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The Ad Firm understands that no “one size fits all” approach to paid advertising works for every business. While an e-commerce shop may utilize Google Shopping Ads, Instagram Ads would work better for gym memberships. Having the industry knowledge to pair the right business with the right platform is how The Ad Firm has been successful in growing online sales for Santa Cruz businesses WITHOUT wasting ad dollars.Our PPC management agency always strives to collaborate with your in-house team to identify the right PPC advertising avenue to drive your sales growth.
Depending on your marketing goals, we will offer a wide selection of PPC ads that would work best with your company. Some of these include:
A popular PPC marketing technique, search advertising targets an audience that is already searching for your niche industry or your specific product or service online. The ads are specially designed to capture currently interested audiences. Our PPC services company advocates this advertising avenue to businesses looking to convert new customers into conversion-driven leads.
A highly effective promotional medium, display advertising carries the potential of reaching over two-thirds of online consumers. The display (image) ads will feature on websites partnering with Google aimed at acquiring leads who looked up and visited other sites related to your industry. To remain effective, the technique leverages a clever mixture of texts and images to draw the visitors' attention while persuading them to take the desired action. We recommend display advertising to businesses with expansive sales cycles and for brand awareness.
Also known as social media paid campaigns, social ads represent the most vibrant form of PPC ads. The ad campaigns feature on social media sites like LinkedIn, Facebook, and Twitter. They are intuitively crafted to reach an audience based on several characteristic factors like interest, hobbies, and networks, just to name a few. The technique is ideal for companies boasting a vibrant social media presence backed by a highly-targeted audience.
This campaign avenue presents a promising channel to target highly conversion-oriented prospects to boost your sales growth. The ads serve as a reminder to visitors who have been to your website before to revisit the site and woo them into conversion. Contrary to search ads, remarketing ads are fairly inexpensive to run because they target an audience that has previously interacted with your website or social media profile. Our PPC marketers will adopt smart PPC ad layouts and extensions to yield profitable outcomes in your PPC campaign.
These ads work well for e-commerce sites selling products online. The ads will feature in the Google carousel next to or above the main search results. This affords your prospects a chance to preview your products and prices on the search engine result pages before clicking on any other website. This presents a higher conversion potential for every click paid for especially if your prospects have already explored all your product options on the ads. We highly recommend this ad avenue to e-commerce sites targeting prospects driven with a buying intention.
Also termed YouTube ads, these PPC ads will feature on YouTube search results, videos, and partner sites on Display Network. The ads showcase your brand to your prospects in a uniquely unforgettable fashion. Facebook has recently ventured into in-stream ads as well. These ads let your business position ads in the most potent slots and breaks within video content.
These relatively new Google ads adopt a pay-per-lead approach allowing your business to only pay for clicks that turn into leads. That said, the ad campaign technique is only confined to a few professionals such as plumbers, locksmiths, electricians, and HVAC technicians. Our PPC management agency has partnered with local professionals or service providers to boost their brand visibility to their prospects.
Simply put, PPC stands for pay-per-click. It is a digital marketing strategy marketers use to drive traffic to your website through paid platforms such as Google or Facebook. That means when you launch your ads online, you pay for each click on any of your ads.
Search engine ads are the most applied versions of PPC. That said, several other platforms including Facebook have now ventured into paid search models.
PPC ads let you promote your brand on different websites, search engine result pages, and across various social media sites. In the ads, you can incorporate video, pictures, and text.
To effectively do this, you will have to account for several factors. Understand that your PPC costs are a function of your bid, targeting, as well as ad quality. Your bid simply means the amount of money you would be willing to spend to attract an online consumer to click on your ad. Your bid is generally entered into an ad auction where often the highest bidder is considered the winner. That means you can actually pay less than what you bid for ultimately.
Targeting encompasses all of the aspects that define your campaign goal. That includes both the keywords you intend to rank for and your prospects’ demographics. Your PPC costs will rise depending on the competition available. That means highly competitive keywords cost more because they attract a larger cost-per-click (CPC).
Lastly, your ad quality is important to Google because it helps quicken the ranking process. Top-quality ads are more inexpensive because it is far easier for Google to rank them above low-quality ads from the competition. Your dedicated Santa Cruz PPC manager will provide a cost analysis to determine what amount of ad spend is needed to generate your sales goals.
PPC campaigns are a flexible digital marketing tool that allows you to work with an adjustable budget. Unlike traditional advertising, PPC also lets you target your prospects directly. Furthermore, PPC data tracking generates useful insights that help you learn your prospects’ behavior a lot faster.
With PPC, your paid ads feature on top of all organic results in search engine result pages. This way, you can outrank your competitors while augmenting your SEO efforts.
The Ad Firm was founded in 2009 with one mission in mind: Help websites STAND OUT FROM THE CROWD. We made a promise to ourselves and to our future clients to always be transparent with our work and communication
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