Hunter Colby
My role involves conducting keyword research, optimizing on-page elements, and building backlink strategies to strengthen the brand’s online presence, monitor website performance and stay up-to-date with the latest trends and Google algorithm updates
What I like most about my role
What excites me most is seeing results like increased website traffic or higher keyword rankings brings me satisfaction. I thrive on the continuous growth that comes with the ever-changing nature of SEO. Having a direct impact on our clients’ success by helping them reach their marketing objectives is rewarding.
Past Work Experience
Web Developer ( Mostly Front-end) at an SEO Community Company ( Where I was involved in the community and picked up SEO knowledge ), SEO Specialist for a Franchise Company working with over 300 Locations
Hobbies outside work
Chess, Sports, Gym, Reading, Motorcycle Riding,Â
Articles Written by Hunter Colby
Service Area Businesses on Google: How to Optimize Without a Storefront Address
A service area business can rank well on Google without showing a storefront address. The key is to set up your Google Business Profile correctly, list accurate service areas, and support that profile with location-focused
How AI Overviews Pull Data From Your Google Business Profile Attributes
A business owner finally gets around to a proper Google Business Profile cleanup: category confirmed, hours corrected, a real description written instead of the generic default text. The Attributes section sits at the bottom, half-checked,
Apple Maps and Siri: Why Local Businesses
A customer nearby opens Apple Maps or asks Siri for a business like yours. Your name doesn’t come up. Your competitor does. The issue isn’t your Google ranking. Apple Maps and Siri run on a
Bing Places for Business: Is It Worth Setting Up in 2026?
A business owner spends months getting their Google Business Profile dialed in: categories chosen, photos uploaded, reviews answered every week. Bing never comes up. There’s no listing, no claimed profile, nothing. That gap used to
Alt Text in 2026: Why AI Image Search Makes This Old SEO Habit Matter Again
Modern AI search systems don’t just index what a page says. They analyze what it shows. Image alt text gives those systems the written context they need to connect your visuals to the right searches,
Why Some Brands Get Cited by AI and Others Don’t: A Deep Dive
Some brands get cited by AI because their information is clear, relevant, consistent, and supported by credible sources, while others may have a strong online presence but lack the signals AI engines need to confidently
How to Monitor If AI Engines Are Citing Your Brand
AI engines can mention your brand without linking to your website, so monitoring AI citations requires more than checking if your company name appears in an answer. You can track AI visibility through dedicated monitoring
Grok and X Search: A New Frontier for Brand Visibility
A brand gets named in a Grok answer. Another doesn’t. Both have active X accounts. Both post consistently. The difference isn’t follower count or posting frequency. It comes down to whether the right conversations exist
How to Write a Direct Answer Paragraph That AI Engines Can Extract
A direct answer paragraph gives the answer to a specific question immediately, using clear language that can stand on its own without surrounding context. This format helps readers find information quickly and gives AI search
What Is GPTBot, ClaudeBot, and PerplexityBot? A Small Business Guide to AI Crawlers
GPTBot, ClaudeBot, and PerplexityBot are automated web crawlers used by OpenAI, Anthropic, and Perplexity to access information from websites. They do not all perform the same job. Some are used to collect web content for
How to Write Header Tags That Help Both Readers and Search Engines
Most pages that struggle to rank aren’t missing keywords. They’re missing structure. When heading tags are vague, duplicated, or used for styling rather than hierarchy, search engines have a harder time understanding what a page
How to Optimize Title Tags and Meta Descriptions for AI-First Search
Most title and description problems come down to the same mistake: writing for the search box instead of the system reading the page. AI retrieval tools scan a page’s title, description, headings, and structured data