Paid Media Manager

This is an in-house position for The Ad Firm Headquarters in Carlsbad, CA. We are a digital marketing agency that has been consistently growing our clients’ companies online since 2009. We have been awarded numerous times for both our output work and also our atmosphere for our team. We specialize in not only helping companies grow but also clearly tracking the success we bring to each of our clients.

We are looking for the right Paid Media Manager to join our team and take ownership of our current and future PPC clients. This position will report to our Client Success Manager and VP of Paid Media.

• 2+ years of agency experience working with multiple clients directly (Preferred)
• Google Ads Certification (Required)
• 3+ Experience working with PPC Platforms and Analytics such as Google Ads, Google Local Service Ads, Facebook Ads Manager, Adroll, Google Analytics, Google Search Console, etc. (Required)
• Experience and comfortable with working on several projects and clients at once

• Extremely organized and detail-oriented
• Strong desire to learn more about ppc strategy and implement new findings
• Willing to take initiative and start up new projects
• Sense of pride in your work with a desire to grow within a company
• A good attitude towards your work, your clients, and your teammates – no one is above anyone or too good for anything. We work together to help each other reach our goals.
• Strong desire to grow in your career and harness new skills

• Work with team to determine what campaigns are needed to successfully hit clients’ sales goals through paid media efforts
• Perform keyword research to find the best possible keyword that is topically relevant, geographically relevant, and attainable with the current budgets
• Develop and create campaigns for clients on their preferred platform using the keyword research performed
• Create ad copy that is grammatically correct, enticing, “on-brand” and relevant to the clients’ goals
• Pick landing pages that will prove to have the best conversion rate. Order changes to the page as needed to help with the optimization score. If no landing page is available, work with the Client Success Manager to order one.
• Following through with tasks A-Z to ensure that all tasks are completed correctly and thoroughly, and documented properly within our project management system so that data can be gathered for tracking
• Accurately reporting to the Client Success Manager if PPC campaigns have been successful or not
• Constantly reviewing campaigns for any hiccups such as disapproved ads, payment failure, inappropriate key terms, etc.
• Take advantage of company-sponsored training (both in-house and online) to further develop skills in all aspects of digital marketing, including but not limited to PPC, Social PPC, CRO, Analysis, copywriting, and more.

• No one is set up to fail – every new client is vetted to ensure they understand our services, what we are going to do for them, and that success is clearly defined and achievable
• Continued training for employees sponsored by The Ad Firm (courses, seminars, tools, etc)
• Semi-annual reviews to track progress and growth in the company- not to mention an easy way to snag bonuses!
• Dedication to employee growth and development, promotions, and hiring internally as much as possible
• Competitive pay that is negotiable based on performance

• Paid Time Off
• Paid Sick Leave
• 8 Paid Holidays
• Matching 401K
• Health Insurance
• Dental Insurance
• Training and Education (Including Conferences All Over The Globe!)
• Company Supplied Snacks & Drinks
• Company Lunches & Happy Hour
• Company-Wide Incentives For Hitting Goals

$55,000-$65,000