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National Executive Search Firm Increases Conversions By 8,500% Through SEO
Services
- National SEO
Buyer
- B2B
Industry
- Business Services
National Executive Search Firm
“We brought The Ad Firm on board to help us grow one of our companies in the Sign Industry. I only care about results and The Ad firm clearly delivered per the metrics I posted. We are #1 in a plethora of key words to the point where Google Ads is more of a luxury than a necessity. If you want a team that will give your business a defined plan of action with data to back it, then The Ad Firm is my recommendation.”
The Challenge:
Our client intended to increase organic rankings and conversions through professional SEO services. However, their previous digital marketing firm provided subpar results, was not transparent, and did not offer monthly reporting.
We identified various SEO lapses, including malicious backlinks that not only harm SERP rankings but could potentially lead to penalties. During our site audit, we found several SEO lapses, including using inline frames, missed linking opportunities, 4xx and 5xx server status codes, and more.
We identified various SEO lapses, including malicious backlinks that not only harm SERP rankings but could potentially lead to penalties. During our site audit, we found several SEO lapses, including using inline frames, missed linking opportunities, 4xx and 5xx server status codes, and more.
The Solution:
While our SEO specialists conducted thorough keyword research, our web development team performed a comprehensive website cleanup. They corrected various technical issues, including broken internal and external links, 4xx errors, indexability issues, and more.
We improved overall site performance with faster page load speed, minified JavaScript and CSS files, and more. We implemented highly researched keywords on their web content, tags, internal links, and more to improve their on-page SEO.
We improved overall site performance with faster page load speed, minified JavaScript and CSS files, and more. We implemented highly researched keywords on their web content, tags, internal links, and more to improve their on-page SEO.
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The Results:
Thanks to our complete website overhaul and revamped pages with keyword-rich content, our client improved their Google organic rankings and consequently spiked their conversions by an impressive 8,500%:
Now, our client ranks nationally for numerous high-traffic keywords, awarding them a regular flow of relevant online traffic:
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