Digital PR Agency
- Get featured in Forbes, Business Insider, Yahoo, and 100+ trusted publications
- Position your brand as an industry leader through expert commentary and thought leadership
- Earn high-authority backlinks that boost domain strength and organic visibility
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Companies that work with The Ad Firm grow 2.8x faster than the industry average.
Digital PR: The Missing Piece in Your Marketing Strategy
Most businesses invest heavily in SEO, paid ads, and content marketing, but overlook the channel that delivers lasting credibility: earned media. A digital PR agency specializes in securing organic coverage through journalist outreach, expert positioning, and strategic storytelling.
This isn’t paid advertising or guest posting. It’s getting real reporters to quote you, reference your business, and link back to your site because you bring value to their stories.
As a full-service digital marketing agency, we’ve seen how Digital PR amplifies every other marketing effort. When your brand appears in publications your audience already trusts, you’re not just building backlinks.
You’re building recognition, referral traffic, and the kind of authority that makes people choose you over competitors they’ve never heard of.
What Is Digital PR and Why Does It Matter for SEO?
Digital PR turns your expertise into media coverage on sites that actually rank. Instead of chasing directory links or paying for questionable placements, you earn editorial mentions from publications people trust.
Journalists quote you as an expert. Their articles link back to your site. Google sees natural backlinks from authoritative domains and rewards you with better rankings.
Here’s how our digital PR agency makes it work:
- Editorial teams link to you organically because you provided value to their story, not because you paid for placement
- High Domain Rating publications pass significantly more SEO value than low-quality blog networks
- Brand mentions increase as more people discover you through trusted media sources
- Referral traffic flows from readers who found you through credible publications
One feature in Medical News Today or Business Insider does more for your search performance than 50 directory submissions. You’re not just building backlinks. You’re establishing yourself as a recognized authority in your industry. That’s the difference between digital PR and traditional link building.
Our Digital PR Services
We handle every stage of the digital PR process so you can focus on running your business. Our team manages journalist outreach, pitching, coordination, and reporting while keeping you informed and in control.
Media Outreach and Journalist Pitching
We identify relevant media opportunities and craft personalized pitches that get responses. Our digital PR agency monitors platforms such as HARO, Qwoted, and Featured to identify journalists actively seeking expert sources.
We also build direct relationships with editors and reporters in your industry, giving us access to opportunities that never reach public platforms.
Every pitch is tailored to the journalist's beat, the publication's audience, and the specific angle they're pursuing. We don't send generic templates. We position you as the expert they need, backed by credentials, real insights, and a professional voice that makes their job easier.
Expert Positioning and Thought Leadership
Journalists want real experts, not faceless brands. Our digital PR agency builds a PR persona for your business owner, CEO, or subject-matter expert to establish credibility and ensure consistency across every placement.
This includes professional bios, verified LinkedIn profiles, dedicated email accounts under your domain, and background details that make reporters trust they're quoting a legitimate source.
Your persona becomes the public voice of your brand. When you're quoted in an article or featured in a roundup, readers see a real person with real expertise. That builds trust in a way branded content never can.
High-Authority Link Acquisition
Link building without editorial oversight gets flagged by Google. Digital PR earns links naturally when journalists reference your business in their stories.
As an SEO agency, we track every placement to confirm the link is live and delivering SEO value. These aren't just backlinks. They're endorsements from publications your audience already trusts.
Our digital PR agency prioritizes quality over quantity. A single link from Forbes carries more weight than 50 low-authority guest posts. That's why our digital PR strategy focuses on securing placements in tier-1 publications that move the needle on domain authority, referral traffic, and brand recognition.
Monthly Reporting and Link Tracking
You'll receive a full report at the end of each month showing every secured placement, the publication, the link status, and the estimated authority of each domain.
As a trusted digital PR agency, we don't hide behind vanity metrics like "brand mentions" or "impressions." You get direct links to the live articles, confirmation of backlink acquisition, and transparent data on what we've delivered.
This reporting also helps inform your broader marketing strategy. You'll see which topics resonate with journalists, which outlets drive the most referral traffic, and where your brand is building authority across the web.
Link Building For Our Clients
Monthly Reporting and Link Tracking
You’ll receive a full report at the end of each month showing every secured placement, the publication, the link status, and the estimated authority of each domain.
As a trusted digital PR agency, we don’t hide behind vanity metrics like “brand mentions” or “impressions.” You get direct links to the live articles, confirmation of backlink acquisition, and transparent data on what we’ve delivered.
This reporting also helps inform your broader marketing strategy. You’ll see which topics resonate with journalists, which outlets drive the most referral traffic, and where your brand is building authority across the web.
How Our Digital PR Process Works
Our process is designed to minimize your time commitment while maximizing results. We handle the heavy lifting, but you maintain full approval over anything that goes public.
Step 1: Building Your PR Persona
Our digital PR agency starts with a detailed questionnaire that captures your expertise, professional background, and the topics you’re qualified to speak on. This includes your role, company information, credentials, past achievements, and any specific directions you provide.
You’ll also provide a professional email address under your domain, an active LinkedIn profile, and a short bio we can use when pitching to journalists. These elements establish credibility and show reporters they’re working with a real expert, not a marketing agency pretending to be someone else.
Step 2: Pitching to Relevant Media Outlets
Once your persona is set, our digital pr agency begins monitoring journalist queries and proactively pitching relevant opportunities. We match your expertise to the stories journalists are working on, craft tailored pitches that position you as the ideal source, and handle all correspondence on your behalf.
Every pitch reflects your voice, expertise, and the value you bring to the story. We don’t over-promise or misrepresent your background. We position you accurately so that, when journalists feature you, the coverage aligns with your brand and business goals.
