Hunter Colby
My role involves conducting keyword research, optimizing on-page elements, and building backlink strategies to strengthen the brand’s online presence, monitor website performance and stay up-to-date with the latest trends and Google algorithm updates
What I like most about my role
What excites me most is seeing results like increased website traffic or higher keyword rankings brings me satisfaction. I thrive on the continuous growth that comes with the ever-changing nature of SEO. Having a direct impact on our clients’ success by helping them reach their marketing objectives is rewarding.
Past Work Experience
Web Developer ( Mostly Front-end) at an SEO Community Company ( Where I was involved in the community and picked up SEO knowledge ), SEO Specialist for a Franchise Company working with over 300 Locations
Hobbies outside work
Chess, Sports, Gym, Reading, Motorcycle Riding,
Articles Written by Hunter Colby
Top HVAC SEO Agencies in 2026
Finding the right SEO agency to handle your HVAC company’s search engine optimization can make a real difference in your growth. The challenge? Not all digital marketing agencies understand the heating and cooling industry’s unique
Will Generative Engine SEO Replace Google SEO? Predictions for 2026
The panic is real. Marketers are watching AI-powered search engines generate direct answers and wondering if their SEO strategies are about to become obsolete. ChatGPT, Google’s Search Generative Experience, and Perplexity are changing how people
The Top Local SEO Agencies to Watch in 2026
When people search online for products or services nearby, they often rely on Google’s local results, like map listings and business profiles, to decide where to go or who to call. A local SEO agency
How to Optimize Your Content for Generative Search Engines in 2025
The rules have changed. What worked in search last year won’t cut it today, and what barely works today will be obsolete tomorrow. Generative SEO is rewriting how content gets discovered, cited, and ranked. Google’s
Local Citation Management (Local SEO Guide)
Local citation management means making sure your business information is correct and consistent everywhere it appears online — especially your business name, address, phone number, website, and hours. When this information matches across important platforms,
Top Industries That Will Gain the Most from Generative Engine SEO
Many businesses struggle to keep up with the fast-paced demands of SEO. Algorithm changes, fierce competition, and the need for constant content can be overwhelming. Generative engine optimization (GEO) services offer a solution by automating
How to Build Local Citations: Step-by-Step Playbook (30-Day Plan)
Local citations are not about submitting your business to as many directories as possible — that mindset is outdated and usually creates more cleanup work than ranking benefit. The purpose of citation work is to
5 Local SEO Fixes Every Plumbing Contractor Needs to Book More Jobs
Your phone should be ringing more than it is. While you’re out fixing leaks and unclogging drains, your competitors are capturing customers searching for plumbers in your service area right now. Local SEO services have
Do Local Citations Help SEO? Data, Rankings, and ROI
Local citations still matter in 2025—but they matter differently than most legacy guides suggest. Think of them as the “data hygiene” layer that makes every other local SEO effort work properly. Solid citations won’t carry
5 Things to Look for When Hiring a Generative Engine SEO Agency
As AI continues to reshape how people search, businesses need to go beyond traditional SEO to stay visible. Generative Engine Optimization (GEO) is the next step, a strategy designed to help your content appear in
How to Optimize Internal Anchor Text for Topical Relevance and Better Rankings
When you see clickable words in an article or webpage, that’s anchor text, the text inside a hyperlink. It tells you where the link will take you and gives context before you even click. For
Generative Engine Optimization vs. SEO: Similarities & Differences
As search evolves with artificial intelligence, businesses must learn to adapt to new visibility models. One emerging concept is generative engine optimization, a forward-thinking approach designed to help content appear in AI-generated answers rather than