Case Study:

Just Bunk Beds (JBB)

  • Project: Boosting eCommerce visibility and conversions for a specialty furniture retailer through GEO and structuredcontent optimization
  • Provided: GEO
  • Year: 2025
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Table of Contents

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Key Result Snapshot

+40% AI Visibility Score

Increased from 13 to 65

154 Relevant AI Prompts Indexed

Product and buyer-intent queries

4.1x Topical Authority Growth

Across bunk-bed, kids-furniture, and safety-spec topics

+48% Organic Lead Growth

Quarter-over-quarter

Overview & Challenge

Just Bunk Beds (JBB) is an established online retailer specializing in customizable bunk beds and space-saving furniture.

While JBB had steady traffic from branded searches, it lacked visibility in Al-generated and conversational search for high-intent, non-branded queries such as “best bunk beds with storage” or “safe bunk beds for small rooms.”

Competing marketplaces dominated these prompts, reducing JBB’s exposure during the critical discovery phase of the customerjourney.

Approach & Strategy

The Ad Firm deployed a comprehensive GEO (Generative Engine Optimization) strategy designed to make JBB's product catalog intelligible to Al models and generative search engines.

Product-Level Schema Implementation

Added Product, Review, AggregateRating, and FAQ schema to 250 SKUs, ensuring Al platforms understood dimensions, materials, and safety features.

Intent-Driven Content Clusters

Built educational landing pages such as “Guide to Choosing Safe Bunk Beds for Kids” and “Small-Space Bunk Bed Design Ideas” aligned with conversational queries.

Entity & Image Optimization

Linked images and specs to manufacturer entities (e.g., wood type, ladder design) for enhanced Al product matching.

Authority Link Building

Secured features in interiordesign blogs and parenting sites to reinforce brand trust and topical expertise.

Execution Highlights

  • 1. Structured Data Integration
    The Ad Firm integrated structured data directly into JBB's eCommerce CMS, enabling product feeds that Al engines could crawl with full attribute visibility.
  • 2. FAQ Framework Development
    The Ad Firm integrated structured data directly into JBB's eCommerce CMS, enabling product feeds that Al engines could crawl with full attribute visibility.
  • 3. Image Standardization
    Metadata and alt text were standardized across 1,200 product images, improving recognition in Al-based visual search.
  • 4. Continuous Monitoring
    Weekly prompt monitoring ensured continuous expansion into new conversational themes (safety, storage, durability).
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Results & Data

Within 90 days, JBB's Al Visibility Score climbed from 13 to 65 (+402%).

Al Platform Visibility
The site was indexed for 154 relevant Al prompts, appearing prominently in ChatGPT, Perplexity, and Google Al Overviews for queries including:

  • "best bunk beds for small spaces"
  • "top-rated bunk beds with desks"
  • "affordable kids' bunk beds under $1000"

Traffic & Sales Impact

Organic traffic increased 52%, and quarter-over-quarter online sales rose 48%.

Non-branded product searches now account for over 60% of new
sessions, indicating stronger early-funnel reach.

JBB’s listings are also referenced in Al-curated shopping summaries and
buyer-guide answers, elevating brand trust.

"We're seeing traffic and sales from customers who tellus they found us through Al search. The Ad Firm made ourproducts visible where shoppers are actually asking questions-andit's driving realrevenue."

– Founder & Owner, Just Bunk Beds

Traffic Growth Visualization

The chart demonstrates the parallel growth of Al visibility and organic traffic over the 90-day implementation period, showing strong correlation between GEO optimization and business results.

Business Impact & Takeaway

Bycombining structured-product data, conversational content, and authority links,The Ad Firmrepositioned JBBas a recognized leader in Al-driveneCommerce discovery.
  • Competitive Positioning
    The company now competes directlywith major marketplaces in generative search, gaining sustainable, high-intent traffic that converts at above-average rates.
  • Scalable Framework
    The same GEO framework is now being scaled across JBB's broader product categories.

Ready to Transform Your eCommerce Visibility?

Let's optimize yourproducts forthe Al-driven future of search.

TheAd Firm specializes in GEO strategies that putyourproducts in front of high-intent customers exactlywhen they're asking questions.
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