Hunter Colby
My role involves conducting keyword research, optimizing on-page elements, and building backlink strategies to strengthen the brand’s online presence, monitor website performance and stay up-to-date with the latest trends and Google algorithm updates
What I like most about my role
What excites me most is seeing results like increased website traffic or higher keyword rankings brings me satisfaction. I thrive on the continuous growth that comes with the ever-changing nature of SEO. Having a direct impact on our clients’ success by helping them reach their marketing objectives is rewarding.
Past Work Experience
Web Developer ( Mostly Front-end) at an SEO Community Company ( Where I was involved in the community and picked up SEO knowledge ), SEO Specialist for a Franchise Company working with over 300 Locations
Hobbies outside work
Chess, Sports, Gym, Reading, Motorcycle Riding,Â
Articles Written by Hunter Colby
How GEO Shapes Local SEO Visibility in AI Search Results
The way people find local businesses is changing. AI-powered search engines like ChatGPT, Perplexity, and Google’s AI Overviews now answer questions directly instead of just showing a list of links. When someone asks, “Who’s the
Google Business Profile Categories for Local Rankings
Your Google Business Profile category isn’t just a label. It’s one of the most powerful ranking signals that determines whether you appear in local search results when potential customers need your services. The categories you
Local SEO Citations Cleanup to Fix NAP Issues at Scale
Managing citations for one location is simple. You update a few directories, and you’re done. But when you’re running 10, 50, or 500 locations, every inconsistency multiplies across platforms, confusing search engines and hurting your
The New SEO KPIs: Why Engagement Beats Clicks
Your traffic reports look impressive. Sessions are up. Clicks keep climbing. But when your finance team asks how SEO contributed to last quarter’s revenue, the room goes quiet. This disconnect exposes a fundamental problem. Clicks
Top 10 Addiction Treatment Rehab SEO Companies
The right SEO partner helps your treatment center reach families actively searching for help and keeps your census strong. Addiction treatment and rehab facilities benefit most from SEO companies that understand the unique demands of
How to Get Cited in Claude, Gemini, and Other AI Assistants
Your content ranks well on Google, but something has shifted. Fewer clicks are coming through because users are getting answers directly from AI assistants. If your brand isn’t cited in those responses, you’re invisible to
Digital PR as the New SEO Powerhouse
Search engine optimization has evolved beyond keywords and meta tags. The strategies that dominated SEO a decade ago now yield diminishing returns as algorithms become increasingly sophisticated. Digital PR has become the new powerhouse driving
Omnichannel PPC Strategies for Post-AI Search ROI
Omnichannel PPC improves post-AI search ROI by aligning paid media across platforms where buyers research, compare, and convert. Single-channel campaigns no longer keep pace with Google’s Search Generative Experience and AI Overviews. These changes reduce
Top Dental SEO Agencies That Drive Patient Growth
Dental practices compete for local patients in an increasingly crowded digital space. The right SEO agency understands how potential patients search for services like Invisalign, dental implants, and emergency care in your area. This guide
Balancing GEO and SEO: Competing in AI Search Without Losing Organic Rankings
AI-powered search changes how users discover information, yet it does not require businesses to abandon the organic rankings they have already earned. Platforms like Google AI Overviews, ChatGPT, and Perplexity are changing how search results
What 2026 Data Reveals About AI Overviews and Answer Engine Optimization
The data is clear: AI-driven search now dictates how brands gain visibility. Google AI Overviews reach an estimated 2 billion users each month based on overall Google search usage, and early adopters of answer engine
What Affects Map Pack Rankings More: Proximity or Authority?
Authority carries more weight than proximity in map pack rankings. Many businesses assume distance alone determines who appears at the top of local results. That assumption leads to confusion when a competitor farther away outranks