Local ADU Construction Firm Increases Client Calls By 13,900% Thanks To Local SEO




ADU Construction Firm In San Diego

“We brought The Ad Firm on board to help us grow one of our companies in the Sign Industry. I only care about results and The Ad firm clearly delivered per the metrics I posted. We are #1 in a plethora of key words to the point where Google Ads is more of a luxury than a necessity. If you want a team that will give your business a defined plan of action with data to back it, then The Ad Firm is my recommendation.”

The Challenge:

Our client was experiencing months of successively declining sales calls and monthly revenue. To remedy this, their marketing team employed basic SEO strategies. Although they yielded some improvement, the calls they received were not for services they offer, indicating their SEO methods attracted the wrong audience.

This is where they finally turned to professional digital marketing services. During our initial SEO audit, we immediately identified numerous lapses in their SEO methods. They also hadn’t set clear monthly goals and essentially no performance tracking or auditing tools set up.

The Solution:

To ensure a foolproof SEO campaign, conducted exhaustive keyword research and a full site audit. We found and addressed various lapses, including unlocalized keyword targets, poor quality website content, unoptimized image alt texts, improper redirects, and more.

For a multi-faceted approach to SEO, we employed various off-page SEO methods, including optimizing their Google Business Profile listing, collecting reviews, ensuring consistent NAPW on directory profiles, acquiring high-quality backlinks, and more. We also addressed various technical SEO issues, including improper redirects, messy URLs, poor navigation, and more. 

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The Results:

Thanks to our refined and customized SEO campaign, our client increased website sessions by an incredible 10,670%, demonstrating quality website growth generally resulting in improved conversion rates.
The impressive results don’t stop there. Thanks to the massive improvement in website sessions and traffic, our client experienced a whopping 13,900% increase in client calls.

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