Southern California Solar Energy Provider Increases Conversions By 1,764% Through PPC




Southern California Solar Energy Provider

“We brought The Ad Firm on board to help us grow one of our companies in the Sign Industry. I only care about results and The Ad firm clearly delivered per the metrics I posted. We are #1 in a plethora of key words to the point where Google Ads is more of a luxury than a necessity. If you want a team that will give your business a defined plan of action with data to back it, then The Ad Firm is my recommendation.”

The Challenge:

Due to a combination of fierce competition and their competitor’s solid advertising efforts, our client experienced a noticeable decrease in online traffic and, consequently, conversions and sales.

To attract potential customers to their page, they appointed a freelance PPC marketer to run their PPC campaigns. However, due to their PPC specialist’s limited knowledge, subpar tools, and inadequate experience, our client received unsatisfactory results and poor-performing PPC ads.

The Solution:

To increase online visibility, reach, and SERP rankings, we built highly customized PPC campaigns that offer high ROI. We used various keyword research tools for the best, high volume, low competition keywords for each campaign.

We also systematically reviewed search query reports, applied multi-level negatives, implemented dynamic keyword insertion, and more to ensure the best results.

On top of competitor tracking, we performed regular performance tracking and made prompt adjustments to minimize wasted spend and ensure the most profitable PPC campaigns.

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The Results:

Thanks to customized and data-driven PPC campaigns, we provided our clients with high-yielding ads and high-converting clients, resulting in a 947% increase in clicks:
The massive improvement in paid ad clicks drove a sizable 1,764% increase in conversions:
Owing thanks to the advancements above, our client experienced a 558% increase in client calls:

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