Kevin Heimlich
My responsibility at The Ad Firm is to establish good relationships with potential clients and determine whether they are a good fit for our services. Being that The Ad Firm is a well sought out boutique agency, who we work with is extremely exclusive. I vet all of our potential clients and hand-select the ones I believe in and who will have a beneficial relationship- we invest in our clients, which is why it’s common to have clients for several years, not months. My favorite part about owning this agency is that I can choose to only work with the companies that I know will be a win/win situation for them and us.
What I like most about my role
What I enjoy most about my position is that I get to come to work every day and look forward to it. It is not common for business owners to work with a passionate staff genuinely happy with their company. I get inspired every day to see how much the team cares about our client’s success and their dedication to developing new skills to grow their careers.
Past Work Experience
Hobbies outside work
Articles Written by Kevin Heimlich
How Topical Authority Clusters Drive Higher Rankings and Qualified Traffic
Topical authority clusters are interconnected networks of pages that signal deep expertise to search engines. These signals drive rankings, featured snippets, and AI overview citations. Sites with comprehensive, interconnected content ecosystems outrank sites with isolated
Top Lead Generation Companies to Consider in 2026
When you search for lead generation companies, you face a crowded market filled with agencies promising qualified contacts, guaranteed appointments, and pipeline growth. The challenge is not finding options. The challenge is filtering the signal
Top Industrial Marketing Agencies in 2026
Finding the right marketing partner can feel overwhelming when your business operates in a specialized sector. Manufacturing companies, distributors, and technical B2B organizations face unique challenges that generic digital agencies rarely understand. Your buyers read
Why Do Some Local Businesses Rank in Maps but Not in Organic Search?
You may see your business in the Map Pack after optimizing your Google Business Profile, yet your website fails to appear in organic results. This happens often and reflects how Google evaluates local visibility across
What Is Hyperlocal Content and Why Does It Rank Better?
You’ve optimized your Google Business Profile. You’ve claimed local citations. You’re creating content about your city. But you’re still watching competitors appear above you in “near me” searches, even though you’re closer to the searcher.
How Does Review Frequency Impact Local Authority?
Review frequency directly influences the local authority in search results. When your business earns new reviews at a steady pace, it provides Google with ongoing signals about relevance and activity in your market. This makes
Should Local Businesses Build Pages for Every Zip Code?
No. Building a page for every zip code often leads to thin, repetitive content that search engines treat as low-quality. If you want pages that rank, focus on key cities, neighborhoods, or high-value areas and
The Top SEO Agencies for Financial Services in 2026
The SEO playbook for financial services looks different in 2026. AI Overviews now dominate banking and lending queries, E-E-A-T standards hold financial content to higher scrutiny, and regulators are paying closer attention to AI-generated advice.
Top Healthcare SEO Agencies in 2026
Healthcare providers encounter specific challenges that other digital marketing agencies often overlook. Your practice needs an SEO partner who understands healthcare regulations, patient behavior, and medical content restrictions. The right SEO company will not only
Advanced Internal Linking Tactics to Deepen Local Topical Relevance
Local search rankings depend on more than just backlinks and on-page optimization. Internal linking architecture determines how search engines interpret your site’s topical authority within specific geographic markets. Strategic internal links create semantic connections between
Is Your Site Showing Up in AI Overviews? Here’s How to Find Out
Google’s AI-generated search summaries now appear for nearly half of all queries, fundamentally changing how users discover content and measure search visibility. Generative engine optimization has become essential for tracking your presence in AI Overviews
Top SEO Companies in 2026
Finding the right SEO agency in 2026 can feel like sorting through endless options, especially if you’re not familiar with the technical side of digital marketing. Yet SEO is what makes your business visible when