Our PPC Management Company Can Increase The Amount Of Quality Leads
and Conversion While Decreasing
Your Ad Spend, Cost Per Lead and Cost Per Conversion.
Google PPC Quality Scores:
Pay per click advertising is more than creating an ad and getting a prospective customer to your website, there are many more factors that affect your PPC campaign. Quality score is one of the most important factors because this is the criteria that Google uses to determine which ads are shown to which visitors. Google’s main priority is to make sure they show ads that are relevant to a user’s search that will answer and solve any questions or issues they want solved. This is why smart Orange County PPC companies advise their clients to create specific landing pages that correlate with the ad they’ve created so that users get what they searched for.
Other important factors that Google considers is your past Google Ads performance and click-through rates, which is how many people clicked on your ad and stayed. This is one of the reasons why it’s very difficult for companies just starting out or have suffered from badly mismanaged PPC campaigns in the past.
A high quality score will enable you to spend less on Google Ads to rank high on Google. Once you find a formula that works for your business, stick with it. An efficient PPC management company will know how to improve your quality score to save you money.
Creating PPC Ads and Landing Pages:
As we’ve stated earlier, creating effective pay per click ads and landing pages requires a lot of patience and many tests to see what works. Creating compelling content for your ad can be crucial if you’re to get people interested enough to click on your ad.
Creating a landing page for your PPC ad is just as important. Every compelling ad needs a compelling landing page that is exactly what users wanted. Misleading or giving prospective customers a very poor landing page will lead to low conversion results and will cost you more in the short and long term. Not only are you wasting money, you’re hurting your quality score.
Don’t forget to add a clear call-to-action for prospective customers to know what exactly it is you want them to do. It may sound simple but a clear call-to-action significantly improves conversion rates. The best Orange County PPC companies know to add a call-to-action that compels people to click. Check the example below
How We’re Different Than Other Orange County PPC Companies
Choosing the correct PPC agency is a very big decision for any company to make you should know as much as you can of who you plan to hire. A couple of factors to look for are:
- Transparency - Do they tell you what they’re doing to help give you the best ROI of your Google Ads?
- Reports - Are they providing reports of actual results you’ve attained? The best PPC management companies have nothing to hide.
- Experience - Do they have a proven track record of results?
- Payment - How are they charging you for the PPC services?
- Optimization - How often do they optimize your account?
There are many way to verify if you’re considering a PPC agency that knows what it’s doing, and here at The Ad Firm, we cover all the bases. We’ve attained many of our clients real results that are continually rising from the day they asked us for our PPC services. Learn more from our
PPC Case Studies page. We don’t give a one-size-fits-all PPC management package to every client because we know every business is different, just like every industry is different. Our Orange County PPC experts are have been with The Ad Firm for many years and if you’d like to talk to one about PPC and how we can manage growth for your campaigns, click the button below.
What Are You Waiting For? We Can Improve Your Adwords In The Next 30 Days
Give us a call today 949-430-6697 or fill out the form
“We have been with the AD firm for 3 years and it is fair to say that our business has tripled. We receive up to five new calls a day, and while it's up to us to convert these calls to paying clients, it sure helps to have prospects solicit us, than the other way around. Kevin and Meghan have been helping us every step of the way. We recommend them highly, while we are very pleased with our own results.”
Rating: 5 out of 5
“We have a constant flow of new leads thanks to Ad Firm. They gave us all the tools to convert leads into customers.”
Rating: 5 out of 5
“The Ad Firm's work has brought in more leads and moved the company from second page of Google rankings to the top three results. The team is quick to respond to questions, eager to implement new trends, and proactive in managing their process.”
Rating: 5 out of 5