Izza Saltivan-Cruz
As a writer, I create content that’s grounded in both market trends and real audience needs. I combine solid research, clear technical understanding, and a people-first approach to produce well-structured, optimized materials. My goal is to help brands strengthen their presence and communicate their message in a way that feels authentic, engaging, and easy to connect with.
What I like most about my role
What I enjoy most about being a writer is the sense of fulfillment it brings, especially when I get to work with brands whose values align with mine. I love focusing on content writing and copywriting that inform, engage, or tell a story, rather than just trying to sell something. It feels meaningful to help brands communicate honestly and intentionally. Writing doesn’t feel like just work; it feels like contributing to something I believe in.
Past Work Experience
I’ve worked with a broad mix of clients and brands over the years, all with different systems, styles, and goals. I’ve handled many types of content, including long-form articles, guides, short-form materials, social posts, email content, scriptwriting, HAROs, and even podcast notes. My most recent role was managing a team of writers. It was primarily practical, day-to-day work, but it taught me a lot about staying adaptable and keeping projects steady even when things got busy.