National HR Certification Program Provider Sees A Massive 700% Increase In Client Calls Through PPC




National HR Certification Program Provider

“We brought The Ad Firm on board to help us grow one of our companies in the Sign Industry. I only care about results and The Ad firm clearly delivered per the metrics I posted. We are #1 in a plethora of key words to the point where Google Ads is more of a luxury than a necessity. If you want a team that will give your business a defined plan of action with data to back it, then The Ad Firm is my recommendation.”

The Challenge:

Our client is a well-respected national HR certification program provider established over 40 years ago. Despite the caliber and prestige, they’ve seen a steady decline in attendees in the last ten years. This can be attributed to their equally decreasing organic Google rankings. They needed PPC to quickly drive potential attendees to their site and exceed their sales quota.

The Solution:

Given our client’s business structure, we strategized highly targeted PPC campaigns focused more on quality over quantity. To drive relevant traffic to our client’s site, we performed exhaustive keyword and competitor research and cross-checked the data across various tools.

For an airtight PPC campaign, we applied all PPC best practices, including conversion-optimized landing pages, selected proper match types, used ad extensions, and more. To further minimize wasted PPC ad spend and ensure maximum results, we promptly added negative keywords, implemented performance tracking tools, and applied ad scheduling.

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The Results:

Thanks to highly strategized PPC campaigns, regular tracking, and prompt adjustments, our client saw an incredible 700% increase in conversions:
On top of the considerable improvement in conversions, our client also received a 121% increase in client calls:

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