Ivy Ortiz
Social Media Specialist
As a Social Media Specialist at The Ad Firm, I create and execute data-driven social media strategies that turn content into measurable business results. I manage content planning, develop high-converting posts and campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok, and continuously optimize performance through analytics. My focus is on aligning content with brand voice while driving engagement, leads, and conversions, not just traffic.
What I like most about my role
What I love about being a Social Media Specialist at The Ad Firm is that it’s never boring, one day I’m brainstorming scroll-stopping ideas, the next I’m turning data into smarter content that actually converts. It’s the perfect mix of creativity and strategy, and there’s something really satisfying about seeing a simple post turn into real engagement, leads, and growth for a brand.
Past Work Experience
I’m a Digital Marketing Specialist with over 8 years of experience and more than 6 years in project management, leading campaigns and teams across multiple industries. I’ve managed end-to-end marketing strategies, from content and paid ads to automation and funnel optimization, helping brands increase visibility, generate qualified leads, and improve conversions. I’ve also successfully handled cross-functional teams, streamlined workflows, and delivered campaigns on time while maintaining strong performance metrics, making sure both strategy and execution align with real business growth.
Hobbies outside work
Outside of work, I like to keep things active and fun. I enjoy playing tennis and taking quick weekend trips to unwind and recharge. I’m also a competitive gamer, spending my downtime playing MOBA and RPG games online, which honestly keeps my strategic thinking sharp even outside of work.