Anaheim PPC Agency

Simply put, PPC stands for pay-per-click. It is a digital marketing strategy marketers use to drive traffic to your website through paid platforms such as Google or Facebook. That means when you launch your ads online, you pay for each click on any of your ads.

Search engine ads are the most applied versions of PPC. That said, several other platforms including Facebook have now ventured into paid search models.

PPC ads let you promote your brand on different websites, search engine result pages, and across various social media sites. In the ads, you can incorporate video, pictures, and text.

PPC ads displayed on search results are usually targeted at specific market segments and tend to scoop most of the page clicks. A user clicking on a paid ad is in most cases conversion-ready. What’s more, PPC ads target specifically online consumers interested in your niche industry. This fact can significantly affect your bottom line.

Running a PPC campaign takes a multifaceted cost approach. That means the cost is a function of several factors including your industry type, business type, and business size. In addition, management fees are determined by factors such as the number of campaigns, the number of platforms being utilized, how often the ads will need to be refreshed, and more. Your PPC pricing can also be influenced by the type of strategy employed. That said, there is no price that will work for every business. Our PPC experts will determine the management fee based on the number of hours it will take to properly manage ads across the different platforms.

To effectively do this, you will have to account for several factors. Understand that your PPC costs are a function of your bid, targeting, as well as ad quality. Your bid simply means the amount of money you would be willing to spend to attract an online consumer to click on your ad. Your bid is generally entered into an ad auction where often the highest bidder is considered the winner. That means you can actually pay less than what you bid for ultimately.

Targeting encompasses all of the aspects that define your campaign goal. That includes both the keywords you intend to rank for and your prospects’ demographics. Your PPC costs will rise depending on the competition available. That means highly competitive keywords cost more because they attract a larger cost-per-click (CPC).

Lastly, your ad quality is important to Google because it helps quicken the ranking process. Top-quality ads are more inexpensive because it is far easier for Google to rank them above low-quality ads from the competition. Your dedicated Anaheim PPC manager will provide a cost analysis to determine what amount of ad spend is needed to generate your sales goals.

PPC campaigns are a flexible digital marketing tool that allows you to work with an adjustable budget. Unlike traditional advertising, PPC also lets you target your prospects directly. Furthermore, PPC data tracking generates useful insights that help you learn your prospects’ behavior a lot faster.

With PPC, your paid ads feature on top of all organic results in search engine result pages. This way, you can outrank your competitors while augmenting your SEO efforts.