Case Study:

Addyi

  • Project: Enhancing AI-search visibility for leading women's-health brand
  • Provided: GEO
  • Year: 2025
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Table of Contents

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Key Result Snapshot

345% AI Visibility Score

Increased from 12 to 53

134 Relevant AI Prompts Indexed

Unique Queries across ChatGPT and Perplexity

4.2x Topical Authority Growth

Increase in high-intent topics within women’s health

61% Organic Lead Growth

Quarter-over-quarter-improvement

Overview & Challenge

Addyi, a pioneering women's-health brand, needed stronger organic discovery

Despite major paid-media investments, its domain struggled to appear in AI-driven search engines and generative platforms.

Visibility for high-intent queries such as “how to treat low libido naturally” or “non-hormonal options for women’s sexual health” was nearly nonexistent, leaving Addyi dependent on expensive paid traffic and missing critical early-stage awareness opportunities.

Approach & Strategy

The Ad Firm conducted a complete GEO (Generative Engine Optimization) audit to identify entity, schema, and topical-gap weaknesses.

A multi-phase strategy was deployed:

Schema and Entity Optimization

Introduced structured data (FAQ, MedicalCondition, Product schemas) across key pages to align Addyi’s content with AI language models.

Content Rearchitecture

Rewrote and expanded educational pages using question-driven headings and natural-language answers to mirror AI prompt patterns.

Authoritativeness Signals

Built a link network from credible health publications and medical directories to strengthen topical authority.

Conversational Query Mapping

Identified and optimized for over 120 high-value prompts sourced from ChatGPT and Perplexity logs.

Execution Highlights

Within six weeks, The Ad Firm deployed new schema across 60 URLs, reorganized content silos by intent (symptom → solution → treatment path), and implemented an FAQ framework that mirrored common AI queries.

Entity linking was applied to associate Addyi with topics such as female sexual interest/arousal disorder and clinically approved non-hormonal solutions.

This structure helped AI models contextually connect Addyi with related health concepts and generate accurate responses that mention the brand organically.

Results & Data

Addyi's AI visibility score rose from 12 to 53 within 90 days (+345%).

The brand is now indexed for 134 relevant AI prompts and featured in top responses for queries including:

  • "best clinically approved treatments for low libido in women"
  • "FDA approved non-hormonal female sexual health options"
  • "what is Addyi and how does it work for women's libido?"
"The Ad Firm completely transformed how our brand is discovered online. We're now showing up in AI search for the exact topics our audience cares about — and that's directly translating into qualified leads and brand trust."

– Director of Digital Marketing, Addyi

Growth Metrics Breakdown

Organic sessions increased by 61% quarter–over–quarter, and lead forms from non-paid channels grew by 42%. The content earned placements on AI aggregators and GEO discovery lists, establishing Addyi as an authority in women’s health search.

Business Impact & Takeaway

Through a data-driven GEO strategy, The Ad Firm helped Addyi move from invisibility to industry authority within three months. The brand now owns category search share across AI engines and generative search interfaces, reducing reliance on paid ads while building trust through organic educational content.
The same framework is now used to scale across new therapeutic lines.

The Path Forward

This case study demonstrates how strategic GEO implementation can transform brand visibility in the age of AI-powered search, delivering measurable business results and sustainable organic growth.

AI-First Discovery

Dominating generative search results.

Reduced Ad

Less reliance on paid channels.

Category Leadership

Established authority in women’s health.

Let's Be The Team Behind Your Growth

At the Ad Firm, we’re a fully transparent digital agency committed to building smart, dynamic strategies that drive real business results.
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