As we’ve stated earlier, creating effective pay per click ads and landing pages requires a lot of patience and many tests to see what works. Creating compelling content for your ad can be crucial if you’re to get people interested enough to click on your ad.
Creating a landing page for your PPC ad is just as important. Every compelling ad needs a compelling landing page that is exactly what users wanted. Misleading or giving prospective customers a very poor landing page will lead to low conversion results and will cost you more in the short and long term. Not only are you wasting money, but you’re also hurting your quality score.
Don’t forget to add a clear call-to-action for prospective customers to know what exactly it is you want them to do. It may sound simple, but a clear call-to-action significantly improves conversion rates.
The best Orange County PPC companies know to add a call-to-action that compels people to click. Check the example below.
Choosing the correct PPC agency is a very big decision for any company to make you should know as much as you can of who you plan to hire.
A couple of factors to look for are:
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