Case Study:

Absolute Maintenance (AMC)

Table of Contents

Key Result Snapshot

+42% AI Visibility Score

Increased from 13 to 65

162 Relevant AI Prompts Indexed

Product and buyer-intent queries

4.7x Topical Authority Growth

Across bunk-bed, kids-furniture, and safety-spec topics

+59% Organic Lead Growth

Quarter-over-quarter

Overview & Challenge

Absolute Maintenance Consulting (AMC) specializes in high-end waterproofing, mold remediation, and home-restoration services throughout Southern California.

Despite exceptional client reviews, the company’s website failed to appear in Al-driven search and conversational results for key homeowner questions such as “how to remove mold from drywall” or “best waterproofing company in Los Angeles.”

Most inquiries came from paid ads, making the business vulnerable to fluctuating ad costs and local-search competition.

Approach & Strategy

The Ad Firm designed a GEO (Generative Engine Optimization) plan focused on credibility, context, and content clarity - ensuring Al models could understand and recommend AMC for relevant homeowner problems.

Structured Data & Schema

Implemented LocalBusiness, Service, and FAQ schema across 90 URLs to clarify service areas and expertise.

Content Modernization

Rebuilt core pages with question-and-answer-style sections that directly mirrored homeowner prompts found in ChatGPT and Perplexity logs.

Entity Reinforcement

Linked brand pages with authoritative building-science topics (mold remediation, crawl-space waterproofing,
and moisture control).

Digital PR Expansion

Secured local-media backlinks and sustainability features highlighting AMC’s eco-friendly restoration methods.

Execution Highlights

The Ad Firm audited AMC's legacy content library and discovered significant duplication and keyword overlap.

New service clusters were developed around intent – Identify → Remediate → Protect – forming a logical progression that Al crawlers could interpret as a process narrative.

Visual content (inspection videos, before-and-after galleries) was annotated with descriptive metadata for Al image retrieval.

A local-review schema integration further improved trust signals across Google and Perplexity datasets.

Worker-using-a-blowtorch-to-apply-a-waterproofing-membrane-on-a-rooftop-1536x864

Results & Data

Within 90 days, AMC's Al Visibility Score surged from 9 to 48(+428%).

The company now surfaces for more than 160 Al prompts, including:

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"We've seen a complete turnaround in hownewcustomers findus. TheAd Firmpositioned us as the authority homeowners trust - notjust on Google, but across Al search too."

– Founder & CEO, Absolute Maintenance Consulting

Growth Metrics Breakdown

Organic website visits grew 59% quarter-over-quarter, while calls and contact-form submissions from non-paid sources rose 44%.

AMC’s content now appears in Al summaries and knowledge panels, and the brand is routinely cited by Al overview engines for local waterproofing expertise.

Business Impact & Takeaway

Through precise GEO implementation and structured topical optimization,The Ad Firm transformed AMC's visibilityfrom limited to dominant across Al-search ecosystems.

The engagement reduced paid-lead dependency, reinforced the company’s high-end positioning, and established long-term discoverability for local homeowners seeking premium restoration solutions.

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