National Laundry Parts Supplier Increases Page Sessions By 1,551% Through PPC

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Buyer

Industry

Orange County Full-Service Electrical Repair Company

“We brought The Ad Firm on board to help us grow one of our companies in the Sign Industry. I only care about results and The Ad firm clearly delivered per the metrics I posted. We are #1 in a plethora of key words to the point where Google Ads is more of a luxury than a necessity. If you want a team that will give your business a defined plan of action with data to back it, then The Ad Firm is my recommendation.”

Commercial Sign Company

The Challenge:

Our client’s e-commerce store experienced a significant drop in profit and consistently failed to hit their monthly sales quota. Due to the nature of our client’s business model, their website plays a pivotal role in their success. To quickly drive relevant traffic to their page, they attempted to run various PPC campaigns.

Due to limited knowledge of PPC advertising, they used general keywords and failed to track goal conversion and progress, therefore, unable to make necessary adjustments, rendering their efforts ineffective. They also selected incorrect targeting options, had generic ad copies, broken product feeds, and more.

The Solution:

To quickly drive quality traffic to our client’s page, we first conducted keyword and competitor research. We strategized our PPC campaigns with targeted audience profiling, diversified platform mix, clear objectives, and regular performance tracking for the best results.

To ensure a foolproof PPC campaign, we applied PPC best practices in all facets, including optimizing landing pages, compelling ad copies, UTM links testing, and more. We also reviewed PPC reports regularly and added negative keywords promptly and as necessary to minimize PPC wasted spend.

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The Results:

Thanks to our exhaustively analyzed and strategized PPC campaign, our client increased website sessions by a massive 1,551%, totaling 43,978:
The tremendous improvement in page sessions can be attributed to the substantial 1,249% increase in clicks, as seen below:
Thanks to the complementary improvement in page sessions and clicks, our client received a 213% increase in calls:

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