You're wasting too much money in Paid Advertising

At TheAdFirm, we specialize in efficiency in paid search, social, and display. For a limited time, we’re offering a free analysis to identify wasted PPC spend. Contact us below and let’s see how much money we can start saving you.

Google doesn’t need any more of your money.

Google generated $116 Billion on ads alone in 2018.

We mined through millions of data points across 30 paid search accounts. On average, we found that these companies were wasting 15% of their budget on irrelevant keywords. If this holds true across the industry, that means there’s a $17.4 billion business built on irrelevant keywords. That’s almost equal to Starbucks’ 2018 revenue.

What would you do with 15% more marketing budget?

Our Partners Help Us Help You

With Partner status, we’ve been identified as one of the top agencies in the world by Google. We have exclusive access to Google Ads reps and beta programs that will give you a leg up on your competition.

Get your free
wasted spend analysis.

Give us a call today 760-642-1945 or fill out the form.
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Our Paid Media Services

PPC/Paid Search

We treat your money like our money. We start with a diagnostic audit to look for wasted spend, then tell you how those dollars can be re-invested in the right keywords, driving to the right landing page, to get the most bang for your buck.

Paid Social

Decisions aren’t made after a single search. We leverage paid social to deliver insights about the audiences most likely to convert for you, and recommend the right points in the decision funnel to invest in social.


Brand awareness is important, but so is ROI. We work with you to identify the right metrics to manage the efficacy of your Display campaigns while ensuring you’re not wasting money on irrelevant placements.
We build tools to identify wasted spend at scale.
Using our years of deep expertise to harness the power of organic and PPC data—we uncover irrelevant, wasteful ad spend in ways no one else does. We use the combination of those signals to protect your customer experience and your dollars. We believe you should never pay more than you need to acquire your customers, no matter how big the data gets.
How long have you invested in irrelevant keywords?
When we plug new client accounts into our efficiency tool, we’re able to quickly identify keywords (at scale) that are triggering inefficient search terms. On average, we find that these keywords have lived in accounts for an average of 2.7 years. That’s almost three years of wasted spend!
Wish you had more budget this year?
To date, we’ve identified hundreds of thousands of dollars in wasted spend. Think of all the things you could do with more budget. We can help you invest it back into new campaigns, video production, content creation, and more.
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