Step 3: Securing Coverage and Delivering Results
When a journalist accepts a pitch, we coordinate the details, submit any required information for approval, and ensure the final article accurately represents your business.
With digital PR as the new SEO powerhouse, the placements we secure do more than build links. They position your brand as an authority in your space and continue driving visitors and visibility long after publication.
Once the article goes live, we add it to your monthly report with full link details. You’ll have full visibility into what’s been published, where it’s been published, and the SEO value each placement delivers.
What our clients are saying
Who Benefits Most from Digital PR Services?
Digital PR works best for businesses with real expertise to share and who want to position themselves as authorities in their industry. If you’re competing in a crowded market, struggling to differentiate your brand, or seeking SEO strategies that deliver long-term results, a digital PR company can help you stand out.
Ideal candidates for our digital PR services include:
- Business owners, CEOs, and founders who are ready to share visionary insights and leadership perspectives that position them as thought leaders
- Subject matter experts like doctors, dentists, financial advisors, and marketers with specialized knowledge that journalists need for credible stories
- E-commerce brands looking to build trust and authority in competitive verticals where product differentiation alone isn’t enough
- B2B companies targeting enterprise clients who research vendors thoroughly and prioritize brands with proven credibility
- Local businesses want to dominate their market by appearing in regional publications and industry-specific outlets
- Startups and growing companies that need to build brand recognition quickly, without the budgets required for traditional advertising
Digital PR isn’t a fit for businesses that want instant results or aren’t willing to invest in a long-term strategy. As a leading digital PR agency, we’ve learned that earned media takes time to compound. Still, once it starts working, the authority and visibility it builds continue to deliver value for months and years after each placement.
Why Work with The Ad Firm as Your Digital PR Company?
We’re not a traditional PR firm that charges retainers and delivers vague “brand awareness” metrics. We’re a performance-driven digital PR agency that treats earned media like any other marketing channel: measurable, strategic, and tied directly to business outcomes.
Every placement we secure is tracked, reported, and evaluated based on its contribution to your domain authority, referral traffic, and overall visibility.
What makes us the top digital PR agency includes these key pillars:
- Tier 1 Media Placements: Coverage in Forbes, Business Insider, Yahoo, Bloomberg, and 100+ trusted publications.
- Expert Positioning: Real expert representation using verified profiles and credible personas that journalists trust.
- Done-for-You Pitching: We handle all outreach and coordination from start to finish.
- Full Content Approval: You approve sensitive claims and key insights before publication.
- Integrated Digital PR: Earned media aligned with SEO, content, and conversion goals.
- Transparent Reporting: Monthly reports with live links, link status, and clear deliverables.
We don’t just chase links. We build authority, drive traffic, and position your brand as a trusted voice in your industry. Our conversion rate optimization separates strategic Digital PR from generic outreach.
Book Your Digital PR Consultation!
If you’re ready to earn media coverage in publications your audience trusts, let’s talk. We’ll review your business, identify the best opportunities for expert positioning, and map out a digital PR strategy to build authority and strengthen your search presence.
Book your consultation today and start building the kind of credibility that paid advertising can’t deliver.
Frequently Asked Questions About Digital PR
How long does it take to see results from digital pr?
Most clients working with our digital PR agency see their first placements within 30 to 60 days, depending on the industry and media availability. Digital PR is not an instant results channel. It takes time to build relationships with journalists, craft compelling pitches, and secure coverage.
The placements we earn deliver long-term value because they remain live indefinitely, continuing to drive referral traffic and backlink authority long after publication.
Do I need to be available for interviews or write articles myself?
No. Our digital PR agency handles all journalist coordination, pitching, and content submission on your behalf. In most cases, journalists simply need a quote or brief insight, which we draft based on your expertise and submit for your approval. You’re only involved when necessary, and we keep the time commitment minimal.
Occasionally, reporters may request a more in-depth interview—via podcast, video, or phone. We only notify you if we believe the publication and topic are worth your time.
What's the difference between digital PR and traditional PR?
Traditional PR focuses on brand awareness through press releases, media appearances, and event coverage.
Our digital PR agency, on the other hand, prioritizes earned backlinks, SEO impact, and online visibility. We target digital publications, blogs, and online news outlets that deliver measurable SEO value through high-authority links and referral traffic.
Can digital PR help my local business?
Yes. We secure placements in regional publications, local news outlets, and industry-specific blogs that serve your target market. Local businesses benefit from working with our digital PR agency, as we build authority in their area, helping them appear in search results where potential customers are actively seeking services like theirs.
How do you measure success in digital PR services?
Our digital PR agency tracks every secured placement, confirms backlink status (live, dofollow/nofollow, anchor text), and measures the publication’s domain authority. You’ll also see referral traffic from placements, and you can track increases in brand search volume over time as more people discover your business through earned media.
Will journalists actually quote me, or is this just guest posting?
Journalists quote you directly. This isn’t guest posting or sponsored content. Our digital PR agency pitches you as a credible source for stories they’re already writing. When they include your insights, it’s because you added value to their article. That editorial endorsement is what makes Digital PR valuable for SEO and brand authority.
What industries do you work with for digital PR?
Our digital PR agency works with businesses across healthcare, ecommerce, SaaS, professional services, home services, finance, legal, and more. As long as you have expertise to share and a business model that benefits from increased authority and visibility, a digital PR strategy can work for you.
How is digital PR different from link building?
Our digital PR agency’s link-building often involves outreach for guest posts, directory submissions, and paid placements. Digital PR earns links through editorial coverage. Journalists choose to reference your business because it strengthens their story.
That editorial endorsement carries more weight with search engines and delivers more credible authority signals than paid or traded links.