Mark Fagar
I am a seasoned WordPress Designer / Developer based in Manila with eight years of experience. I develop and design websites that enable businesses to mine their untapped potentials to be more profitable. I put a premium on designing websites that meet clients’ goals and convert results. I work closely with the client, develop wireframes, and turn ideas into interactive, responsive, data-driven websites.
What I like most about my role
What I like the most about The Ad Firm is its stability. After working with several agencies in the past, The Ad Firm has proven to be the best. Being part of the team for more than two years, The Ad Firm has continuously kept me out of my comfort zone, leading to career growth.
Past Work Experience
Prior to working with The Ad Firm, Mark worked with several agencies across the U.S.
Hobbies outside work
I am a die-hard boxing fan. If I’m not working, you can see me train at my local gym.
Articles Written by Mark Fagar
AI Bots Are Already Crawling Your Website. Is Your Technical Setup Ready for What They Find?
Right now, bots from OpenAI, Anthropic, Google, ByteDance, and a dozen other AI companies are crawling websites across the internet, reading content, and using it to train models, generate answers, and decide which sources to
Why Web Design and SEO Can No Longer Be Separate Projects
Web design and SEO can no longer be separate projects because your website needs to look good, function well, and rank from the start. If you design first and bring in SEO later, you risk
The Migration Hangover: Why Traffic Drops After a Site Move and How to Avoid the 90-Day Slump
A site migration is one of the highest-risk events in SEO. It does not matter whether you are moving to a new domain, switching platforms, or restructuring your URL architecture. Every change made during a
Measuring GEO Impact When Clicks Decline but AI SEO Visibility Increases
Organizations relying on organic search are facing a measurement paradox. Click-through rates are declining, yet brand visibility within AI-generated responses continues to expand. Traditional analytics dashboards are not equipped to reconcile this divergence. Understanding this
Building Custom Dashboards for Multi-Location Local SEO
Most multi-location SEO reports hide the details you actually need. A brand-level chart may show rising rankings, while four of your branches are quietly losing visibility. A custom multi-location dashboard gives you clearer control. It
Diagnosing Local SEO Ranking Drops After Algorithm Updates
Your rankings dropped, your phone is quieter, and your Google Business Profile no longer holds the same Map Pack position. Before you change titles, rebuild pages, or rewrite your profile, you need to know what
Aligning Site Speed and UX Signals With GEO Performance Factors
AI Overviews and generative search results have changed what online visibility means in 2026. Your pages no longer compete only for rankings. They also compete for citations inside AI-generated answers, where search engines prioritize pages
Building Service Pages That Strengthen Local SEO Across Multiple Cities
Scaling city pages for local SEO is more challenging than it seems. While it’s easy to create multiple pages for different cities, making sure they rank effectively is a different story. Many businesses fail by
Full-Funnel Social Ads: From Awareness to Checkout
Most businesses pour money into social ads and wonder why results stay flat. They run conversion campaigns to cold audiences, expecting strangers to buy on first contact. This approach ignores how people actually make purchasing
2026 Web Design: AI-Ready, Hyper-Personalized Interfaces
Web design has fundamentally changed. Static, template-driven websites no longer meet user expectations or support sustained online visibility. Modern websites must respond to intent, adapt to context, and deliver relevant experiences without friction. AI-ready, hyper-personalized
AI in Web Design: Smart Layouts That Adapt to User Behavior
Not long ago, websites were designed once and left that way for years. But things have changed. Today, artificial intelligence can adjust a website’s appearance or functionality based on user behavior, eliminating the need for
Progressive Web Apps in 2025: Essential Features Every Website Needs
It’s 2025, and the web isn’t what it used to be. Expectations are sky-high. Users want instant access, seamless interactions, and the same level of polish they get from their favourite mobile apps. And if