More Leads, Less Cost/Lead

Mold Removal & Remediation Company

Challenge

Our client had one goal: Increase the number of leads per month while also decreasing the cost per lead. Use PPC campaigns to attract new clients interested in their services.

Strategy

Increase their amount of leads by utilizing retargeting ads

Decrease their cost per lead by increasing their conversion rate

Key Tactics

Sent specific ads to customers who showed interest before. Creating ads specifically to them increased the amount of conversion and decreased the cost per lead

Improve keywords that people searched for not only to increase amount of leads but increase the quality of leads

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Our campaign lowered the amount they spent on ads to triple their E-Commerce revenue per month
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Conversions have been steadily increasing and in the last month, their conversions more than doubled
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Calls Per Month

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