PPC Case Studies
Do You Think 250 Calls Per Month Can Help Your Company? We Get You Calls That You Can Take To The Bank.
Challenge
Our client wanted to revamp their E-Commerce site to increase the number of conversions while also decreasing how much they spend on their ads.
Strategy
1. Increased their amount of conversion by creating Google shopping ads for each of their products and brand page
2. Implemented conversion tracking to measure ad spend on their campaigns
Key Tactics
1. Creating Google shopping ads enabled each campaign to target people looking exactly for the product or brand
2. Conversion tracking allowed us to know accurately which ads were converting and which needed to be paused to stop wasted ad spend and lower the cost per conversion
CONVERSIONS UP BY:
0 %
Conversions have been steadily increasing and in the last month, their conversions more than doubled
COST PER CONVERSION DOWN:
0 %
Our campaign lowered the amount they spent on ads to triple their E-Commerce revenue per month
Challenge
Our client had one goal: Increase the number of leads per month while also decreasing the cost per lead. Use PPC campaigns to attract new clients interested in their services.
Strategy
1. Increase their amount of leads by utilizing retargeting ads
2. Decrease their cost per lead by increasing their conversion rate
Key Tactics
1. Sent specific ads to customers who showed interest before. Creating ads specifically to them increased the amount of conversion and decreased the cost per lead
2. Improve keywords that people searched for not only to increase amount of leads but increase the quality of leads
LEADS UP BY:
0 %
Conversions have been steadily increasing and in the last month, their conversions more than doubled
COST PER LEAD DECREASED BY:
0 %
Our campaign lowered the amount they spent on ads to triple their E-Commerce revenue per month
OVER
0
Calls Per Month
Phone Calls Per Month
Challenge
Our client had another PPC company manage their campaigns, but it had become stagnant. They were not keeping up with the campaigns, leading to high ad costs and few results. We needed to revamp their ad campaigns to increase leads while keeping costs low.
Strategy
1. By pausing old inefficient ads and avoiding misleading keywords, we increased qualified leads to attain more relevant users
2. By developing relevant ads with clear call-to-action saw an increase in quality score, which enabled us to lower our spend per ad
Key Tactics
1. By repairing old mismanaged ads, our client saw an immediate decrease in the total amount spent
2. Creating ads relevant to what people are searching for allowed us to see 4 times the amount of conversions
COST PER CONVERSION LOWERED BY:
0 %
Cut the amount they spent per conversion in half by emphasizing granular targeting
INCREASED AMOUNT OF SALES BY:
0 %
Each ad campaign was created with clear call-to-actions to guide prospective buyers
OVER 1200 TOTAL CALLS
0
By creating relevant ads, our client saw an influx of calls
Phone Calls Per Month
Challenge
Our client had one goal: Increase the number of leads per month while also decreasing the cost per lead. Use PPC campaigns to attract new clients interested in their services.
Strategy
1. Increase the click-through rate of their ads to increase their amount of conversions
2. Decrease the total amount of ad spend by lowering their cost per conversion
Key Tactics
1. We created campaigns centered on specific keywords to improve the number of clicks to generate double the amount of sales
2. Continually improved the conversion rate, and reduced the cost per conversion by getting better-qualified leads from the ads
AD SPEND DECREASED BY:
0 %
Our client desperately needed to reallocate where they spent their ad money
DOUBLED THEIR CONVERSION RATE
0 %
Our client saw 4 times the amount of clicks on their ads, which generated double the sales
