International Sports Car Parts Manufacturer Sees 663 Conversions In One Month Through PPC




International Sports Car Parts Manufacturer

“We brought The Ad Firm on board to help us grow one of our companies in the Sign Industry. I only care about results and The Ad firm clearly delivered per the metrics I posted. We are #1 in a plethora of key words to the point where Google Ads is more of a luxury than a necessity. If you want a team that will give your business a defined plan of action with data to back it, then The Ad Firm is my recommendation.”

The Challenge:

Our client has been a premier sports car parts manufacturer for around 20 years importing high-quality products worldwide. Despite having garnered numerous authorized dealers and clients nationally and internationally over the years, they reached a plateau and weren’t gaining new customers.

Their marketing team attempted to run PPC ads to quickly increase revenue and drive high-converting potential customers to their website. However, their limited knowledge, poorly strategized campaigns, and lacking performance tracking yielded little to no improvement.

The Solution:

After conducting an exhaustive full PPC audit, we ensured the client’s services were set up in the appropriate campaign to allow Google’s algorithm to show the best results. To minimize PPC ad spend across all platforms, we leveraged multiple monitoring tools to collect relevant data on customer behavior and market trends, allowing us to make prompt adjustments and ensure maximum ROI.

We applied highly strategized campaigns, separating products into different campaigns and allocating them into custom asset groups — allowing us to target the correct demo that was looking for the desired product.

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The Results:

Using a dynamic and flexible strategy, combined with an increased budget, allowed us to more than double the client’s monthly revenue goal. Thanks to our in-depth approach, our clients saw a 111% increase in conversions, totaling 663 in only one month:
Our client saw an impressive 225% increase in traffic, totaling 9,207, as seen below:
The substantial improvement in traffic can be attributed to the considerable 236% increase in clicks as illustrated below

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