Hunter Colby
My role involves conducting keyword research, optimizing on-page elements, and building backlink strategies to strengthen the brand’s online presence, monitor website performance and stay up-to-date with the latest trends and Google algorithm updates
What I like most about my role
What excites me most is seeing results like increased website traffic or higher keyword rankings brings me satisfaction. I thrive on the continuous growth that comes with the ever-changing nature of SEO. Having a direct impact on our clients’ success by helping them reach their marketing objectives is rewarding.
Past Work Experience
Web Developer ( Mostly Front-end) at an SEO Community Company ( Where I was involved in the community and picked up SEO knowledge ), SEO Specialist for a Franchise Company working with over 300 Locations
Hobbies outside work
Chess, Sports, Gym, Reading, Motorcycle Riding,
Articles Written by Hunter Colby
What Happens to Your Local SEO When Perplexity or ChatGPT Gets the Query First
Your Google Business Profile is optimized. Your local citations are clean. You’ve built reviews for two years. Then Perplexity or ChatGPT intercepts the query and recommends a competitor you’ve never heard of. That’s not a
Why Review Velocity Might Matter More Than Review Count for Local Rankings
Review velocity matters because recent review activity can show that a business is still active, relevant, and earning customer feedback, while a high review count alone does not show how recently that engagement occurred. A
What Retrieval-Augmented Generation (RAG) Means for Your Content Strategy
Retrieval-Augmented Generation (RAG) means your content strategy should prioritize content that is accurate, credible, and easy to retrieve and reference. As AI search continues to evolve, AI SEO is becoming just as important as traditional
The AI-Mediated Customer Journey: What the Path From Discovery to Purchase Looks Like in 2027
The customer journey most marketing strategies were built around no longer exists in the same form. Consumers still make purchasing decisions, but the process between recognizing a need and completing a transaction is increasingly handled
What Happens to Email Marketing When AI Reads Your Inbox for You
The email doesn’t land in a human inbox anymore. It lands in an AI filter first. Gmail’s Gemini, Apple Intelligence, and similar inbox tools now read, summarize, and prioritize incoming messages before the recipient ever
How to Get Cited in AI Overviews for “Near Me” Searches
To improve your chances of being cited in AI Overviews for “near me” searches, make your business information clear and consistent across your website, Google Business Profile, customer reviews, and other trusted sources. Clearly connect
Why Your Click-Through Rate Is Dropping (Even Though Rankings Are Fine)
Your click-through rate can drop even when your rankings remain strong because search results now give users more information before they visit a website. AI Overviews, featured snippets, local packs, videos, and other search features
AI Is Reading Your Website Differently Than Google: What That Means for Your Content
AI is reading your website differently than Google, and that changes how your content is evaluated. Traditional search engines rank webpages. Generative AI looks for clear, trustworthy information it can understand and use to answer
How to Get Your Brand Mentioned in ChatGPT Responses
More people now ask ChatGPT for recommendations before they ever open a search tab. When someone types “best tool for X” into a chatbot, the brands it names win the click, the trust, and often
The 5 Signals AI Search Engines Use to Decide Who Gets Cited
Five signals determine who gets cited in AI-generated answers: topical authority, entity clarity, content specificity, structured extractability, and query alignment. Each one reflects a distinct layer of how AI retrieval systems evaluate content. Missing any
Google Business Profile Optimization Checklist for 2026
Google Business Profile remains one of the most important tools for improving local SEO, often serving as the first impression potential customers have of your business. Whether someone is searching on Google Search or Google
Combining CRM Data and GEO Metrics for Smarter AI SEO Forecasting
AI Overviews and zero-click answers have changed how your customers move through search. Rankings still matter, but they no longer show whether your brand appears, earns citations, or influences a decision inside an AI-generated answer.