+38% AI Visibility Score
Increased from 11 to 53
142 Relevant AI Prompts Indexed
Technical and service-driven queries
4.5x Topical Authority Growth
Across B2B maintenance and engineering topics
+63% Organic Lead Growth
Quarter-over-quarter-improvement
Despite a strong client base, Renovo’s digital presence lagged behind its reputation.
AI-driven search engines frequently surfaced competitors for queries such as “national facilities maintenance partner” and “enterprise HVAC service company.”
The company’s website lacked structured data, entity relationships, and topical depth — leaving it nearly invisible in AI search results and under-indexed for B2B decision-maker queries.
Entity–First SEO Design
Mapped Renovo’s service pages to business entities (HVAC, Electrical, Mechanical Systems) so generative models could interpret offerings accurately.
Structured Data Deployment
Implemented Organization, Service, and FAQ schemas across 80 URLs to help AI models recognize Renovo as a nationwide service brand.
Intent–Aligned Content Strategy
Rewrote long-form pages with conversational Q&A sections targeting prompts like “who maintains multi-site HVAC systems?”
Technical Refinements
Enhanced crawl depth, internal linking, and Core Web Vitals to improve AI-model confidence scores.
Each major vertical (HVAC, Electrical, Plumbing, Building Automation) was given a topical cluster supported by FAQs and supporting guides.
Strategic backlinks from property-management journals and engineering associations reinforced authority signals. Generative-search testing confirmed improved brand mentions within ChatGPT, Gemini, and Perplexity responses after 45 days.
The domain now appears for more than 140 AI prompts including:
– VP of Marketing, Renovo Facilities Engineering
Lead quality improved notably as inquiries shifted from local one-offs to national facility contracts.
Renovo also began earning citations in AI-generated comparison lists alongside legacy competitors.
Organic Traffic Increase
Quarter-over-quarter growth
RFP Submissions Growth
Inbound request increase
By aligning web content with how AI models interpret technical B2B services, Renovo gained visibility at the executive-search level and now secures higher-value contracts through organic discovery. The program continues to scale across additional service lines.
Regional Presence
Limited digital visibility
National Authority
Al-driven discovery at scale
Enterprise Contracts
Higher-value opportunities
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