Dan Lundy
I am responsible for overseeing the SEO strategy and project management for various clients across different industries at The Ad Firm. My role includes proposing new strategies and services for potential clients and maintaining communication with existing clients about ongoing projects, completed tasks, campaign performance, and planning future initiatives.
I thrive on the challenges presented by the dynamic SEO landscape and am keen on discovering new tools, algorithm changes, and trends in the industry.
What I like most about my role
I thoroughly enjoy the diverse nature of agency work. My daily interactions might include collaborating with clients, teaming up with colleagues in various departments, working with freelance contractors, or dealing with external website administrators. Managing different elements of projects and seeing the comprehensive impact of these efforts is particularly rewarding.
Past Work Experience
After earning my degree from The Ohio State University, I led the SEO department and managed daily operations at Clark Optimization, a mid-sized agency, for the first 13 years of my career. This role provided me with extensive experience in digital marketing, client engagement, and business management. I have contributed to the long-term growth of numerous well-known e-commerce and home service websites, achieving sustained success over periods exceeding a decade.
Hobbies outside work
Outside the office, I enjoy quality time with my wife and three children. We love to travel, prepare and indulge in great food, read, watch films, sing, and listen to music together. I also have a substantial vinyl record collection and enjoy introducing my children to a wide range of music, from iconic artists to new genres.
Articles Written by Dan Lundy
Local Search Signals That Drive GEO and AI Recommendations
Search behavior has evolved rapidly, and businesses must adapt quickly. Today, many people receive direct answers from AI tools like ChatGPT, Google Gemini, and Perplexity without ever clicking an organic search result. This shift has
Local SEO for Med Spas to Drive Map Pack Growth
Google’s local Map Pack captures a significant share of clicks for high-intent searches like “med spa near me” and “Botox [city].” When your med spa ranks in the top three, you position your practice in
How to Do GEO for Local SEO Content for Ranking on AI Search
AI-generated answers now appear above traditional organic results for many local searches. When someone looks for a service in their area, the first result they see may be a synthesized response instead of a list
Google UTM Tracking to Attribute Local SEO Leads
Tracking leads from local SEO campaigns can feel like chasing shadows. You invest in optimizing your Google Business Profile, building local landing pages, and running targeted campaigns, but when a lead calls, fills out a
Digital PR for Local SEO in Competitive Markets
In today’s hyper-competitive online landscape, local businesses face an uphill battle to appear at the top of search results. Even with optimized Google Business Profiles and accurate citations, some companies struggle to outrank rivals who
Local Brand Mentions That Strengthen GEO Visibility
Generative Engine Optimization (GEO) is reshaping how businesses appear in AI-powered search results, and local brand mentions play a critical role in this new landscape. When AI systems like ChatGPT, Perplexity, or Google’s Search Generative
GEO for Local Businesses to Get Recommended by AI
Artificial intelligence tools like ChatGPT, Perplexity, and Claude are changing how customers find local businesses. Instead of scrolling through ten blue links, people now ask AI assistants for recommendations and get instant answers with specific
Google Local Service Ads Supporting Local SEO Growth
Managing Google Ads can feel overwhelming when you’re trying to reach local customers. One day your ads are performing well, the next it’s unclear why leads aren’t coming in. Local Service Ads can help simplify
Why AI Search Relies on GEO Signals for Local Rankings
AI search engines like ChatGPT, Gemini, and Perplexity don’t rank businesses the same way Google does. They pull recommendations from cited sources, structured data, and third-party mentions rather than relying on traditional backlinks and keyword
GEO in 2026: Boosting AI Citations and Zero-Click Visibility
Generative engine optimization (GEO) increases brand visibility in AI-generated answers across platforms like Google AI Overviews, ChatGPT, and Perplexity. As these systems respond directly to user queries, traditional clicks decline, making citations the primary way
The Top Healthcare Marketing Agencies in the US
Finding the right healthcare marketing agency requires more than portfolio reviews or pricing comparisons. Healthcare marketing demands proven experience with HIPAA (Health Insurance Portability and Accountability Act) compliance, patient privacy, and strict advertising regulations that
Top 10 HVAC Marketing Agencies
Choosing the right digital marketing partner can determine whether your HVAC business thrives or struggles to compete. You need an agency that understands seasonal demand cycles, emergency service searches, and the local competition that defines