Digital Marketing Services

SEO is the strategy of making a site powerful for search engines. That way, when a prospect searches a keyword in Google, your website will appear on page one of the search results. If a prospect clicks on your website because most searchers never go past the first page, then that traffic will be considered “organic.” This is successful in the long term because while your website grows in authority and gain popularity, the organic traffic is not an additional cost.

While there is no such thing as “immediate” results, PPC is recommended for clients that want faster results. SEO efforts can take between 60-90 days to see results, while PPC can take as little as a week. The key difference here is that while paid ads can (and must) be optimized to have the biggest ROI, the traffic that they generate is still paid. Which is an additional cost.

Most digital marketing agencies will encourage businesses to use both strategies. However, what they fail to realize is that SEO and PPC aren’t just different strategies with the same goal, they are different that help each other the same goal. This means that the more optimized a site is, the better optimization score for the Google Ads account will be. Also, when used correctly, PPC efforts will be able to give insight as to exactly what keywords are generating the most leads, and can be built out organically for long term success.

Pay per click advertising allows you to take charge of your ad expenditure because PPC has proven very cost-effective. Your adverts will be aired to the right people at the right time. You only cater to what the company can afford. So while it can boost the SEO efforts in the beginning, it can also be an extremely cost effective way to generate more revenue once dialed in. The Ad Firm will place the ads strategically on different online platforms to increase visibility. You only pay after someone clicks on the ad. It’s a great tool because it helps you avoid paying for unsuccessful adverts. It’s keyword-based advertising; words are assigned a value based on their competitiveness, difficulty, and search volume. No one can pay more to increase PPC dominance. Always ensure your pay-per-click ads are good quality and they cost less. That’s how the PPC system works, it can be overwhelming for beginners, and that’s why we offer PPC management services.