Case Study:

Renovo

Table of Contents

Key Result Snapshot

+38% AI Visibility Score

Increased from 11 to 53

142 Relevant AI Prompts Indexed

Technical and service-driven queries

4.5x Topical Authority Growth

Across B2B maintenance and engineering topics

+63% Organic Lead Growth

Quarter-over-quarter-improvement

Overview & Challenge

Renovo is a national facilities-management and engineering-services provider specializing in HVAC, electrical, and mechanical maintenance for enterprise properties.

Despite a strong client base, Renovo’s digital presence lagged behind its reputation.

AI-driven search engines frequently surfaced competitors for queries such as “national facilities maintenance partner” and “enterprise HVAC service company.”

The company’s website lacked structured data, entity relationships, and topical depth — leaving it nearly invisible in AI search results and under-indexed for B2B decision-maker queries.

Approach & Strategy

The Ad Firm developed a GEO (Generative Engine Optimization) roadmap combining schema architecture, topical depth mapping, and authoritative content engineering.

Entity–First SEO Design

Mapped Renovo’s service pages to business entities (HVAC, Electrical, Mechanical Systems) so generative models could interpret offerings accurately.

Structured Data Deployment

Implemented Organization, Service, and FAQ schemas across 80 URLs to help AI models recognize Renovo as a nationwide service brand.

Intent–Aligned Content Strategy

Rewrote long-form pages with conversational Q&A sections targeting prompts like “who maintains multi-site HVAC systems?”

Technical Refinements

Enhanced crawl depth, internal linking, and Core Web Vitals to improve AI-model confidence scores.

Execution Highlights

The Ad Firm collaborated with Renovo's marketing and IT teams to restructure metadata, URL taxonomies, and structured content hierarchies.

Each major vertical (HVAC, Electrical, Plumbing, Building Automation) was given a topical cluster supported by FAQs and supporting guides.

Strategic backlinks from property-management journals and engineering associations reinforced authority signals. Generative-search testing confirmed improved brand mentions within ChatGPT, Gemini, and Perplexity responses after 45 days.

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Results & Data

Renovo's AI Visibility Score increased from 11 to 53 (+386%) in under 90 days.

The domain now appears for more than 140 AI prompts including:

"We used to depend entirely on outbound RFPs. Now procurement managers are finding us organically through AI search. The Ad Firm made that possible by translating our complex services into the language AI understands."

– VP of Marketing, Renovo Facilities Engineering

Traffic & Lead Generation Growth

Organic site traffic rose 63% quarter-over-quarter, and inbound RFP submissions grew 38%.

Lead quality improved notably as inquiries shifted from local one-offs to national facility contracts.

Renovo also began earning citations in AI-generated comparison lists alongside legacy competitors.

Organic Traffic Increase

Quarter-over-quarter growth

RFP Submissions Growth

Inbound request increase

Al Prompt Coverage Analysis

The domain now appears for more than 140 AI prompts across multiple generative search platforms.

Business Impact & Takeaway

The Ad Firm's structured-data and GEO approach transformed Renovo's online footprint from regional to national authority.

By aligning web content with how AI models interpret technical B2B services, Renovo gained visibility at the executive-search level and now secures higher-value contracts through organic discovery. The program continues to scale across additional service lines.

Regional Presence

Limited digital visibility

National Authority

Al-driven discovery at scale

Enterprise Contracts

Higher-value opportunities

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