Jerina Kyle G. Cadelina
My responsibility as a Digital PR Specialist is to create strong connections between brands and the media while ensuring every campaign is backed by strategy and measurable impact. I handle prospecting, outreach, and relationship-building with publishers and journalists, making sure placements bring both visibility and authority. I value authenticity in every partnership, which is why I carefully assess which opportunities will lead to sustainable, long-term benefits for clients. My favorite part of this work is knowing that every successful placement doesn’t just improve rankings but also helps tell a brand’s story in the right way to the right audience.
What I like most about my role
Seeing the excitement when clients get featured in big media outlets that strengthen their credibility and reach.
Past Work Experience
I first began as a Link Building Specialist, working on outreach and SEO-driven campaigns. Over time, I moved into Digital PR, where I managed placements and collaborations. I later expanded into more strategic PR, handling press releases, interviews, and larger media opportunities.
Hobbies outside work
I love to sing, play with my seven cats, and spend time with musical instruments. I also enjoy volunteering with NGOs, exploring creative writing, and engaging in community service projects that make a tangible difference.