Hunter Colby
My role involves conducting keyword research, optimizing on-page elements, and building backlink strategies to strengthen the brand’s online presence, monitor website performance and stay up-to-date with the latest trends and Google algorithm updates
What I like most about my role
What excites me most is seeing results like increased website traffic or higher keyword rankings brings me satisfaction. I thrive on the continuous growth that comes with the ever-changing nature of SEO. Having a direct impact on our clients’ success by helping them reach their marketing objectives is rewarding.
Past Work Experience
Web Developer ( Mostly Front-end) at an SEO Community Company ( Where I was involved in the community and picked up SEO knowledge ), SEO Specialist for a Franchise Company working with over 300 Locations
Hobbies outside work
Chess, Sports, Gym, Reading, Motorcycle Riding,Â
Articles Written by Hunter Colby
Connecting Local SEO Visibility to Revenue Modeling
Most local SEO reports display rankings, impressions, and map views. Few answer the question that matters at the executive level: what did this produce in revenue? If a business cannot trace a Google Business Profile
Benchmarking Local SEO Performance Against City Competitors
You already know who’s beating you in the local pack. The frustrating part is not knowing why. They have fewer reviews, a smaller storefront, and a website that hasn’t been touched since 2021, yet they
Authority Signals That Improve GEO Rankings in AI Search
AI search works differently from traditional search. Instead of matching keywords and listing pages, it builds direct answers. For your business, this means visibility depends on authority signals, not just rankings. Those signals fall into
How GEO Signals Influence Local Results in AI Search
GEO signals shape how AI search platforms decide which businesses to feature in local results. When you search through tools like Google AI Overviews, ChatGPT, or Perplexity, the system evaluates credibility, relevance, and consistency across
Trust Factors That Influence GEO Performance in AI Search
In today’s digital landscape, AI-powered search engines do more than match keywords, as they evaluate context, location, and credibility. For businesses targeting local audiences, GEO performance, or the ability to rank effectively in location-based searches,
Using Review Language to Build GEO Trust for AI Search
A five-star rating tells Google and AI platforms that customers are happy. It says nothing about what you do, where you operate, or which specific problems you solve. That context lives in the language your
Local SEO Reputation Signals That Improve Conversions
Showing up in the local 3-pack means a searcher already found you. What happens next is the harder problem. Most businesses that struggle to convert local traffic do not have a visibility issue; they have
How Review Velocity Impacts Local SEO in GEO and AI Search
Most businesses measure review success by a single number: total count. A profile with 300 reviews feels safer than one with 80. That logic made sense five years ago. It doesn’t hold up in 2026.
Reputation Signals That Improve Local SEO in GEO for AI Search
Reviews get most of the attention in local SEO conversations. Rightfully so. But when AI platforms like ChatGPT, Perplexity, and Google AI Overviews decide which businesses to recommend, they don’t stop at your review profile.
Improving GEO for Local Service Visibility Through AI Search
AI search engines don’t rank local businesses the same way Google’s traditional algorithm does. They synthesize information from structured data, business profiles, content signals, and third-party mentions to generate a single recommended answer. For local
Unlinked Brand Mentions for Local SEO and GEO
Most business owners track backlinks, but fewer pay attention to unlinked brand mentions. Ignoring these references could be costing you valuable visibility, visibility you’ve already earned. Unlinked brand mentions occur when your business, product, or
Tracking Local SEO Performance for GEO Across AI Search
Traditional local SEO metrics tracked rankings, clicks, and map pack appearances. That framework still matters, but AI-powered platforms like Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot now surface local business results in ways that