Hunter Colby
My role involves conducting keyword research, optimizing on-page elements, and building backlink strategies to strengthen the brand’s online presence, monitor website performance and stay up-to-date with the latest trends and Google algorithm updates
What I like most about my role
What excites me most is seeing results like increased website traffic or higher keyword rankings brings me satisfaction. I thrive on the continuous growth that comes with the ever-changing nature of SEO. Having a direct impact on our clients’ success by helping them reach their marketing objectives is rewarding.
Past Work Experience
Web Developer ( Mostly Front-end) at an SEO Community Company ( Where I was involved in the community and picked up SEO knowledge ), SEO Specialist for a Franchise Company working with over 300 Locations
Hobbies outside work
Chess, Sports, Gym, Reading, Motorcycle Riding,Â
Articles Written by Hunter Colby
The Role of Location Pages in Local SEO
Location pages are dedicated web pages built around specific geographic targets, and they’re one of the most direct ways to tell search engines exactly where your business operates and what services you offer there. For
How Ecommerce Brands Can Scale With PPC
Most ecommerce brands run out of strategy long before they run out of budget. Spend goes up, but Return on Ad Spend (ROAS) stalls or slides, and the instinct is to pour more money into
Zero-Click Is the New Normal — Here’s How to Win
Zero-click search is now the dominant search behavior, and most businesses aren’t prepared for what that means. The majority of Google searches today end without a single click to any website. AI Overviews, featured snippets,
Your Google Business Profile Is Now Your Homepage
Most local customers never make it to your website. They search for what they need, find your Google Business Profile (GBP) in the local pack or AI Overviews, get your hours, read your reviews, and
Content Depth Signals That Strengthen Local SEO Authority
Local SEO has grown significantly more competitive, and surface-level content no longer gains traction. Search engines now assess how thoroughly a page covers a topic, how well it connects to related information, and how effectively
How Retrieval-Based AI Systems Interpret Local SEO Signals
AI-powered search has moved well past the experimental stage. Google AI Overviews, Perplexity, ChatGPT with web access, and Microsoft Copilot all use Retrieval-Augmented Generation (RAG) architectures to ground their responses in external data before generating
Google Just Made GEO Official: What Its New AI Search Guidelines Mean for Your Business
AI search tools don’t rank pages the way traditional Google results do. They synthesize answers from sources they’ve already determined are credible, then cite those sources directly inside the response. The brands appearing in AI
Connecting AI Visibility to Revenue Using Multi-Touch Attribution Models
AI search has rewritten the discovery layer. Customers ask ChatGPT for vendor recommendations, scan Perplexity for product comparisons, and read Google AI Overviews before they ever click a blue link. When your brand gets mentioned
Entity Optimization Without Schema Markup: Building Brand Recognition AI Engines Actually Trust
Schema markup is useful. It is not the point. The brands AI engines consistently reference, recommend, and cite have something more foundational than clean JSON-LD in their page source. They have entity authority built from
What to Do When AI Overviews Cut Your Organic Click-Through Rate
Your rankings are still holding, but your clicks are dropping. That is often the AI Overview effect, especially when your site relies on informational search traffic. To recover, you need more than stronger rankings. You
Digital PR Fundamentals in the AI Search Era: Why Earned Coverage Now Doubles as AI Visibility
AI search tools don’t rank pages the way traditional Google results do. They synthesize answers from sources they’ve already determined are credible, then cite those sources directly inside the response. The brands appearing in AI
Google Search Console Now Shows AI Overview Pages: A Practical Read on What the Data Can (and Can’t) Tell You
Google Search Console now features dedicated Search Generative AI performance reports, giving site owners a clean, isolated view of organic impressions in AI Overviews, AI Mode, and generative AI features in Discover. On June 3,