HR Certification Program Provider Improves Google Organic Rankings By An Incredible 1,058% Through SEO




National HR Certification Program Provider

“We brought The Ad Firm on board to help us grow one of our companies in the Sign Industry. I only care about results and The Ad firm clearly delivered per the metrics I posted. We are #1 in a plethora of key words to the point where Google Ads is more of a luxury than a necessity. If you want a team that will give your business a defined plan of action with data to back it, then The Ad Firm is my recommendation.”

The Challenge:

Our client is a distinguished HR certification program provider well regarded nationally in their field for over four decades. However, like other established firms, they weren’t immune to slow seasons despite being a leader in the industry.

Unfortunately, instead of a few slow months, our client saw continuously decreasing sales for ten long years. Notably, more than half of their seminar participants were returning attendees, substantiating their failure to acquire new clients.

Since they’re a national company, they essentially needed to improve their Google organic rankings to gain new seminar attendees.

The Solution:

To address our client’s goals, we needed to drive relevant traffic to their site and rank for high-competition keywords nationally. Since the cornerstone of every successful SEO campaign is the right keywords, we first conducted comprehensive keyword research.

During our initial site audit, we found numerous SEO lapses, including poor website structure, crawl errors, broken internal and external links, duplicate meta descriptions, and more. We also revamped their pages with keyword content, created new pages, and performed regular performance tracking, allowing us to make prompt adjustments.

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The Results:

Thanks to our data-driven SEO campaign, our client improved their rankings on Google by an impressive 1,058%, increasing their visibility to potential clients:
Now, our client ranks for numerous industry-relevant keywords nationally on Google, winning them a continuous stream of potential attendees:

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