Hunter Colby
My role involves conducting keyword research, optimizing on-page elements, and building backlink strategies to strengthen the brand’s online presence, monitor website performance and stay up-to-date with the latest trends and Google algorithm updates
What I like most about my role
What excites me most is seeing results like increased website traffic or higher keyword rankings brings me satisfaction. I thrive on the continuous growth that comes with the ever-changing nature of SEO. Having a direct impact on our clients’ success by helping them reach their marketing objectives is rewarding.
Past Work Experience
Web Developer ( Mostly Front-end) at an SEO Community Company ( Where I was involved in the community and picked up SEO knowledge ), SEO Specialist for a Franchise Company working with over 300 Locations
Hobbies outside work
Chess, Sports, Gym, Reading, Motorcycle Riding,
Articles Written by Hunter Colby
Using Heatmaps to Improve Your Local Page Experience: See What Your Visitors See
Local business websites often miss the mark when it comes to user experience. Visitors land on a page, scroll a little, maybe click once, then leave. You’re left guessing what went wrong. Standard analytics can’t
Using AI to Predict Local SEO Trends in Competitive Markets
Staying visible in local search is becoming more challenging every year. Algorithms shift, competitors launch new campaigns, and customer preferences change faster than most businesses can track. For companies in crowded markets, even a slight
How AI-Powered Keyword Targeting Is Revolutionizing PPC Campaigns
AI-powered keyword targeting is fundamentally transforming PPC campaigns by redefining how PPC agencies identify, select, and optimize keywords for peak performance. Historically, effective keyword research relied on manual analysis and estimations, often missing valuable opportunities.
Using AI to Identify and Build Topical Authority for Your Website
If you want your website to rank higher and attract the right audience, you need more than just a handful of articles on your topic; you need to be seen as an authority. This is
Ranking in Google’s AI Overviews: Structured Data and Content Layout Tips
Imagine you’ve worked hard to rank number one on Google, only to find users scrolling right past your listing because an AI-generated summary now sits prominently above everything else. This is the new reality of
The Google Business Profile Handbook
If you’re trying to bring more customers through your doors or help a local business grow, Google Business Profile is one of the best places to start. It’s what shows up when people search for
Link-Worthy Local Content: 7 Ideas to Attract Backlinks in Your Community
Getting backlinks from credible websites is still one of the hardest parts of SEO. Many businesses find it challenging to earn links without asking for them or paying for placements. That’s especially true at the
AI-Powered Chat Funnels: Automating Lead Qualification in Real Time
Most websites today feature a chat box, but not all of them are helpful. A chat funnel is a guided conversation that moves a visitor toward taking the next step, like booking a call, requesting
Managing Multiple Google Business Profiles (and Staying Sane)
If you’re managing multiple business locations, keeping each Google Business Profile up to date can become chaotic fast. Logging in and out of profiles, editing listings, responding to reviews, and tracking performance, all of it
The Art of Responding to Google Reviews: Thank Happy Customers & Win Back Unhappy Ones
You’ve probably seen it happen. A customer leaves a great review, and the business replies with a bland “Thanks.” Or worse, a frustrated customer posts a negative comment and never gets a response. Between such
No More Cannibalization: How to Keep City Pages Unique and SEO-Friendly
Your website’s local presence is losing the battle before it even begins. Every day, businesses unknowingly sabotage their rankings by creating city pages that compete against each other instead of dominating their markets. The harsh
How Reviews Influence Local Rankings and Conversions (The Power of Social Proof)
Standing out in local search is harder than ever. Most businesses offer solid services, but not all earn visibility or trust online. Potential customers look at your reviews before they even click your website. If