Dan Lundy
I am responsible for overseeing the SEO strategy and project management for various clients across different industries at The Ad Firm. My role includes proposing new strategies and services for potential clients and maintaining communication with existing clients about ongoing projects, completed tasks, campaign performance, and planning future initiatives.
I thrive on the challenges presented by the dynamic SEO landscape and am keen on discovering new tools, algorithm changes, and trends in the industry.
What I like most about my role
I thoroughly enjoy the diverse nature of agency work. My daily interactions might include collaborating with clients, teaming up with colleagues in various departments, working with freelance contractors, or dealing with external website administrators. Managing different elements of projects and seeing the comprehensive impact of these efforts is particularly rewarding.
Past Work Experience
After earning my degree from The Ohio State University, I led the SEO department and managed daily operations at Clark Optimization, a mid-sized agency, for the first 13 years of my career. This role provided me with extensive experience in digital marketing, client engagement, and business management. I have contributed to the long-term growth of numerous well-known e-commerce and home service websites, achieving sustained success over periods exceeding a decade.
Hobbies outside work
Outside the office, I enjoy quality time with my wife and three children. We love to travel, prepare and indulge in great food, read, watch films, sing, and listen to music together. I also have a substantial vinyl record collection and enjoy introducing my children to a wide range of music, from iconic artists to new genres.
Articles Written by Dan Lundy
Top Demand Generation Agencies in 2026
Finding the right full-service digital marketing agency that also excels in demand generation can be challenging. Many promise lead generation, pipeline growth, and increased revenue, but the real test is identifying those that consistently deliver
How to Rank Your Home Care Agency for “Senior Care Near Me”
When families search for “senior care near me,” they’re looking for immediate help. A parent may have fallen, their dementia may be progressing, or they may no longer manage daily tasks safely. In those moments,
How Entity Optimization Supercharges Your Local SEO Rankings
Local SEO has evolved beyond keyword matching. Modern search algorithms now prioritize businesses that establish clear, authoritative identities online. This article explains how entity optimization drives this transformation and provides actionable implementation strategies. The result
Top GEO Content Formats That Win Visibility in AI Overviews
Ever notice how some brands always appear in Google’s AI Overviews while others get left behind? That visibility comes from smart Generative Engine Optimization (GEO) strategies. GEO is the practice of optimizing content to appear
10 Must-Ask Questions for Choosing the Right Local SEO Partner
Choosing the wrong local SEO company means watching competitors capture customers actively searching for your services while your business stays invisible in search results. These 10 questions separate agencies that deliver measurable growth from those
7 Signs You’re Talking to a Real Local SEO Expert
Many business owners struggle to understand why their company isn’t showing up in local search results. They’ve invested in websites, ads, and marketing campaigns, but still get buried under competitors on Google Maps and local
What Is Generative Engine Optimization (GEO) and How Does It Work?
Many businesses notice that even with consistent SEO efforts, their online visibility doesn’t always match their expectations. Search engines are no longer the only way people find information. AI-driven tools are now influencing how brands
Why Search Intent Mismatch Hurts Your Rankings (and How to Fix It)
Search intent is what someone truly wants when they type a query into Google. It’s not just about the words they use, but the goal behind those words, whether they aim to learn, compare, or
August 2025 Google Spam Update
Many businesses struggle with sudden drops in rankings, unpredictable traffic patterns, and unexplained changes in visibility. These challenges often leave site owners unsure of what went wrong or how to respond. This is where updates
Crafting Page Titles & Meta Descriptions for Local SEO (That Get Clicks from Nearby Customers)
Writing page titles and meta descriptions may sound simple, but many businesses struggle with it. You might be optimizing your site, investing in content, and still seeing low click-through rates from Google. The problem often
How to Handle Duplicate Listings Without Hurting Your Local SEO
At first glance, duplicate business listings might not seem like a big deal. But when your name, address, or phone number appears in multiple places, especially with slight differences, it can confuse both customers and
Ecommerce SEO for AI: Tips for Optimizing ChatGPT Shopping Results
The landscape of online shopping has transformed with the introduction of ChatGPT’s AI-powered shopping results. This emerging channel combines e-commerce SEO with conversational AI, creating personalized experiences that extend beyond traditional search engines. For retailers,