PPC Case Studies | The Ad Firm

Commercial Laundry Equipment Company

Increase Conversion, Decrease Ad Spend

Challenge

Our client wanted to revamp their E-Commerce site to increase the number of conversions while also decreasing how much they spend on their ads.

Strategy

Increased their amount of conversion by creating Google shopping ads for each of their products and brand page
Implemented conversion tracking to measure ad spend on their campaigns

Key Tactics

Creating Google shopping ads enabled each campaign to target people looking exactly for the product or brand
Conversion tracking allowed us to know accurately which ads were converting and which needed to be paused to stop wasted ad spend and lower the cost per conversion

240 %

Conversions have been steadily increasing and in the last month, their conversions more than doubled

110 %

Our campaign lowered the amount they spent on ads to triple their E-Commerce revenue per month

Mold Removal & Remediation Company

More Leads, Less Cost/Lead

Challenge

Our client had one goal: Increase the number of leads per month while also decreasing the cost per lead. Use PPC campaigns to attract new clients interested in their services.

Strategy

Increase their amount of leads by utilizing retargeting ads
Decrease their cost per lead by increasing their conversion rate

Key Tactics

Sent specific ads to customers who showed interest before. Creating ads specifically to them increased the amount of conversion and decreased the cost per lead
Improve keywords that people searched for not only to increase amount of leads but increase the quality of leads

100 %

Conversions have been steadily increasing and in the last month, their conversions more than doubled

75 %

Our campaign lowered the amount they spent on ads to triple their E-Commerce revenue per month

280

Calls Per Month

Wedding Events Company

Lower Costs, Increase Leads And Conversions

Challenge

Our client had another PPC company manage their campaigns, but it had become stagnant. They were not keeping up with the campaigns, leading to high ad costs and few results. We needed to revamp their ad campaigns to increase leads while keeping costs low.

By pausing old inefficient ads and avoiding misleading keywords, we increased qualified leads to attain more relevant users
By developing relevant ads with clear call-to-action saw an increase in quality score, which enabled us to lower our spend per ad

Key Tactics

By repairing old mismanaged ads, our client saw an immediate decrease in the total amount spent
Creating ads relevant to what people are searching for allowed us to see 4 times the amount of conversions

50%

Cut the amount they spent per conversion in half by emphasizing granular targeting

400%

Each ad campaign was created with clear call-to-actions to guide prospective buyers

1,200

By creating relevant ads, our client saw an influx of calls

Plastics and Wood Company

Increase Sales, Decrease Ad Spend

Challenge

Our client had one goal: Increase the number of leads per month while also decreasing the cost per lead. Use PPC campaigns to attract new clients interested in their services.

Strategy

Increase the click-through rate of their ads to increase their amount of conversions
Decrease the total amount of ad spend by lowering their cost per conversion

Key Tactics

We created campaigns centered on specific keywords to improve the number of clicks to generate double the amount of sales
Continually improved the conversion rate, and reduced the cost per conversion by getting better-qualified leads from the ads

408%

Our client desperately needed to reallocate where they spent their ad money

100%

Our client saw 4 times the amount of clicks on their ads, which generated double the sales

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