After conducting an exhaustive full PPC audit, we ensured the client’s services were set up in the appropriate campaign to allow Google’s algorithm to show the best results. To minimize PPC ad spend across all platforms, we leveraged multiple monitoring tools to collect relevant data on customer behavior and market trends, allowing us to make prompt adjustments and ensure maximum ROI.

We applied highly strategized campaigns, separating products into different campaigns and allocating them into custom asset groups — allowing us to target the correct demo that was looking for the desired product.