Southern California Plumbing Service Dominates Google’s Page 1 With SEO




Residential & Commercial Plumbing Service In South Bay, California

“We brought The Ad Firm on board to help us grow one of our companies in the Sign Industry. I only care about results and The Ad firm clearly delivered per the metrics I posted. We are #1 in a plethora of key words to the point where Google Ads is more of a luxury than a necessity. If you want a team that will give your business a defined plan of action with data to back it, then The Ad Firm is my recommendation.”

The Challenge:

Due to fierce competition in the Southern California area, our client was struggling to rank in Google organic and paid searches. They also failed to hit their monthly calls quota, which can be attributed to poorly executed PPC campaigns and outdated SEO techniques.

The Solution:

To aid our client’s success, we launched a highly strategized PPC campaign using various longtail, geo-targeted keywords. To improve Google organic rankings, we assessed and addressed numerous technical SEO issues to improve Google organic rankings using our exhaustive technical SEO checklist. We also kept current with Google’s page experience signals and ranking factors updates to ensure our client’s adherence to their standards. After thorough keyword research, we performed comprehensive on-page SEO and technical SEO site audits to maximize results. These include keyword-rich URLs, optimized image alt tags, corrected crawl error pages, fixing broken links, improved site speed, and more.

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The Results:

Through customized PPC strategies and an SEO-optimized website, we reached quality, highly profitable leads for our clients.The success of our PPC campaigns has caused a complimentary SEO win for our clients with increased Google rankings by over 465% and Google local rankings by over 165%. See the massive increase in organic rankings between the previous to the current year as illustrated below:
The improved organic rankings can be attributed to the whopping 100% increase in impressions of 384,000 and 599 clicks.
With strategic Google Ads placement and high-quality keywords, our client experienced a 142% increase in paid clicks.
Now, our client ranks on Google’s page 1 for industry-relevant keywords.
The chain of successful results caused a 118% increase in calls, amounting to a total of 1,425 calls in a span of 10 months. This translates to an average of 142 or 143 increased monthly calls.

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