads.

This is one of the crucial factors in pay per click campaign management that affects the cost of your advertising.

An Orange County PPC expert is trained to help you achieve a good quality score. Conditions can shift with paid advertising just as they can with SEO.

A particular keyword, for example, that was affordable for you one day may suddenly become more expensive the next.

With PPC, however, you can change your strategy quickly.

You can change or pull an ad anytime you want. With SEO, when things shift, you often have to start from ground zero, and it can take many months to regain your position.

The main downside to pay per click ads is the obvious one — they cost money. There is also no guarantee that a PPC campaign will be profitable.

It’s easy to get caught up in bidding on competitive keywords and realize that you’ve spent hundreds or thousands of dollars with little to show for it.

One way to mitigate this risk is to use a reputable company that has experience providing Orange County PPC management services. Is your current PPC company getting lazy? Get a free audit.

Keywords are the basis for all kinds of online advertising. When people search for anything online, they search for certain words and terms.

If you set up your own PPC campaigns, you will have to find keywords that fit your budget and that target the kind of visitors you need. For many small businesses, it’s not practical to bid on the most expensive keywords.

Not only is it costly, but these terms are often too broad to be useful. Let’s see how this works.

Going back to our example of a dog training school, suppose you were to bid on the word “dogs,” which is very costly and competitive. It’s also too broad a term to be useful.

People searching under the term “dogs” might be looking to buy a dog or looking for an amusing YouTube video about dogs to watch.

Even the term “dog training” is too broad if you are only looking for customers in a certain geographical location.

Long-tail keywords, which are also used in SEO, can be helpful for PPC campaigns as well.

These are more specific, less popular terms that people use to search for information on the web. When it comes to PPC, identifying good long-tail search terms can help you to save money while also targeting very specific visitors.

If you work with an Orange County PPC company, they will be able to help you identify good long-tail keywords that take into account the context and intent of the Internet searcher for your campaigns. Guaranteed ROI.

Spend your money wisely! Call now and test a 30-day trial.

Pay per click marketing involves more than just keywords.

To be successful, you must create ads that read well and compel people to click on them. This process involves a certain amount of copywriting skills.

In addition, this is another area of marketing that requires some experience and continuous, extensive testing.

Did you know that certain turns of phrase may produce much better results than others? Even a seemingly trivial difference can be significant.

For example, the phrase “visit our website for the best deals on widgets” may not perform as well as “50% off widgets this week only.”

A good Orange County PPC company will test different ads to identify which ones perform best.

Your landing page is another factor that makes a big difference in your ad results.

You could create a compelling ad that people click on, but if they are disappointed in your landing page, you will find that your offer doesn’t convert.

This outcome is worse than having nobody click on your ads because it costs you money.

That’s why it’s essential to avoid misleading people with your ads.

For example, if your ad promises to provide visitors with a free course on how to lose weight, but then the landing page tries to sell them a course for $100, you will probably not sell many copies.

Your ad was attracting people looking for a free offer, so they are not the ideal audience for an expensive product.

In addition to matching the tone and promises of your ad, your landing page has to be attractive, professional-looking, and easy to understand.

Most importantly, it should contain a clear call to action.

A call to action is where the visitor is told how to make the purchase or fill out the opt-in form.

The quality and relevance of your landing page are the main factors that determine your quality score, another major factor in PPC advertising.

Ready to get started? Contact one of our experts today!

PPC advertising is not a simple relationship between the advertiser and the customer. Google does more than collect money for ads.

It also ranks them and allocates a quality score to them. The quality score of an ad determines which ads are shown to which visitors.

Google uses its own criteria for assigning a quality score to your ad.

In a way, this is similar to its SEO algorithms because it is also impossible to describe precisely how the score is calculated.

In addition to the relevance and quality of your landing page, Google considers your past ads performance and click-through rates as well.

This means that someone who has been running profitable PPC campaigns for a while has a competitive edge over a newcomer.

The higher your quality score, the higher your ads are ranked, and the less you pay for ads.

Once you find a successful formula, this can be beneficial. But, it works against you if you are a beginner or have had mixed or poor results in the past.

This is another reason why many businesses hire help for pay per click campaign management. Learn how a top-rated PPC marketing firm can benefit you.