Some entrepreneurs believe that your traffic rate equates your conversion rate, but it is not always true. Your traffic rate is mostly based on how good your content is. Conversion rate on the other hand, is how you communicate with your readers into buying your product. And for this article, we’re going to give you tips on how you can increase your conversion rate.
Make a Call To Action
Some business creates CTA but not noticeable enough, and other business doesn’t have one at all. Your content will be of no use if your readers doesn’t know what to do next. The first thing you need to know with CTA is that it should be visible. Place it somewhere your returning readers will be able to see it immediately. Write a compelling message on why they should consider your business, make your message clear and easy to follow.
First, it makes your website look ugly. And second, it scare away readers. Who would want to click on a website that looks like it is full of viruses? Make it a minimalist’s one; easy to navigate and to follow and something that is also cool to the eyes. Your CTA will also be easier to find in a minimalist website.
Do NOT overdo your keywords. Use keywords that are actually connected to your business. Don’t use a keyword because it is currently high in traffic conversion. Remember, we are talking about keywords and not Instagram hashtag. Which means that not all popular applies to your business.
So for recap; make a CTA, eliminate clutter, and manage keywords.
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The Ad Firm is a digital marketing company with a focus on helping our customers achieve great results across several key areas.