Mark Fagar
I am a seasoned WordPress Designer / Developer based in Manila with eight years of experience. I develop and design websites that enable businesses to mine their untapped potentials to be more profitable. I put a premium on designing websites that meet clients’ goals and convert results. I work closely with the client, develop wireframes, and turn ideas into interactive, responsive, data-driven websites.
What I like most about my role
What I like the most about The Ad Firm is its stability. After working with several agencies in the past, The Ad Firm has proven to be the best. Being part of the team for more than two years, The Ad Firm has continuously kept me out of my comfort zone, leading to career growth.
Past Work Experience
Prior to working with The Ad Firm, Mark worked with several agencies across the U.S.
Hobbies outside work
I am a die-hard boxing fan. If I’m not working, you can see me train at my local gym.
Articles Written by Mark Fagar
Why Site Architecture Matters More Than Ever in AI Search
Site architecture matters in AI search for one main reason: it shows how your pages, topics, and information are connected across your website. A clear structure can make it easier for search systems to understand
Structured Data Beyond Schema: JSON-LD Best Practices for AI Retrieval
AI retrieval engines pull facts most reliably when the page gives them entities they can trust: a person, a product, an organization, each tied to a stable identifier and linked to the others around it.
How Google Is Turning Social Media Into SEO Data
Google is giving businesses and creators a clearer view of how their social media content performs in Google Search. With new Search Console Platform Properties, businesses can now see search queries, clicks, impressions, and other
Will AI Search Replace Featured Snippets?
AI Search is changing how Google presents answers, but it has not completely replaced Featured Snippets. Featured Snippets still appear in Google Search, while AI Overviews and AI Mode increasingly provide broader, synthesized answers with
The Content Marketing Mistake Costing You Traffic
Publishing more content does not automatically lead to more traffic. The real problem is often a lack of firsthand knowledge, useful insights, and information that actually helps the intended audience. That is why a strong
Local Citations 101: A Simple SEO Guide
Local citations are online mentions of your business that typically include key details such as its name, address, phone number, and website. Keeping these details accurate and consistent across relevant platforms can help search engines
Structured Data: Helping AI Understand Your Website
Structured data gives search engines machine-readable information about the content and meaning of your website. By adding relevant Schema.org markup to your pages, you can provide clearer context about your business, services, products, articles, and
How to Get Your Business Mentioned by AI Chatbots
To get your business mentioned by AI chatbots, give AI systems clear, reliable information about your company, expertise, products, and services. Strong website content, consistent brand information, credible third-party mentions, and a well-structured website help
How to Turn Old, Forgotten Blog Posts Into a Lead-Generating Asset
Publishing a blog post shouldn’t mark the end of its value. Over time, many articles lose traffic, contain outdated information, or become buried beneath newer content, even though they still have the potential to attract
Diagnosing Local SEO Ranking Drops After Algorithm Updates
Your rankings dropped, your phone is quieter, and your Google Business Profile no longer holds the same Map Pack position. Before you change titles, rebuild pages, or rewrite your profile, you need to know what
Building Service Pages That Strengthen Local SEO Across Multiple Cities
Scaling city pages for local SEO is more challenging than it seems. While it’s easy to create multiple pages for different cities, making sure they rank effectively is a different story. Many businesses fail by
Aligning Site Speed and UX Signals With GEO Performance Factors
AI Overviews and generative search results have changed what online visibility means in 2026. Your pages no longer compete only for rankings. They also compete for citations inside AI-generated answers, where search engines prioritize pages