Burkan Bur
With over 20 years of experience in digital marketing and agency work, I’ve led projects for major clients like Amazon, Hilton, Doordash, OWN, SC Johnson, Sharp Healthcare, Intel, American Express, and Experian.
As the Managing Director and Head of SEO at The Ad Firm, my role involves leading client relationships, managing project deliverables, and expanding accounts to provide an exceptional customer experience. I’m responsible for setting strategic direction in various aspects of digital marketing, including SEO, content marketing, digital PR, social networking, and keeping up with the latest trends and algorithm changes.
What I like most about my role
I love collaborating with businesses to help them achieve their sales goals. My role allows me to work closely with my team, focusing on mentoring, training, and running a department that promotes efficiency and value. I enjoy the challenge of communicating complex strategies to technical teams and executives alike, ensuring that everyone is aligned toward our common goals.
Additionally, I take pride in effectively bridging communication between technical development teams and top-level executives, including CMOs and CEOs, which is crucial for cohesive strategy and execution across all levels.
Past Work Experience
Starting my career as a programmer and developer, I have a unique perspective combining technical expertise and strategic acumen. I hold an MBA from Bilgi University and a BS in Mechanical Engineering from the University of Istanbul, and proud to have started and taught the first-ever SEO and analytics courses at UCSD.Â
My extensive experience includes leading and developing teams. I’ve been in this industry since the early days of Internet marketing, witnessing its evolution and the emergence of new trends firsthand.
Certifications:
- Business Management in Marketing, UCSD
- Web Development, UCSD
- Project Management, UCSD
- Google AdWords certification, Google
- Google Analytics certification, Google
- Advanced Search Engine Strategies, Search Engine Workshops
Hobbies outside work
Outside of my professional life, I’m an avid world traveler, martial artist, basketball player, and dancer. These activities not only keep me physically active but also foster a sense of creativity and balance in my life.
Articles Written by Burkan Bur
The Future of Website Development: Emerging Trends and Technologies
Websites are no longer just static brochures; they’re evolving into more brilliant, faster, and more interactive tools for businesses. Whether you’re redesigning a site or launching your first, modern web design now plays a major
How to Segment Email Lists for Higher Engagement in 2025
Your subscribers are speaking to you through their behavior, but are you listening? Every click, open, and purchase tells a story about what your audience truly wants. Yet, most businesses send the same generic message
Top E‑commerce SEO Agencies in 2025
Growing an online store in 2025 comes with more challenges than ever. Search algorithms keep changing, competitors release new products every day, and customer expectations continue to rise. Even businesses with excellent products often find
Top AI SEO Agencies to Hire in 2025
SEO is evolving rapidly, and AI is now at the heart of that transformation. In 2025, it’s no longer just about stuffing keywords or building backlinks; it’s about using innovative tools that understand search behavior
Voice Search Optimization in the AI Era: What Still Matters in 2025
Voice search fundamentally changed how businesses connect with customers in 2025. While 72% of consumers use voice search to find services online, most agencies treat it as secondary rather than essential for client success. Innovative
10 Best Local SEO Tools in 2025 to Boost Rankings & Save Time
Managing local SEO in 2025 is tougher than ever. Search algorithms change constantly. Competition grows within even the smallest markets. Keeping up with map listings, citations, reviews, and location-based rankings can feel overwhelming, especially without
Mobile-First Design Is Critical for Local SEO: Capturing Customers On-The-Go
If you want more people to find your business online, your website needs to work well on the devices where most of your customers are, on their phones. These days, most local searches happen when
Local SERPs on Mobile: What You Need to Know (and How to Adapt)
Local SERPs on Mobile: What You Need to Know (and How to Adapt) You probably use your phone to look up a nearby café or find the closest repair shop while on the go. So
What to Include in a Local SEO Monthly Report: 7 Metrics That Matter
What to Include in a Local SEO Monthly Report: 7 Metrics That Matter Many business owners feel stuck when their website doesn’t bring in results, but they’re unsure what’s causing the problem. Without regular tracking,
Local FAQ Pages: A Win-Win for User Experience and SEO
If your business serves a specific area, FAQ pages tailored to your location can do more than just answer questions; they can drive real search visibility. These pages help you target hyper-local queries, boost your
Google Search Console for Local SEO: Setting It Up to Unlock City-Level Insights
If you want more people in your city to find your business online, understanding how you appear in Google search results is essential. That’s precisely what Google Search Console (GSC) helps you do, and the
Local SEO at Scale: Building a Strategy That Grows with Every Location
If you run a business with multiple locations, you already know how much more complicated marketing can get. Each area has its own unique customers, competition, and challenges, and your online presence should reflect that.