An Overview of PPC:

There are quite a few things to consider when setting up and monitoring PPC campaigns. These include:

• The Goal of Your Ads — It could be to sell a product, get opt-ins, get traffic to a video, etc.
• Choosing Your Keywords
• Setting Your Daily Ad Budget
• Setting Up Your Landing Page
• Tracking Your Ad Results

Let’s start by discussing the goal for ads. PPC ads are all over the Internet and involve targeting customers using certain keywords. This can be done on either a local, national or global level. Let’s say, for example, that you are the owner of a dog training school. This is the type of business that would be mainly targeting local customers. You might also be targeting customers all over the world if you’re selling physical or digital products related to dog training.

Using the example of the dog trainer, for the purposes of getting customers who are looking for actual dog trainers, you would be targeting locally. You would then have to identify keywords that people seeking your services would use to find a dog trainer. The most obvious would be “dog trainer [my city].” If you were located in Los Angeles, for example, people would be likely to search for “dog trainer Los Angeles.” An Orange County PPC expert can help you identify the most relevant keywords for your campaign.

When you purchase pay per click ads on Google or any PPC platform, you bid on keywords. This is where the process gets tricky. The more competitive and popular the keywords, the more costly your ads will be. You have to balance the cost of the ad with the benefit you will be getting from it. Certain keywords are extremely expensive. Some of these include “insurance,” “mortgage,” “software,” and “degree.” These are actually from a recent list of Google’s most expensive keywords, but the list of costly keywords is quite extensive.

The landing page you use with PPC ads is just as important as the ads themselves. The landing page is where your visitors will end up when they click on one of your ads. We will discuss this more in another section, but the bottom line is that your landing page must closely match your ad, or you may end up getting lots of traffic that doesn’t convert well. One of the Orange County PPC services that some firms handle is helping you create profitable landing pages that convert well.

One of the trickiest aspects of PPC marketing is the need to thoroughly track your results. This is the only way to avoid spending large sums of money on unprofitable campaigns. You may have to test many different ads and landing pages before you come up with a formula that works. That’s one of the reasons that many businesses outsource their advertising to an Orange County PPC management company that has expertise in these areas. Creating ads, building effective landing pages and tracking your results can be expensive and time consuming.

PPC Advertising vs. SEO:

There are both pros and cons to PPC as opposed to search engine optimization (SEO). Both can be profitable and both require quite a bit of knowledge to implement correctly. The main advantage of SEO is that it can be done cheaply or even for free using techniques, such as blogging and content marketing utilizing articles, videos and social media. The main downside to SEO is that it can take a long time to see results. Not only that, but you are basically at the mercy of Google and its latest algorithm.

Pay per click marketing allows you to avoid these challenges. The single biggest benefit to pay per click advertising is that you can see results very fast. You can begin getting traffic within hours of placing your ads. You also don’t have to worry about Google and its shifting algorithms. You will, however, have to contend with things such as your Quality Score, a formula Google uses to rank ads. This is one of the crucial factors in pay per click campaign management that effects the cost of your advertising. An Orange County PPC expert is trained to help you achieve a good Quality Score.

Conditions can shift with paid advertising just as they can with SEO. A certain keyword, for example, that was affordable for you one day may suddenly become more expensive the next. With PPC, however, you can change your strategy quickly. You can change or pull an ad anytime you want. With SEO, when things shift, you often have to start from ground zero and it can take many months to regain your position.

The main downside to pay per click ads is the obvious one — they cost money. There is also no guarantee that a PPC campaign will be profitable. It’s easy to get caught up in bidding on competitive keywords and realize that you’ve spent hundreds or thousands of dollars with little to show for it. One way to mitigate this risk is to use a reputable company that has experience providing Orange County PPC management services. Current PPC company getting lazy? Get a free audit.

Identifying Profitable Keywords:

Keywords are the basis for all kinds of online advertising. When people search for anything online, they search for certain words and terms. If you set up your own PPC campaigns, you will have to find keywords that fit your budget and that target the kind of visitors you need. For many small businesses, it’s not practical to bid on the most expensive keywords. Not only is it costly, but these terms are often too broad to be useful. Let’s see how this works.

