Online Reputation Management Services

Online reputation management is a process by which an individual or business takes control of its online image and personal brand. This typically revolves around two key actions: building positive reputation indicators and eliminating negative reputation indicators. The goal is to make it so that when anyone searches for you or your business, they see only the information that you want them to see. This allows you to present yourself and/or your business in a way that is consistent with your brand so that people will have a more favorable opinion of you.

When you consider how easy it is for your reputation to be tarnished online by others or by careless posts and content you’ve released in the past, it becomes clear that ORM should be a major part of your branding strategy. In fact, many public relations firms and publicists make good use of online reputation management to build and maintain positive online reputations for their clients.

While ORM is all about controlling your public image online, what you have to remember is that all the positivity in the world can be instantly erased by a single instance of negativity if it gets out of control. Businesses have lost money and customers over negative reputation indicators online. In some cases, these businesses were never able to recover and had to file for bankruptcy.

This massive damage potential of a negative online reputation is what makes reputation management services so important these days. Being able to handle negative situations quickly and efficiently can keep your life and/or your business from crumbling down around you

Yes, but also no. While many of the simpler tasks involved in online reputation management can be done by anyone, such as posting positive content, keeping your info up-to-date, and removing unflattering photos, it can be extremely tedious.

On top of the time-consuming nature of doing ORM yourself, you may not be equipped to handle certain situations. For example, if you find negative posts made by an ex-lover, or if you’re business has been bombed with a hoard of negative reviews, you may have difficulty getting this negative content removed or suppressed on your own.

The good news is that ORM services are very affordable these days and can take care of these kinds of situations quickly and efficiently before they can do major damage to your reputation. This is especially true if you run a business and stand to lose a lot of revenue if negative reputation indicators damage your brand.