Job Description
We are looking for a seasoned Google Ads expert to independently manage, create, optimize client campaigns for both B2B and B2C clients
The focus of our retainers will require you to be familiar with the full suite of ads campaigns that Google Ads offers. Your goal will be to ensure our campaigns are generating the highest possible return on investment for clients while supporting an agency’s overall goals to make client successful
Who we are: full service digital marketing agency in Carlsbad, CA. We are passionate about working with purpose-driven companies
Why you want to work here: We are passionate about using business as a force for good and we come to work every day with the intent to create positive change in our industry and in the lives of those around us. We’re committed to investing in our team and supporting their personal and professional development.
Your job duties:
- Launching and optimizing PPC campaigns
- Make sure tracking is set up for transparent reporting for team and clients
- Creating compelling ad copy and directing the creation of display ads
- Managing campaign expenses, staying on budget, and estimating monthly costs
- Analyzing performance and implementing appropriate action plans to achieve target metrics
- Calculating and proving ROI for your clients
- Implementing and verifying goal tracking
- Producing reports that assess performance, pinpoint issues and identify new opportunities
- Keeping abreast of PPC and SEM trends
- Providing feedback and insight to fellow team members
Required Skills:
- Must have at least 3+ years of recent experience managing Google Ads campaigns (preferably in an agency environment)
- Building and running both lead gen and shopping campaigns
- Proficiency in keyword analysis, conversion analysis, and landing page analysis
- Experience in data analysis and reporting
- Working knowledge of analytics tools (Google Analytics)
- Sound communication and facilitation skills to manage projects and positively influence collaborators
- Strong sense of ownership, drive and urgency
- Google Ads Certification
Bonus Skills:
- Experience utilizing Google Tag Manager
- Familiarity with multiple marketing platforms such as Facebook, Instagram and Bing
- Google Analytics Certification
- Working knowledge of WordPress and Shopify
- Basic understanding of HTML & CSS