Going back to our example of a dog training school, suppose you were to bid on the word “dogs,” which is very costly and competitive. It’s also too broad a term to be useful. People searching under the term “dogs” might be looking to buy a dog or looking for an amusing YouTube video about dogs to watch. Even the term “dog training” is too broad if you are only looking for customers in a certain geographical location.

Long tail keywords, which are also used in SEO, can be helpful for PPC campaigns as well. These are more specific, less popular terms that people use to search for information on the web. When it comes to PPC, identifying good long tail search terms can help you to save money while also targeting very specific visitors. If you work with an Orange County PPC company, they will be able to help you identify good long tail keywords that take into account the context and intent of the Internet searcher for your campaigns. Guaranteed ROI. Spend your money wisely! Call now and test a 30-day trial.

PPC Ads and Landing Pages:

Pay per click marketing involves more than just keywords. You must create ads that read well and compel people to click on them. This involves a certain amount of copywriting skill. This is another area of marketing that requires some experience as well as extensive testing. Certain turns of phrase may produce much better results than others. Even a seemingly trivial difference can be significant. For example, the phrase “visit our website for the best deals on widgets,” may not perform as well as “50% off widgets this week only.” A good Orange County PPC company will test different ads to identify which ones perform best.

Your landing page is another factor that makes a big difference in your ad results. You could create a compelling ad that people click on, but if they are disappointed in your landing page, you will find that your offer doesn’t convert. This is actually a worse outcome than having nobody click on your ads, because it’s costing you money. That’s why it’s essential to avoid misleading people with your ads.

For example, if your ad promises to provide visitors with a free course on how to lose weight but then the landing page tries to sell them a course for $100, you will probably not sell many copies. Your ad was attracting people looking for a free offer, so they are not the ideal audience for an expensive product.

In addition to matching the tone and promises of your ad, the landing page has to be attractive, professional looking and easy to understand. Most importantly, it should contain a clear call to action. This is where the visitor is told how to make the purchase or fill out the opt-in form. The quality and relevance of your landing page is one of the main factors that determines your Quality Score, another major factor in PPC advertising.

Google Quality Scores:

PPC advertising is not a simple relationship between the advertiser and the customer. Google does more than just collect money for ads. It also ranks them and allocates a Quality Score to them. This determines which ads are shown to which visitors. Google uses its own criteria for assigning a Quality Score to your ad. In a way, this is similar to its SEO algorithms as its impossible to describe precisely how the score is calculated.

In addition to the relevance and quality of your landing page, Google also considers your past AdWords performance and click-through rates. For this reason, someone who has been running profitable PPC campaigns for a while has the edge over a newcomer or someone who has been struggling.

The higher your Quality Score, the higher your ads are ranked and the less you pay for ads. This can be beneficial once you find a profitable formula, but it works against you if you are a beginner or have had mixed or poor results in the past. This is another reason why many businesses hire help for pay per click campaign management.

The Benefits of Hiring an Orange County PPC Expert:

Many businesses find that it’s advantageous to hire help for PPC management. The cost and learning curve for becoming proficient with PPC can be intimidating. Fortunately, there are many companies that can provide this service. If you decide that you need help creating and managing your PPC marketing, you can find many companies that offer these type of services. Before hiring an Orange County PPC company, you have to consider several factors.

• Track Record — How long has the company been in business? Have they worked with a large number of clients? Do they have testimonials?
• Cost — You will have to pay the company a fee in addition to the cost of advertising. You should be clear about how the service bills you and what is included.
• Services Provided — Does the company only manage PPC campaigns or do they also help with other tasks such as content creation, landing pages and other marketing services?

The ideal Orange County PPC consultants for you will depend on your needs and budget. It’s best to work with someone that has a proven track record. You should be wary of anyone who guarantees very specific results. No reputable service, for example, can promise that you will make money. Advertising is inherently risky and results can never be guaranteed. On the other hand, if a company has verifiable testimonials that it has run profitable campaigns for people, this is always encouraging.

Choosing a company that provides quality Orange County PPC management services is an important decision. Pay per click advertising can be one of the fastest and most effective ways to get quality traffic to your website or landing page. This type of advertising, however, can also be costly. That’s why you should shop around and find a reputable service that can effectively manage your paid advertising campaigns. Increase your traffic & generate leads. Call now for free 30-day trial.