PPC Case Studies | PPC Agency | The Ad Firm

PPC Case Studies

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Commercial Laundry Equipment Company
Increase Conversion, Decrease Ad Spend

Challenge

Our client wanted to revamp their E-Commerce site to increase the number of conversions while also decreasing how much they spend on their ads.

Strategy

1. Increased their amount of conversion by creating Google shopping ads for each of their products and brand page

2. Implemented conversion tracking to measure ad spend on their campaigns

Key Tactics

1. Creating Google shopping ads enabled each campaign to target people looking exactly for the product or brand

2. Conversion tracking allowed us to know accurately which ads were converting and which needed to be paused to stop wasted ad spend and lower the cost per conversion

Results:

CONVERSIONS UP BY:

0 %
Conversions have been steadily increasing and in the last month, their conversions more than doubled

COST PER CONVERSION DOWN:

0 %
Our campaign lowered the amount they spent on ads to triple their E-Commerce revenue per month
Mold Removal & Remediation Company
More Leads, Less Cost/Lead

Challenge

Our client had one goal: Increase the number of leads per month while also decreasing the cost per lead. Use PPC campaigns to attract new clients interested in their services.

Strategy

1. Increase their amount of leads by utilizing retargeting ads

2. Decrease their cost per lead by increasing their conversion rate

Key Tactics

1. Sent specific ads to customers who showed interest before. Creating ads specifically to them increased the amount of conversion and decreased the cost per lead

2. Improve keywords that people searched for not only to increase amount of leads but increase the quality of leads

Results:

LEADS UP BY:

0 %
Conversions have been steadily increasing and in the last month, their conversions more than doubled

COST PER LEAD DECREASED BY:

0 %
Our campaign lowered the amount they spent on ads to triple their E-Commerce revenue per month

OVER

0
Calls Per Month

Phone Calls Per Month

Wedding Events Company
Lower Costs, Increase Leads And Conversions

Challenge

Our client had another PPC company manage their campaigns, but it had become stagnant. They were not keeping up with the campaigns, leading to high ad costs and few results. We needed to revamp their ad campaigns to increase leads while keeping costs low.

Strategy

1. By pausing old inefficient ads and avoiding misleading keywords, we increased qualified leads to attain more relevant users

2. By developing relevant ads with clear call-to-action saw an increase in quality score, which enabled us to lower our spend per ad

Key Tactics

1. By repairing old mismanaged ads, our client saw an immediate decrease in the total amount spent

2. Creating ads relevant to what people are searching for allowed us to see 4 times the amount of conversions

Results:

COST PER CONVERSION LOWERED BY:

0 %
Cut the amount they spent per conversion in half by emphasizing granular targeting

INCREASED AMOUNT OF SALES BY:

0 %
Each ad campaign was created with clear call-to-actions to guide prospective buyers

OVER 1200 TOTAL CALLS

0
By creating relevant ads, our client saw an influx of calls

Phone Calls Per Month

Plastics and Wood Company
Increase Sales, Decrease Ad Spend

Challenge

Our client had one goal: Increase the number of leads per month while also decreasing the cost per lead. Use PPC campaigns to attract new clients interested in their services.

Strategy

1. Increase the click-through rate of their ads to increase their amount of conversions

2. Decrease the total amount of ad spend by lowering their cost per conversion

Key Tactics

1. We created campaigns centered on specific keywords to improve the number of clicks to generate double the amount of sales

2. Continually improved the conversion rate, and reduced the cost per conversion by getting better-qualified leads from the ads

Results:

AD SPEND DECREASED BY:

0 %
Our client desperately needed to reallocate where they spent their ad money

DOUBLED THEIR CONVERSION RATE

0 %
Our client saw 4 times the amount of clicks on their ads, which generated double the sales
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