Hunter Colby
My role involves conducting keyword research, optimizing on-page elements, and building backlink strategies to strengthen the brand’s online presence, monitor website performance and stay up-to-date with the latest trends and Google algorithm updates
What I like most about my role
What excites me most is seeing results like increased website traffic or higher keyword rankings brings me satisfaction. I thrive on the continuous growth that comes with the ever-changing nature of SEO. Having a direct impact on our clients’ success by helping them reach their marketing objectives is rewarding.
Past Work Experience
Web Developer ( Mostly Front-end) at an SEO Community Company ( Where I was involved in the community and picked up SEO knowledge ), SEO Specialist for a Franchise Company working with over 300 Locations
Hobbies outside work
Chess, Sports, Gym, Reading, Motorcycle Riding,Â
Articles Written by Hunter Colby
How Conversational Search Queries Are Changing Local SEO Content
People do not search the way they used to. A decade ago, someone looking for a local SEO agency would type “SEO company San Diego.” Today, they are just as likely to say, “who is
Attribution Modeling in an Era Where AI Answers Reduce Click-Through
Organic traffic is down 15%. The C-suite wants answers. But leads are steady, branded search is up, and new customers keep mentioning they “found you through Google.” The numbers don’t add up, until you realize
Why Your Brand Should Care About Gemini (Not Just Google Search)
For years, the phrase “rank on Google” was synonymous with digital marketing success. Brands poured budgets into SEO strategies designed to push their websites up the traditional blue-link results page. But the search landscape has
Aligning Local SEO Traffic With High-Intent Conversion Paths
Your local SEO is working. Rankings are up. The map pack shows your business. Traffic is climbing month over month. Then you check your leads, and the numbers do not match the effort. This is
Combining CRM Data and GEO Metrics for Smarter AI SEO Forecasting
AI Overviews and zero-click answers have changed how your customers move through search. Rankings still matter, but they no longer show whether your brand appears, earns citations, or influences a decision inside an AI-generated answer.
Dynamic Profiles Are the New Local Ranking Factor, Here’s How to Win
Local search changed in 2026. Businesses that set up their Google Business Profile years ago and never touched it again are quietly losing map pack rankings to competitors who treat their profile like a living
Connecting Local SEO Visibility to Revenue Modeling
Most local SEO reports display rankings, impressions, and map views. Few answer the question that matters at the executive level: what did this produce in revenue? If a business cannot trace a Google Business Profile
Benchmarking Local SEO Performance Against City Competitors
You already know who’s beating you in the local pack. The frustrating part is not knowing why. They have fewer reviews, a smaller storefront, and a website that hasn’t been touched since 2021, yet they
Authority Signals That Improve GEO Rankings in AI Search
AI search works differently from traditional search. Instead of matching keywords and listing pages, it builds direct answers. For your business, this means visibility depends on authority signals, not just rankings. Those signals fall into
How GEO Signals Influence Local Results in AI Search
GEO signals shape how AI search platforms decide which businesses to feature in local results. When you search through tools like Google AI Overviews, ChatGPT, or Perplexity, the system evaluates credibility, relevance, and consistency across
Trust Factors That Influence GEO Performance in AI Search
In today’s digital landscape, AI-powered search engines do more than match keywords, as they evaluate context, location, and credibility. For businesses targeting local audiences, GEO performance, or the ability to rank effectively in location-based searches,
Using Review Language to Build GEO Trust for AI Search
A five-star rating tells Google and AI platforms that customers are happy. It says nothing about what you do, where you operate, or which specific problems you solve. That context lives in the language your