National Used CNC Machine Company Boosts Sales Calls By A Staggering 8,400% Through PPC




National Used CNC Machine Company

“We brought The Ad Firm on board to help us grow one of our companies in the Sign Industry. I only care about results and The Ad firm clearly delivered per the metrics I posted. We are #1 in a plethora of key words to the point where Google Ads is more of a luxury than a necessity. If you want a team that will give your business a defined plan of action with data to back it, then The Ad Firm is my recommendation.”

The Challenge:

Our client has seen a significant drop in SERP rankings, which had detrimental effects on their sales.

In hopes of boosting their rankings, they hired a digital marketing firm for PPC services. While they saw some improvement in leads and online visitors, most were low-quality, non-converting traffic, failing to address their primary goal of increasing revenue.

The failure of their previous digital marketing firm’s PPC campaigns is a result of poor conversion tracking, overloaded keywords, predominantly using broad match type, generic keywords, and more.

The Solution:

To drive organic, relevant traffic to our client’s page, we first ensured their website accommodates Google’s ranking factors. To track progress and make prompt adjustments when necessary, we set up and connected crucial site performance tracking tools, including Google Analytics, Google Search Console, and more. After thorough keyword research, we performed comprehensive on-page SEO and technical SEO site audits to maximize results. These include keyword-rich URLs, optimized image alt tags, corrected crawl error pages, fixing broken links, improved site speed, and more.

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The Results:

With our ROI-focused PPC approach and regular tracking, our client saw a massive 538% improvement in conversions:
Thanks to the massive boost in conversions, our client received a whopping 8,400% increase in calls:

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